Jurassic World gets an AR app, 40 Hasbro brands get digital goods, Subway Surfers returns to YT, and Angry Birds is launching into the real world…
Experiential Licensing
Experiential Activations
June 4, 2018
These new experiential activations will move you—literally. Read more on new initiatives from Disney, the UFC, Endemol Shine, and Hearst/IMG…
ENTERTAINMENT/CHARACTER
What Kids Want (to Wear)
May 18, 2018
The top dozen or so entertainment/character licensors generate up to 75% of total share of branded apparel goods for children. These findings show, however…
Business
Royal Weddings: Marvel/Epic & Nestle/Starbucks
May 11, 2018
Move over Meghan, you’re not the only dazzling bride this week. Read the details behind the $7.8 billion alliance between Nestle and Starbucks and the immeasurable Marvel/Epic Games collab…
Entertainment/Character
Birthday Cheer
May 11, 2018
How old are you now? Well, Garfield and The Snowman are both 40, Mickey Mouse is 90, and…
Toys & Games
State of Toys & Games
May 7, 2018
Hasbro buys Saban Properties in a deal worth $522 million; plus, an inside look into the toyco’s and its competitor’s Q1 earnings…
Experiential
Experiential: Live Shows, Tech & Film
May 7, 2018
New and cutting-edge brand extentions from Feld Entertainment, Universal, Kraft Heinz, Disney, and more—with sequels greenlighted from Aardman and Paramount…
Entertainment/Character
Royalty Profile for Entertainment/Character-based Licensed Merchandise
May 1, 2018
Experiential
Experiential, New Media & Partnerships
April 3, 2018
New content creation initiatives from Asmodee and DC Entertainment, Six Flags and Turner bring branded attractions to China, and more…
Entertainment/character
Black Panther Gearing Up to Take $250 Million in 2018
March 12, 2018
Black Panther’s success opens the door to a nagging question: Is the licensing industry slowely digging itself into a hole?…