Jurassic World gets an AR app, 40 Hasbro brands get digital goods, Subway Surfers returns to YT, and Angry Birds is launching into the real world…
Experiential Activations
These new experiential activations will move you—literally. Read more on new initiatives from Disney, the UFC, Endemol Shine, and Hearst/IMG…
What Kids Want (to Wear)
The top dozen or so entertainment/character licensors generate up to 75% of total share of branded apparel goods for children. These findings show, however…
Royal Weddings: Marvel/Epic & Nestle/Starbucks
Move over Meghan, you’re not the only dazzling bride this week. Read the details behind the $7.8 billion alliance between Nestle and Starbucks and the immeasurable Marvel/Epic Games collab…
Birthday Cheer
How old are you now? Well, Garfield and The Snowman are both 40, Mickey Mouse is 90, and…
State of Toys & Games
Hasbro buys Saban Properties in a deal worth $522 million; plus, an inside look into the toyco’s and its competitor’s Q1 earnings…
Experiential: Live Shows, Tech & Film
New and cutting-edge brand extentions from Feld Entertainment, Universal, Kraft Heinz, Disney, and more—with sequels greenlighted from Aardman and Paramount…
Royalty Profile for Entertainment/Character-based Licensed Merchandise
Experiential, New Media & Partnerships
New content creation initiatives from Asmodee and DC Entertainment, Six Flags and Turner bring branded attractions to China, and more…
Black Panther Gearing Up to Take $250 Million in 2018
Black Panther’s success opens the door to a nagging question: Is the licensing industry slowely digging itself into a hole?…