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Estates

Estate-based Sales Edge Up 1.0% to Reach $2.29 Billion

Retail sales of licensed merchandise based on estate properties reached $2.29 billion in 2016, up 1.0% from $2.27 in 2015 for the U.S./Canada, according to…


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TLL’s Guide to Estate-based Properties

Estate licensing includes deceased celebrities who would fall under the “Celebrities” category in life. Deceased celebrities whose licensing strategies remain…

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CELEBRITY

Freshness Eludes Celebrity Scents

Despite a small rush of celebrity-licensed fragrances introduced to retail in the late summer and fall, the category still smells off, with marketers Elizabeth Arden, Coty and Parlux all reporting…


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ESTATE LICENSING

The State of Estates

They may be dead, but they’re not gone. Estate licensing, for deceased celebrities who would fall under the celebrities category in life, made up 2.3% of all licensing revenue in 2014. After gaining 1.3% in 2013, estate-based sales…


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VIDEO GAMES

EA Brings Bruce Lee Back to Life for UFC Mobile Game

With apologies to the great Ronda Rousey, the biggest star in the EA Sports UFC Mobile game roster may just be a fighter who never even set foot in a UFC octagon…


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