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Random House Partners on Dr. Seuss Schoolbooks

Dr. Seuss has likely taught as many kids to read as anyone on Earth, and now Dr. Seuss Enterprises is getting even deeper into the education business through a partnership with Random House Children’s Books…. . . . read more

Marilyn Monroe Makeup Line Launched By Besamé

Marilyn Monroe, one of the 20th century’s most celebrated actors, just got her own makeup line via a partnership with Authentic Brands Group, owner of the brand. Bésame Cosmetics, an LA-based brand, known for glamorous… . . . read more

NERDS Sponsors Rube Goldberg Machine Contest … For Nerds

RUBE GOLDBERG MACHINE CONTEST WINNERS ANNOUNCED IN 2021 VIRTUAL CHALLENGE There’s something endlessly fascinating about Rube Goldberg machines, those insane chain-reaction contraptions that accomplish simple tasks in hilariously over-complicated ways, using everyday objects. While not… . . . read more

Bob Marley Family Inks Deal With Psychedelic Mushroom Company

The family of reggae legend Bob Marley has signed a multi-year licensing agreement with Silo Wellness, a company operating in the newly developing psychedelic and functional medical mushroom industry. The deal offers Silo the exclusive… . . . read more

Estates

Ruth, Ross & Rogers: America’s Top Personalities

Americans can’t seem to get enough of the three R’s—RBG, Bob Ross, and Mister Rogers. They’re calm, they’re collected, and they’re what we need right now…


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Estates

Estate-based Sales Edge Up 1.0% to Reach $2.29 Billion

Retail sales of licensed merchandise based on estate properties reached $2.29 billion in 2016, up 1.0% from $2.27 in 2015 for the U.S./Canada, according to…


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CELEBRITY

Freshness Eludes Celebrity Scents

Despite a small rush of celebrity-licensed fragrances introduced to retail in the late summer and fall, the category still smells off, with marketers Elizabeth Arden, Coty and Parlux all reporting…


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ESTATE LICENSING

The State of Estates

They may be dead, but they’re not gone. Estate licensing, for deceased celebrities who would fall under the celebrities category in life, made up 2.3% of all licensing revenue in 2014. After gaining 1.3% in 2013, estate-based sales…


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VIDEO GAMES

EA Brings Bruce Lee Back to Life for UFC Mobile Game

With apologies to the great Ronda Rousey, the biggest star in the EA Sports UFC Mobile game roster may just be a fighter who never even set foot in a UFC octagon…


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