Magic Star, the entertainment label for Sony Music UK, has announced a partnership with global toy company MGA Entertainment on a worldwide, exclusive music partnership deal that will support the global top toy brand, LOL Surprise…. . . . read more
Post Malone Headlining Pokemon 25th Anniversary Concert
February 12, 2021
Pokémon is in a licensing frenzy this year as the company celebrates its 25th anniversary, and this week announced it has come to an agreement with Universal Music Group to have Post Malone star in… . . . read more
Rebel Music Streamer Audiomack Clinches Deals With Universal, Sony
February 12, 2021
By Gary Symons TLL Editor in Chief Audiomack, a music streaming service with a difference, has concluded key licensing agreements with Universal Music and Sony Music. The deal follows on its first agreement with one… . . . read more
TikTok And Universal Expand Their Musical Alliance
February 9, 2021
Universal Music Group (UMG) has entered into a landmark agreement with TikTok that will continue its transformation of the way music is marketed and sold. As earlier reported in The Licensing Letter, TikTok has entered… . . . read more
Lego and Universal Music Group Launch Music Video Maker
January 26, 2021
In yet another example of how the world of music licensing has evolved over the past two years, LEGO and Universal Music Group (UMG) announced on Jan. 26 the launch of LEGO VIDIYO, “a playful and… . . . read more
Universal Licenses Entire Music Catalog For Fitness App
January 14, 2021
In yet another sign of the momentous changes in the music licensing industry, Universal Music Group has licensed its entire music catalog to the Variis digital fitness app. The deal means app users will be… . . . read more
Ector Hired to Lead Downtown’s Licensing Work
January 11, 2021
As the acquisitions of music catalogs has soared, Downtown Music Holdings has hired Dewayne Ector as its Chief Revenue Officer, a newly created position, to oversee digital licensing. In his new role, Ector will be… . . . read more
Special Report: The Evolution of Music Licensing
January 11, 2021
By Gary Symons, TLL Editor in Chief The Bob Dylan music deal with Universal Music has shown that for musicians and music companies, the times truly are a’changin’. But, in truth, that change was coming… . . . read more
Neil Young to Cash In on Music Catalogs
January 11, 2021
Canadian rock star and songwriter Neil Young is out of the blue, and heavily into the black, after selling a 50 per cent interest in his music catalog for an estimated $150 million US. As… . . . read more
“Makeup junkie” Halsey Launches Own Beauty Line
January 5, 2021
Most people, including her fans, aren’t aware that hit singer/songwriter Halsey is a self-taught makeup artist, so it makes sense she’s launching her own beauty line on Jan. 25 under the brand name about-face. “Makeup… . . . read more