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APP APPEAL

Licensing for Mobile Games Opens Up to New Players

The mobile game licensing paradigm is changing. Although powerful gaming apps like…


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MOVIE LICENSING 2016–2020

Star Wars Demonstrates Power of Franchises for Licensing, Theaters

As this story was being written and The Licensing Letter’s semi-annual chart of movies with licensing potential compiled, Star Wars: The Force Awakens was breaking advance ticket sales records two months ahead of its Dec. 18 opening. It’s testament to the power of what may be the world’s most recognizable franchise, but also to the power of franchises in general, who maintain their dominance in our latest chart of upcoming movies with licensing potential…


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LITERARY LICENSING

King, Patterson are America’s Favorite Authors

In Harris Poll, authors whose work is more prolifically licensed come in at numbers 3 (J.K. Rowling) and 7 (J.R.R. Tolkien). Nevertheless, there is something for the fans of every scribe. Custom printing retailers are full of Stephen King tote bags or Mark Twain coffee mugs…


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Pet Products

It’s a Dog’s Life

Life magazine, that is. Life and venerable home goods marketer Laura Ashley are among the brands entering licensing agreements for pet products. Life has signed licensee GHS Studio to make pet beds and bean bags, while Laura Ashley teamed with Unique Petz for a full line of items including leashes, furniture covers, kennels, carriers, toys, and more. Americans spent…

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PRE-SCHOOL

Genius Builds Team for Llama Llama

Genius Brands International is building its team for the 2016 multimedia launch of beloved children’s book property Llama Llama. The company just brought on NCircle Entertainment as its exclusive U.S. home video distributor for the new Llama Llama animated series that is scheduled to debut next year. GBI earlier signed Kids Preferred, LLC as…

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Publishing

Literary License

The Kurt Vonnegut Jr. Trust hired the brand strategy agency Kick Design to license the American author’s Slaughterhouse Five, Sirens of Titans, Mother Night, and other great works for fashion and accessories, home, social expressions, spirits, apps, novelty and gift and other product categories…

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Publishing

Fancy Nancy Going From Page to Screen

Disney Junior cut a deal with Harper Collins Children’s Books for rights to a Fancy Nancy animated telepic and series adaptation, targeted to premiere in 2017. The deal also calls for a host of merchandising tie-ins to be handled by Disney Consumer Products, according to Variety

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Lingerie

Fifty Shades of Green

Lingerie company Bluebella had never done a licensing deal before deciding to make a pitch for Fifty Shades of Grey lingerie. They got the license and created two lines…

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Publishing

Time For Retail

Time Inc.’s fashion and beauty brands InStyle and Marie Claire are going to be spending a bit more time in the shops. JCPenney will open The Salon by InStyle in 15 test locations this summer, including flagship locations in Dallas and Los Angeles, before pursuing a nationwide rebranding of its 850 in-store salons next year…

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