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Collegiate Sports Management Inks Sports Licensing Deal With BrandR

By Allison Watkinson TLL Reporter Collegiate Sports Management Group (CSMG) and The BrandR Group (TBG) have announced a multi-year brand partnership in the NIL and group licensing spaces. The agreement will focus on combining personnel… . . . read more

Sports Licensing: Playtech Announces Licensing Partnership with The Jockey Club

By Allison Watkinson TLL Reporter Playtech has announced a new five-year licensing partnership with British horse racing brand The Jockey Club. The new agreement will see Playtech develop a range of cross-product content based on… . . . read more

Video Game Licensing: EA Games and NFL Stage Digital Half-Time Show

Electronic Arts and National Football League Join Forces on Largest Esports Event in Madden NFL Franchise History It’s a testament to the growth of esports that the NFL joined forces with EA Games to launch… . . . read more

Video Game Licensing: EA Games Unveils Major Improvements to FIFA Mobile Game

By Allison Watkinson TLL Reporter Electronic Arts has launched an expansive update to its licensed mobile game EA SPORTS FIFA Mobile, setting it up for live service for years to come. The game is produced… . . . read more

Who’s News: Fanatics Names Primack SVP of International Biz Dev

By Gary Symons TLL Editor in Chief Fanatics has recruited ex-IMG executive Matthew Primack as its new Senior Vice President of International Business Development. Primack is now responsible for building on Fanatics’ strong international growth… . . . read more

Sports Licensing: NFL Gets Slimy With Nickelodeon Collaboration

CBS Sports and Nickelodeon are partnering on a slime-filled football broadcast for kids during the NFL’s upcoming Super Wild Card Weekend. For the second year running, the NFL and Nickelodeon are partnering on a football… . . . read more

Motorsports Licensing: Igloo Unveils Monster Jam-themed Playmate Coolers

Igloo, a leading producer of coolers, has partnered with Monster Jam on a product line perfect for tailgate parties. Monster Jam is an action-packed event series featuring gigantic monster trucks indulging in vehicular mayhem that’s… . . . read more

Sports Licensing: UEFA Seeking Licensees For Upcoming Football Tournaments

Companies interested in a license for the Union of European Football Associations can complete an RFP submission (Request for Proposals) by Nov. 26. UEFA has announced it is inviting interested parties to make proposals for… . . . read more

Sports Licensing: FIFA Appoints MDR For Licensing In Southeast Asia, China

FIFA has passed the ball to MDR Brand Management to handle its licensing and brand extension programs in Southeast Asia and China. The deal with FIFA—the  international governing body of association football—will cover the long-term licensing… . . . read more

Sports Licensing: NFLPA Launches Accelerator to Help Close Diversity Gap in Licensing 

The NFL Players Association has unveiled a new program to address the diversity gap in the licensing industry. The program is a new business accelerator called DRIVEN that is geared toward greater inclusion of diverse… . . . read more


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