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Authentic Brands Group Files For $10 Billion IPO

Authentic Brands Group has filed for an Initial Public Offering (IPO) that values the global licensing giant at $10 billion. ABG owns several fashion and sports brands around the world, and has now filed papers… . . . read more

Brevettar: A New Player In Global Sports Licensing

A new player hit the field in the lucrative world of sports licensing, as Brevettar announced July 7 the launch of its full-service licensing agency. The new company describes its mission as maximizing revenue by… . . . read more

NCAA Will Allow Athletes To Earn Money On Name, Image and Likeness

For the first time, the NCAA will allow athletes to earn money from their involvement in collegiate sports. The NCAA has reversed its stance on athlete compensation, opening the door to athletes—and licensing companies—making money… . . . read more

NFL Star Russell Wilson Quarterbacking Spin Master Toy Launch

Superstar quarterback Russell Wilson of the Seattle Seahawks is teaming up with Spin Master to launch its new Aerobie Sonic Fin Football.  Engineered for superior performance, the Sonic Fin Football lets kids throw like a pro,… . . . read more

Formula 1 Extends Fanatics Deal Following 40% Surge in Sales

By Gary Symons TLL Editor in Chief They say success is its own reward, but it also doesn’t hurt when one of your biggest customers extends your contract after an impressive boost in sales. That’s… . . . read more

Fabletics Partners With Tough Mudder

The high performance fashion company Fabletics has been named the official active lifestyle partner with the fitness training and event phenomenon Tough Mudder. For those who haven’t seen a Tough Mudder event, the company specializes… . . . read more

Diageo Becomes NFL’s First Spirits Sponsor

The global spirits giant Diageo became the first Official Spirits Sponsor of the National Football League, thanks in part to the long relationship with the brand’s Crown Royal Canadian Whisky. Diageo says the parties have… . . . read more

Italian Football Star Joins 44 Cats For Charity Initiative

It’s hard to say which Italians love more—cats or football—but you certainly can’t go wrong combining the two, as the charity Italia Gattastica has done in a licensing deal between Italian National Team champion Marco… . . . read more

Fanatics Dives Into NFTs With Majority Stake in Candy Digital

North America’s largest fan merchandise company, Fanatics, has launched a new NFT (non-fungible token) service known as Candy Digital to leverage its wide range of sports collectibles and major league licenses. Fanatics describes Candy Candy Digital… . . . read more

NFL Develops Costume Line With Jerry Leigh

The National Football League and the NFL Players’ Association want fans to really get into this football season, and how better than to actually get into costume as your favorite player? That idea is the… . . . read more


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