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SPORTS

Stephen Curry & His Warriors Top NBA Sales List

Reigning NBA MVP Stephen Curry and defending NBA Champion Golden State Warriors reigned as No. 1 on the NBA’s most popular jersey and team merchandise lists for the 2015/2016 season…


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SPORTS

The NBA & Its Licensees Woo the Female Fan

Although it’s still relatively small, the women’s share of NBA licensed goods purchases is growing exponentially. Women now account for 38% of the league’s fan base and…


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SPORTS SHORTS

A Roundup of Recent Sports Licensing Deals

Topps maintains digital ties with NFL; Adidas breaks bank for Germany; Man U remains world’s top soccer brand…


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Retail

E-commerce Sales Top $11 Billion in 2015; Led by Trademarks and Entertainment

Over $11 billion in licensed merchandise was sold through e-commerce retail channels in the U.S. and Canada in 2015, according to The Licensing Letter’s Annual Licensing Business Survey


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CELEBRITY LICENSING

Rihanna Shows Strength for Puma, Foot Locker

In the competitive world of licensed athletic gear, pop singer and fashion icon Rihanna is riding the demand for athleisure apparel to go toe-to-toe with…


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SPORTS

Professional Bull Riders Take Licensing by the Horns

Riding a wave of interest in all things western, Professional Bull Riders is partnering with a new event retail and merchandising company and expanding its wine, fragrance and apparel lines…


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SPORTS LICENSING

Tom Brady Noses Out Peyton Manning for Top Player Merchandise Sales

Peyton Manning suffers one more defeat at the hands of his rival on his way to retirement. The NFLPA announced retail sales…


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Sports

Trends in Sports Licensing: Women, New Models and Hot Markets

While the extent of growth in retail sales over the past two years (5% in 2014, 4.8% in 2015) may be a bit of an anomaly, the outlook of sports licensing is incredibly positive. The growing popularity of…


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Sports

4.8% Growth in Retail Sales of Sports-Licensed Goods in 2015: Stellar Years for MLB, NBA, NASCAR and MLS

No Olympics? No problem. Sports licensing still thrived in 2015 at just below $14.8 billion in U.S./Canada sales, according to TLL’s Annual Licensing Business Survey. For the second year in a row…


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SPORTS LICENSING TRENDS

NBA Licensing, Like Basketball Itself, Is About Star Power

No league relies more heavily on star power than the NBA. From Bird and Magic to Michael Jordan, Kobe Bryant and current golden boy and reigning MVP Stephen Curry, charismatic superstars own not just the hardwood but the store shelves…


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