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Gift Retailer Moonpig Goes Big With LEGO

The British gift company Moonpig says it’s expanding its offering through a major deal with LEGO to make branded gifts available to its customers. The agreement marks the largest ever branding launch on the AI-powered… . . . read more

Random House Signs LEGO Book Deal

Random House has signed a deal that will see a major expansion of book titles being published and distributed globally for toy giant LEGO. Under the agreement, Random House Children’s Books will partner with AMEET Publishing,… . . . read more

Startup’s Sales Soar After Sesame Street Deal

The success of innovative startup company Glo underlines the critical importance of seeking out smart licensing deals with popular brands. Glo, a young company based in Starkville, Miss., recently signed a licensing agreement with Sesame… . . . read more

LOL Surprise Joins the Digital Fun With ROBLOX

Two giants of the children’s play industry have combined forces in a licensing deal between the gaming platform ROBLOX and the toy franchise LOL Surprise. LOL Surprise Official Party will launch on Roblox’s social gaming… . . . read more

Special Report: The Future of Hasbro

By Gary Symons TLL Editor in Chief The ‘Play and Entertainment’ conglomerate Hasbro has for the first time outlined its future plans in a live investor event, and as expected, the news will be game… . . . read more

Peppa Pig Theme Park To Open at LEGOLAND Florida

Thanks to the soaring popularity of Peppa Pig, families will squeal with delight in 2022 as they jump into the playful world of Peppa Pig for an unforgettable day of adventure at the World’s First… . . . read more

LEGO Named World’s Most Popular Kids Entertainment Brand

By Gary Symons TLL Editor in Chief According to a sweeping new report on brands for children, LEGO is now the most popular kids’ entertainment brand in the world, followed by Disney, Marvel, Barbie, and… . . . read more

Mattel TV Announces Two New Barbie Specials

Mattel has said it will be greatly increasing its film and television production efforts in 2021, and the company this week announced the launch of two new animated Barbie specials for streamers and broadcasters this… . . . read more

A Tale of Two Toymakers Influences Their Content Goals

Hasbro Restructuring Eone, Mattel Creating More Content By Gary Symons TLL Editor in Chief The toy industry enjoyed a surprisingly strong year in 2020, despite and partly because of the COVID-19 pandemic, but that doesn’t… . . . read more

Mattel Takes a Swing at a Whac-A-Mole Game Show

Toy giant Mattel is working with America’s Got Talent producer Fremantle to develop a frantic new game show based on the Whac-A-Mole game it acquired in 2009. Mattel and Fremantle say the Whac-A-Mole game show will… . . . read more


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