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Moonbug Hires Redibra to Bring Products To Brazil

Children’s programmer Moonbug has appointed Redibra as its licensing agent in Brazil, as the company works on development of new consumer products for its popular shows, like Blippi or CoComelon. “At Moonbug, we’re committed to… . . . read more

My Little Pony Riding High With Hasbro

The My Little Pony franchise is ending its popular The Friendship is Magic series, but don’t expect to see the brand riding off into the sunset any time soon. Hasbro has big plans for the franchise after… . . . read more

Barbie Named Top Global Toy Brand For 2020

Mattel, Inc. enjoyed a wildly successful year in 2020, producing many of the top selling toy brands globally, and riding a large increase in toy spending during the pandemic to one of their best revenue… . . . read more

Lego and Universal Music Group Launch Music Video Maker

In yet another example of how the world of music licensing has evolved over the past two years, LEGO and Universal Music Group (UMG) announced on Jan. 26 the launch of LEGO VIDIYO, “a playful and… . . . read more

Licensing Monster “Mobile Suit Gundam” Airing on Crunchyroll

The anime network Crunchyroll began airing “Mobile Suit Gundam,” the original series within the iconic Gundam franchise, as one of its library of more than 1,000 Gundam titles, opening up more opportunities for licensees. The Crunchyroll… . . . read more

Poetic Brands Creating Licensed Apparel and Face Masks for Na! Na! Na! Surprise

Following the enormous success of LOL Surprise and LOL Surprise OMG dolls from MGA Entertainment, Poetic Brands has snapped up a licensing deal with the toy giant for its latest collectible doll range, Na! Na!… . . . read more

Pokémon Celebrates 25 Years With Music Deal, Licensing Campaign

Katy Perry Headlines ‘P25 Music’, a Year of Surprise Music Events and Superstar Collaborations The Pokémon Company International officially launched its 25th anniversary celebration on Jan. 13, marking a quarter century of fun and games… . . . read more

Spin Master Goes Full Throttle With Supercross Toy Line

Spin Master Corp. has partnered with Feld Entertainment to get its motor runnin’ with a multiyear, global master toy license for the Supercross off-road motorcycle racing series. Created with Spin Master’s innovative toy designs, the… . . . read more

JazWares Appoints Laura Zebersky as President

Toy Company Also Announces Promotions for Kelly Deen, Gerhard Runken, and Jonny Taylor  Jazwares, one of the world’s leading toy companies, this week announced the promotion of Laura Zebersky to the position of president. The… . . . read more

Skoog Works With Sesame Workshop To Create A New Way To Play

SKOOG Inc., a media tech company with a mission to enrich children’s lives through creative and immersive play, this week announced a global partnership with Sesame Workshop, the nonprofit organization behind Sesame Street. The two… . . . read more


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