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Pokémon Celebrates 25 Years With Music Deal, Licensing Campaign

Katy Perry Headlines ‘P25 Music’, a Year of Surprise Music Events and Superstar Collaborations The Pokémon Company International officially launched its 25th anniversary celebration on Jan. 13, marking a quarter century of fun and games… . . . read more

Spin Master Goes Full Throttle With Supercross Toy Line

Spin Master Corp. has partnered with Feld Entertainment to get its motor runnin’ with a multiyear, global master toy license for the Supercross off-road motorcycle racing series. Created with Spin Master’s innovative toy designs, the… . . . read more

JazWares Appoints Laura Zebersky as President

Toy Company Also Announces Promotions for Kelly Deen, Gerhard Runken, and Jonny Taylor  Jazwares, one of the world’s leading toy companies, this week announced the promotion of Laura Zebersky to the position of president. The… . . . read more

Skoog Works With Sesame Workshop To Create A New Way To Play

SKOOG Inc., a media tech company with a mission to enrich children’s lives through creative and immersive play, this week announced a global partnership with Sesame Workshop, the nonprofit organization behind Sesame Street. The two… . . . read more

Peppa Pig Celebrates 10 Year Anniversary With New Content and Merch

Hasbro is going ‘hog wild’ on Peppa Pig in 2021, marking the show’s 10th anniversary on Nick Jr. with a year-long pipeline of new content, a new Hasbro toy line coming in Fall, and a full… . . . read more

Licensing Legal Dispute Ended By Settlement

Two toy companies have peacefully resolved their licensing dispute after the parties recently obtained a ruling in court. The two companies have released a joint statement saying in part, “GennComm LLC (“GennComm”) and Beverly Hills… . . . read more

Playmobil Launches Classic Volkswagens

German toymaker Playmobil has partnered with equally storied car manufacturer Volkswagen to bring out their own tiny car line for kids. First announced in September, the partnership has resulted in the release of a classic… . . . read more

Weekly Wrap-up: Deals Penned for Ja Rule, Michael Crichton, Maya the Bee, Nintendo and CoComelon

Deal Will See New Content Produced From Michael Crichton Novels The late author Michael Crichton wasn’t just a science fiction visionary; he became a one-man licensing powerhouse after novels like Jurassic Park and Westworld became… . . . read more

Founders Transition to New Leadership at Spin Master

Max Rangel Joins Spin Master as Co-Founders Ronnen Harary and Anton Rabie Transition Their Roles in Spring 2021 Spin Master has been led by its co-founders since the company’s inception, but next month the company will… . . . read more

Spin Master Nets Big Win With League of Legends Toy Deal

The Canadian toymaker Spin Master just logged one of its biggest single deals to date, announcing a  multi-year agreement to become the global master toy licensee for Riot Games’ League of Legends, the most-played PC… . . . read more


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