By Gary Symons TLL Editor in Chief Play and entertainment giant Mattel is marking a 60-year anniversary by unveiling the secrets behind the success of its acclaimed Fisher-Price division. And while the topic is not exactly what the Licensing Letter typically covers, we were fascinated by the process Fisher-Price uses to develop toys that young kids love. To sum it up in a … [Read more...] about Play Lab: How Fisher Price Develops Toys That Kids Love
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