By Allison Watkinson TLL Reporter Waterloo Sparkling Water and Guy Fieri's Flavortown have launched a licensing partnership to introduce three limited-edition beverages. Crafted by Waterloo, the licensed beverages are made with Non-GMO Project Verified natural flavors and purified carbonated water. As with all of the company's sparkling drink varieties, the Guy Fieri … [Read more...] about Waterloo Sparkling Water and Guy Fieri Launch Fruity Beverage Collection
Trademarks/Brands
McIlhenny and Marzetti Bring the Heat with Spicy Tabasco Ranch
By Allison Watkinson TLL Reporter McIlhenny Co. and T. Marzetti have teamed up for a collaborative Marzetti ranch dressing that is seasoned with Tabasco Brand hot sauce. The licensing agreement with T. Marzetti was facilitated by IMG Licensing on behalf of the McIlhenny Company's Tabasco Brand. The collaborative partnership is designed to bring the flavor of Tabasco's … [Read more...] about McIlhenny and Marzetti Bring the Heat with Spicy Tabasco Ranch
Dutch Bros Brews Up Retail Expansion With Packaged Coffee Line
TLL Staff Dutch Bros, one of the fastest-growing brands in the U.S. quick-service beverage industry, is set to bring its signature coffee experience directly to consumers’ homes. With this latest venture, Dutch Bros is stirring up new possibilities, ensuring that fans can now wake up and smell the coffee, right from their own kitchens. Founded in 1992 by brothers Dane … [Read more...] about Dutch Bros Brews Up Retail Expansion With Packaged Coffee Line
Tillamook Country Smoker and Mike’s Hot Honey Heat Up the Snack Aisle
By Gary Symons TLL Editor in Chief The meat-based snack company Tillamook Country Smoker has created a fiery new partnership with Mike’s Hot Honey. The deal, combining two of the hottest companies in specialized foods, was brokered by Brandgenuity on behalf of Mike's Hot Honey, and Brand Central Group on behalf of Tillamook Country Smoker. Brandgenuity is managing the … [Read more...] about Tillamook Country Smoker and Mike’s Hot Honey Heat Up the Snack Aisle
McDonald’s x Minecraft Collab Provides Tasty Bites and Bytes
By Gary Symons Editor in Chief McDonald’s and Minecraft are joining forces for the first time in a massive global collaboration that merges the digital and physical worlds. Timed with the highly anticipated release of A Minecraft Movie, the campaign introduces themed meals, collectibles, and exclusive in-game content inspired by the beloved gaming universe. In other … [Read more...] about McDonald’s x Minecraft Collab Provides Tasty Bites and Bytes
Surge Brands Brings the Sizzle as Licensing Agent for Bacon Up
By Gary Symons TLL Editor in Chief Bacon Up, the first national brand of ready-to-use bacon grease, is frying up new opportunities through a partnership with Surge Brands as its global licensing agent. The deal is set to bring Bacon Up into a variety of new product categories, ensuring its rich, smoky flavor extends far beyond the skillet. “Bacon Up’s rich heritage … [Read more...] about Surge Brands Brings the Sizzle as Licensing Agent for Bacon Up
Chef Morimoto Launches Saucy Collection with Williams Sonoma
By Allison Watkinson TLL Reporter Williams Sonoma is launching a collaborative culinary collection with Michelin-star restaurateur and Iron Chef, Masaharu Morimoto. Known as the host of Iron Chef and Iron Chef America, Masaharu Morimoto is a celebrity culinary expert who operates 24 restaurant locations around the world. He has also published two award-winning cookbooks, … [Read more...] about Chef Morimoto Launches Saucy Collection with Williams Sonoma
Cosmic Crisp and Dunford Pastry Launch Fruitful Partnership
By Allison Watkinson TLL Reporter Proprietary Variety Management and Dunford Pastry have launched a licensed dessert that is made with Cosmic Crisp branded apples. The licensed Apple Filled Pastries mark Dunford as the first U.S. retail brand to introduce a dessert that features the Cosmic Crisp apple variety. Developed by Proprietary Variety Management over 20 years … [Read more...] about Cosmic Crisp and Dunford Pastry Launch Fruitful Partnership
Home Chef Launches Two Limited-Edition Recipe Partnerships
By Allison Watkinson TLL Reporter Home Chef has launched two new licensing collaborations to bring the flavors of Ayesha Curry and SpongeBob SquarePants to its meal kits. Featured on Forbes 30 Under 30 list, Ayesha Curry is an award-winning chef, restaurateur, author, actress, producer, and entrepreneur. Her accessible approach to cooking and Sweet July lifestyle … [Read more...] about Home Chef Launches Two Limited-Edition Recipe Partnerships
Choco Milk Signs Beanstalk as its Licensing Representative
By Allison Watkinson TLL Reporter Beanstalk Latin America has partnered with Choco Milk to develop a licensing program that will extend the brand into new product categories. Through the terms of the agreement, Beanstalk will work to secure licensing partnerships that will leverage Choco Milk's rich flavor profile and official brand mascot, Pancho Pantera. The initial … [Read more...] about Choco Milk Signs Beanstalk as its Licensing Representative