Leading full-service brand and licensing agency Global Trademark Licensing (GTL) has secured an expanded representation deal for Lotus Cars, with the automotive company’s recently unveiled mid-engined premium sports car model, the Emira, now added to… . . . read more
Happier Happy Meals, As McDonald’s Reduces Use of Plastics
September 22, 2021
By Gary Symons TLL Editor in Chief The world’s leading fast food chain McDonald’s is making sustainable changes to its Happy Meal toys, which will impact licensors. McDonald’s pledged Tuesday to “significantly” reduce the use… . . . read more
CRAYOLA Announces Back to School Cross Promotions
September 8, 2021
Going back to school is always a major event for moms, kids, teachers and retailers, and this year Crayola has teamed up with leading consumer goods brands to celebrate and inspire creativity as children return… . . . read more
PUMA In Kool Kollaboration With KOOL-AID
August 16, 2021
Two legendary brands are mixing up a delicious branding concoction, as KOOL-AID and PUMA come together for a fun footwear and apparel collection. This latest collection from PUMA features a full run of footwear including Clyde,… . . . read more
Hoonigan Racing Brand Adds New Licensees
August 11, 2021
The racing brand Hoonigan says it has signed three new licensing partners for its brand of vehicular insanity. One of the leading automotive lifestyle brands and a major automotive influencer on YouTube, Hoonigan has launched programs… . . . read more
Helinox and Finisterre Produce Sustainable Camp Chair
August 9, 2021
Two outdoorsy brands have come together to create a new, sustainable line of collapsible camp furniture. Partners Finisterre and Helinox say they wanted to create a line of products for people who both love being… . . . read more
IMG Expanding Its PepsiCo Partnership
July 16, 2021
The global licensing firm IMG has re-upped on a representation agreement with PepsiCo, one of its largest and most prestigious clients. IMG announced its agreement with PepsiCo has not only been renewed for Pepsi, 7UP,… . . . read more
Brandgenuity Enjoys Some Southern Comfort
July 13, 2021
Brandgenuity is adding the classic Southern Comfort brand to its client list. Brandgenuity announced this week it is expanding its existing relationship with the Sazerac Company to include representation of its Southern Comfort Whisky. Sazerac… . . . read more
Sperry Unveiled A Cool Collection With Good Humor and Popsicle
June 30, 2021
As the Pacific Northwest broils under an unprecedented heat wave, footwear brand Sperry unveiled a cool collection based on prints of ice cream truck treats from Good Humor and Popsicle. The Good Humor ice cream… . . . read more
White Castle Marks A Century Of Burgers With A Licensing Onslaught
June 28, 2021
The legendary and long-lived burger chain White Castle is a hundred years young, and is celebrating its centennial with several key licensing partners. Partners like PUMA, DGK, Funko, Spirit Halloween, Spencer’s Gifts and more are… . . . read more