FREE Report: Licensing in the Metaverse
Don’t miss out on the hottest trend in licensing today—making real money in the virtual world. Read this report to learn how you can capitalize on this trend today!

Upgrade to Premium Membership NOW for Just $147!
Get 3 Months of Full Premium Membership Access
Includes Our Monthly Newsletter, Licensing News, Deals, and Contacts
And MUCH MORE!

Lotus Races Into New Licensing Deal With Global Trademark

Leading full-service brand and licensing agency Global Trademark Licensing (GTL) has secured an expanded representation deal for Lotus Cars, with the automotive company’s recently unveiled mid-engined premium sports car model, the Emira, now added to… . . . read more

Happier Happy Meals, As McDonald’s Reduces Use of Plastics

By Gary Symons TLL Editor in Chief The world’s leading fast food chain McDonald’s is making sustainable changes to its Happy Meal toys, which will impact licensors. McDonald’s pledged Tuesday to “significantly” reduce the use… . . . read more

CRAYOLA Announces Back to School Cross Promotions

Going back to school is always a major event for moms, kids, teachers and retailers, and this year Crayola has teamed up with leading consumer goods brands to celebrate and inspire creativity as children return… . . . read more

PUMA In Kool Kollaboration With KOOL-AID

Two legendary brands are mixing up a delicious branding concoction, as KOOL-AID and PUMA come together for a fun footwear and apparel collection.  This latest collection from PUMA features a full run of footwear including Clyde,… . . . read more

Hoonigan Racing Brand Adds New Licensees

The racing brand Hoonigan says it has signed three new licensing partners for its brand of vehicular insanity. One of the leading automotive lifestyle brands and a major automotive influencer on YouTube, Hoonigan has launched programs… . . . read more

Helinox and Finisterre Produce Sustainable Camp Chair

Two outdoorsy brands have come together to create a new, sustainable line of collapsible camp furniture. Partners Finisterre and Helinox say they wanted to create a line of products for people who both love being… . . . read more

IMG Expanding Its PepsiCo Partnership

The global licensing firm IMG has re-upped on a representation agreement with PepsiCo, one of its largest and most prestigious clients. IMG announced its agreement with PepsiCo has not only been renewed for Pepsi, 7UP,… . . . read more

Brandgenuity Enjoys Some Southern Comfort

Brandgenuity is adding the classic Southern Comfort brand to its client list. Brandgenuity announced this week it is expanding its existing relationship with the Sazerac Company to include representation of its Southern Comfort Whisky. Sazerac… . . . read more

Sperry Unveiled A Cool Collection With Good Humor and Popsicle

As the Pacific Northwest broils under an unprecedented heat wave, footwear brand Sperry unveiled a cool collection based on prints of ice cream truck treats from Good Humor and Popsicle. The Good Humor ice cream… . . . read more

White Castle Marks A Century Of Burgers With A Licensing Onslaught

The legendary and long-lived burger chain White Castle is a hundred years young, and is celebrating its centennial with several key licensing partners. Partners like PUMA, DGK, Funko, Spirit Halloween, Spencer’s Gifts and more are… . . . read more


(-000tll-)