By Allison Watkinson TLL Reporter The Coca-Cola Company has signed a brand authorization agreement with Constellation Brands to launch new ready-to-drink cocktails. The upcoming beverage is called Fresca Mixed. It is based on Coca-Cola’s American… . . . read more
Automotive Brand Motul Appoints Ingram As Licensing Agency For Japan
January 10, 2022
The automotive and racing brand Motul is expanding in Japan with the appointment of Ingram as its licensing agent. The French firm Motul is a world-renowned company, specializing in the formulation, production and global distribution of… . . . read more
Godiva Expands Licensing With Four New Sweet Deals
January 6, 2022
Leading premium chocolatier Godiva is expanding its licensing portfolio in the U.S. and Canada markets with the launch of four new licensing partnerships in 2022. Godiva Chocolatier is a venerable brand that was founded in… . . . read more
Licensing Management: Nissan Announces Global Partnership With Brainbase
January 4, 2022
By Allison Watkinson TLL Reporter The Nissan Motor Corporation has announced a global partnership with licensing software company, Brainbase. Brainbase is a venture-backed company that uses software to assist licensing teams in optimizing their partnerships…. . . . read more
Automotive Licensing: Luchese’s Cowboy Boots Are ‘Ram Tough’
December 10, 2021
Ram Truck drivers like both their vehicles and their boots to be just as tough as they are. Now, the Ram Truck brand is partnering with legendary Texas bookmaker Lucchese to create a line of… . . . read more
Motorsports Licensing: VP Racing Fuels Partners With The Fan-Brand for Home Décor
December 9, 2021
VP Racing Fuels and The Fan-Brand are joining forces through a licensing agreement to put some vroom in home decor. A global leader in performance fuels, lubricants, and additives, VP Racing Fuels announced this week… . . . read more
Brown & Friends Appearing in Starbucks For The Holidays
December 8, 2021
Adorable characters from the LINE app will be available at Starbucks through the holidays, thanks to a licensing deal with LINE FRIENDS. Starbucks this week announced the collaboration with LINE FRIENDS, a global brand and leading… . . . read more
Motorsports Licensing: Igloo Unveils Monster Jam-themed Playmate Coolers
December 3, 2021
Igloo, a leading producer of coolers, has partnered with Monster Jam on a product line perfect for tailgate parties. Monster Jam is an action-packed event series featuring gigantic monster trucks indulging in vehicular mayhem that’s… . . . read more
Le Creuset and Harry Potter Put The Magic Into Cooking
November 29, 2021
Le Creuset has launched a Harry Potter-themed collection of its famous, multi-colored cookware through a licensing partnership with Warner Bros. Consumer Products. “The experience of cooking and sharing a memorable meal with loved ones is pure… . . . read more
BSA Motorcycles Roar Back To Life: Licenses Available
November 23, 2021
BSA Company Ltd. has announced the return of the iconic British motorcycle brand BSA Motorcycles, with a brand-new model set to launch at the beginning of December. Huge news for motorcycle enthusiasts this week, as… . . . read more