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Business

M&A & Legal

Keep track of the latest business deals to impact the licensing industry.

Featuring: LEGO, Jakks Pacific, Vivid Toy Group, Trump, and more…

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Experiential

Experiential Roundup

See the latest in experiential licensing initiatives worldwide

Featuring: NASA, 20th Century Fox, Disney, Margaritaville, and more…


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Branding

Google, YT & Microsoft MVPs Amongst Tech Brands

The title of most powerful tech brand worldwide goes to Google for the first time in six years—with the previous No. 1, Apple, falling behind other like YouTube, Microsoft, and Samung…


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Video Games

Video Games in the Pipeline: 40% Sequels, 30% Licensed, 20% New IP

Over the next two years, releases of video games based on original IP are going to take a backseat to sequels, reboots, and licensed titles. Just…


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Experiential

Licensing in the $40.4 Billion Theme Park Business

The amusement/theme park business is ramping up, and for licensed brands, it’s only getting better. See the top parks and new licensing intiatives from Disney, NBCU, and others worldwide…


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FOOD/BEVERAGE

Celebrating Coffee With Food

To celebrate National Coffee Day, Dunkin’ Brands Group announced that it will launch a Dunkin’ Donuts branded ready-to-drink coffee line. Plus, see more food extensions from Burger King and Taco Bell…


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SPORTING GOODS

Pumping Up Brands

While our fitness goals may be more aspirational than not, it’s still a big business. See the latest news to come out of the health and fitness business…


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Consumer Electronics

Licensed Consumer Electronics Up 3.5% in the U.S./Canada

Licensed consumer electronics merchandise grew 3.5% to reach $5.41 billion in the U.S./Canada.

Featuring: Foxconn, Sharp, Nokia, HMD Global, Atari, Skullcandy and more…


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LICENSING EXPO 2016

Franchises and the 360 Experience Dominate Vegas

Over the last week, 16,000 attendees braved triple-digit temperatures at Licensing Expo 2016 in Las Vegas. See the top trends emerging from the show this year…


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Retail

E-commerce Sales Top $11 Billion in 2015; Led by Trademarks and Entertainment

Over $11 billion in licensed merchandise was sold through e-commerce retail channels in the U.S. and Canada in 2015, according to The Licensing Letter’s Annual Licensing Business Survey


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