By Gary Symons TLL Editor in Chief With its economy under assault by Western sanctions, Russia has lashed out at Western companies and their brands. One of those attacks targeted the globally popular brand Peppa… . . . read more
Metaverse Licensing: Heineken Brews World’s First Virtual Beer
March 18, 2022
By Gary Symons TLL Editor in Chief This has got to be my favorite metaverse licensing story so far. The brewing giant Heineken this week has launched its first virtual beer, Heineken Silver, in a… . . . read more
Food Licensing: Dippin’ Dots Extends Brand to Popcorn
March 16, 2022
By Allison Watkinson TLL Reporter Evergreen Licensing and Brand Squared Licensing have collaborated with Dippin’ Dots to extend the brand into the licensed popcorn industry. The partnership incorporates branding of Dippin’ Dots as well as… . . . read more
Restaurant Licensing: Burger King Launches a Miraculous Promotion
March 16, 2022
By Allison Watkinson TLL Reporter Independent animation studio ZAG has partnered with Burger King on an international QSR (Quick Service Restaurant) promotion. The promotion will include six licensed premium collectibles featuring characters from the hit… . . . read more
NFT Licensing: Acura Builds Virtual Showroom in the Decentraland Metaverse
March 14, 2022
By Gary Symons TLL Editor in Chief Luxury car company Acura says it will release the 2023 Integra by building a showroom in the metaverse and releasing an NFT. Acura’s new metaverse showroom will open… . . . read more
Food Licensing: Gamer Brand Hyperkin Announces Delicious Deal With Kraft Heinz
March 11, 2022
The gaming hardware producer Hyperkin has announced they will be partnering with Kraft Heinz to produce snack-related gaming accessories. Brokered by Kraft Heinz’s licensing agency Brand Central, the deal will see Hyperkin using the most… . . . read more
Food Licensing: Evergreen Announces Launch of MoonPie Snack Puffs
March 4, 2022
The legendary MoonPie is going miniature in the form of Snack Puffs, thanks to a deal with Evergreen Licensing. MoonPies have been a snacking staple for an amazing 105 years, making them one of the… . . . read more
Celebrity Licensing: LeBron James Celebrates Cereal Day With Fruity Pebbles and Nike
February 28, 2022
NBA star LeBron James was a huge fan of Post Cereals’ Fruity PEBBLES as a kid, and now he’s teaming up with Nike and Post to celebrate the brand. In a three-way collaboration, the parties… . . . read more
OOOHH YEAH!!! Kraft Heinz Adds 25 CP Licensees
February 27, 2022
Kraft Heinz and its licensing agency Brand Central has massively expanded its brands with more than two dozen new licensees. Brokered by Brand Central, the deals involve a wide range of branded consumer products for top… . . . read more
Trademark Licensing: Licensed Scooter Puts a Bugatti In Your Garage For Less
February 23, 2022
The luxury sports car marque Bugatti has partnered with design company Bytech to launch a high-quality, revolutionary electric scooter. The state-of-the-art model was created through a deal brokered by IMG, and first appeared as a… . . . read more