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Metaverse Licensing: Heineken Brews World’s First Virtual Beer

By Gary Symons TLL Editor in Chief This has got to be my favorite metaverse licensing story so far. The brewing giant Heineken this week has launched its first virtual beer, Heineken Silver, in a… . . . read more

Food Licensing: Dippin’ Dots Extends Brand to Popcorn

By Allison Watkinson TLL Reporter Evergreen Licensing and Brand Squared Licensing have collaborated with Dippin’ Dots to extend the brand into the licensed popcorn industry. The partnership incorporates branding of Dippin’ Dots as well as… . . . read more

Restaurant Licensing: Burger King Launches a Miraculous Promotion

By Allison Watkinson TLL Reporter Independent animation studio ZAG has partnered with Burger King on an international QSR (Quick Service Restaurant) promotion. The promotion will include six licensed premium collectibles featuring characters from the hit… . . . read more

NFT Licensing: Acura Builds Virtual Showroom in the Decentraland Metaverse

By Gary Symons TLL Editor in Chief Luxury car company Acura says it will release the 2023 Integra by building a showroom in the metaverse and releasing an NFT. Acura’s new metaverse showroom will open… . . . read more

Food Licensing: Gamer Brand Hyperkin Announces Delicious Deal With Kraft Heinz

The gaming hardware producer Hyperkin has announced they will be partnering with Kraft Heinz to produce snack-related gaming accessories. Brokered by Kraft Heinz’s licensing agency Brand Central, the deal will see Hyperkin using the most… . . . read more

Food Licensing: Evergreen Announces Launch of MoonPie Snack Puffs

The legendary MoonPie is going miniature in the form of Snack Puffs, thanks to a deal with Evergreen Licensing. MoonPies have been a snacking staple for an amazing 105 years, making them one of the… . . . read more

Celebrity Licensing: LeBron James Celebrates Cereal Day With Fruity Pebbles and Nike

NBA star LeBron James was a huge fan of Post Cereals’ Fruity PEBBLES as a kid, and now he’s teaming up with Nike and Post to celebrate the brand. In a three-way collaboration, the parties… . . . read more

OOOHH YEAH!!! Kraft Heinz Adds 25 CP Licensees

Kraft Heinz and its licensing agency Brand Central has massively expanded its brands with more than two dozen new licensees. Brokered by Brand Central, the deals involve a wide range of branded consumer products for top… . . . read more

Trademark Licensing: Licensed Scooter Puts a Bugatti In Your Garage For Less

The luxury sports car marque Bugatti has partnered with design company Bytech to launch a high-quality, revolutionary electric scooter. The state-of-the-art model was created through a deal brokered by IMG, and first appeared as a… . . . read more


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