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Trademarks/Brands

Corporate TM/Brands Up 2.7% in 2016; Food/Bev & Tech Lead

Retail sales of corporate trademark/brand-based licensing were up 2.7% worldwide in 2016, according to The Licensing Letter’s Annual Licensing Business Survey. The U.S./Canada made up…


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Food/Beverage

Spotlight: K-Food in America

While Korean food (K-food) is just a small part of the speciality foods industry, it’s the touchpoint for many questions about branding…


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Food/Beverage

What’s So Special About Food?

The specialty food industry is worth an estimated $126 billion in the U.S., and represents one of the hottest growth areas for licensing. TLL visited the Summer Fancy Food Show for more…


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Experiential

Experiential Roundup

See the latest in experiential licensing initiatives worldwide:

Featuring: Nickelodeon, Crayola, Hello Kitty, Häagen-Dazs, and more…


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Business

M&A & Legal

Business moves, merges, rebrandings, and lawsuits.

Featuring: Joester Loria, Nickelodeon, Hearst, Licensing Matters, Jelly Belly, and more…


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Food and Beverages

Snacking on Branding

Shopkins opens a pop-up shop in NYC; Ferrero builds its brand portfolio, Transformers take the cake, and more…


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FOOD/BEVERAGE

Celebrating Coffee With Food

To celebrate National Coffee Day, Dunkin’ Brands Group announced that it will launch a Dunkin’ Donuts branded ready-to-drink coffee line. Plus, see more food extensions from Burger King and Taco Bell…


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TRADEMARKS/BRANDS

TLL Survey: Corporate Licensing Up 3% in 2015 Fueled by Food/Beverage & Automotive

At $27.6 billion, corporate trademarks and brands accounted for 27% of all retail licensed sales in the U.S. and Canada in 2015, the most of any segment (followed by fashion at 20% and sports at 14%), according to The Licensing Letter’s Annual Licensing Business Survey

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FOOD/BEVERAGE

Food/Beverage in Strong Demand Amongst Corporate Brands

For the sixth straight year in a row, food/beverage outperformed all other corporate trademark and brand segments with 4.5% growth in 2015. Overall…

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FOOD/BEVERAGE

National Grocery Brands Rebound

Post-recession consumers are beginning to see store brands as less desirable, signaling a renewed opportunity for national brands, Deloitte says…


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