By Gary Symons TLL Editor in Chief Bimbo Bakeries USA has signed on with Brand Central as its exclusive licensing agency. Brand Central is among the world’s largest licensing agencies, and is particularly known for… . . . read more
Metaverse Licensing Deal Takes Hungry Fans Into the Wendyverse
April 1, 2022
By Gary Symons TLL Editor in Chief First it was Heineken’s digital beer, and now it’s Wendy’s virtual cheeseburgers. The fast food giant Wendy’s teamed up with Meta for the grand opening of the Wendyverse… . . . read more
Heinz Cookbook Means It’s Time to ‘Ketchup’ On Your Reading
March 23, 2022
By Allison Watkinson TLL Reporter Penguin Random House imprint Ebury and Kraft Heinz will be publishing the first-ever licensed Heinz cookbooks. The licensing partnership will launch with The Heinz Cookbook in May 2022, followed by… . . . read more
Licensing Law: Russia Responds to Sanctions With Attack on … Peppa Pig?
March 21, 2022
By Gary Symons TLL Editor in Chief With its economy under assault by Western sanctions, Russia has lashed out at Western companies and their brands. One of those attacks targeted the globally popular brand Peppa… . . . read more
Metaverse Licensing: Heineken Brews World’s First Virtual Beer
March 18, 2022
By Gary Symons TLL Editor in Chief This has got to be my favorite metaverse licensing story so far. The brewing giant Heineken this week has launched its first virtual beer, Heineken Silver, in a… . . . read more
Food Licensing: Dippin’ Dots Extends Brand to Popcorn
March 16, 2022
By Allison Watkinson TLL Reporter Evergreen Licensing and Brand Squared Licensing have collaborated with Dippin’ Dots to extend the brand into the licensed popcorn industry. The partnership incorporates branding of Dippin’ Dots as well as… . . . read more
Food Licensing: Gamer Brand Hyperkin Announces Delicious Deal With Kraft Heinz
March 11, 2022
The gaming hardware producer Hyperkin has announced they will be partnering with Kraft Heinz to produce snack-related gaming accessories. Brokered by Kraft Heinz’s licensing agency Brand Central, the deal will see Hyperkin using the most… . . . read more
Food Licensing: Evergreen Announces Launch of MoonPie Snack Puffs
March 4, 2022
The legendary MoonPie is going miniature in the form of Snack Puffs, thanks to a deal with Evergreen Licensing. MoonPies have been a snacking staple for an amazing 105 years, making them one of the… . . . read more
Celebrity Licensing: LeBron James Celebrates Cereal Day With Fruity Pebbles and Nike
February 28, 2022
NBA star LeBron James was a huge fan of Post Cereals’ Fruity PEBBLES as a kid, and now he’s teaming up with Nike and Post to celebrate the brand. In a three-way collaboration, the parties… . . . read more
OOOHH YEAH!!! Kraft Heinz Adds 25 CP Licensees
February 27, 2022
Kraft Heinz and its licensing agency Brand Central has massively expanded its brands with more than two dozen new licensees. Brokered by Brand Central, the deals involve a wide range of branded consumer products for top… . . . read more