New and cutting-edge brand extentions from Feld Entertainment, Universal, Kraft Heinz, Disney, and more—with sequels greenlighted from Aardman and Paramount…
Trademarks/Brands
Corporate TM/Brands Up 2.7% in 2016; Food/Bev & Tech Lead
November 10, 2017
Retail sales of corporate trademark/brand-based licensing were up 2.7% worldwide in 2016, according to The Licensing Letter’s Annual Licensing Business Survey. The U.S./Canada made up…
Food/Beverage
Spotlight: K-Food in America
September 8, 2017
While Korean food (K-food) is just a small part of the speciality foods industry, it’s the touchpoint for many questions about branding…
Food/Beverage
What’s So Special About Food?
July 7, 2017
The specialty food industry is worth an estimated $126 billion in the U.S., and represents one of the hottest growth areas for licensing. TLL visited the Summer Fancy Food Show for more…
Experiential
Experiential Roundup
June 26, 2017
See the latest in experiential licensing initiatives worldwide:
Featuring: Nickelodeon, Crayola, Hello Kitty, Häagen-Dazs, and more…
Business
M&A & Legal
June 12, 2017
Business moves, merges, rebrandings, and lawsuits.
Featuring: Joester Loria, Nickelodeon, Hearst, Licensing Matters, Jelly Belly, and more…
Food and Beverages
Snacking on Branding
June 5, 2017
Shopkins opens a pop-up shop in NYC; Ferrero builds its brand portfolio, Transformers take the cake, and more…
FOOD/BEVERAGE
Celebrating Coffee With Food
September 30, 2016
To celebrate National Coffee Day, Dunkin’ Brands Group announced that it will launch a Dunkin’ Donuts branded ready-to-drink coffee line. Plus, see more food extensions from Burger King and Taco Bell…
TRADEMARKS/BRANDS
TLL Survey: Corporate Licensing Up 3% in 2015 Fueled by Food/Beverage & Automotive
April 18, 2016
At $27.6 billion, corporate trademarks and brands accounted for 27% of all retail licensed sales in the U.S. and Canada in 2015, the most of any segment (followed by fashion at 20% and sports at 14%), according to The Licensing Letter’s Annual Licensing Business Survey…
FOOD/BEVERAGE
Food/Beverage in Strong Demand Amongst Corporate Brands
April 18, 2016
For the sixth straight year in a row, food/beverage outperformed all other corporate trademark and brand segments with 4.5% growth in 2015. Overall…