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Licensing Agencies: Bimbo Signs Sweet Deal With Brand Central

By Gary Symons TLL Editor in Chief Bimbo Bakeries USA has signed on with Brand Central as its exclusive licensing agency. Brand Central is among the world’s largest licensing agencies, and is particularly known for… . . . read more

Metaverse Licensing Deal Takes Hungry Fans Into the Wendyverse

By Gary Symons TLL Editor in Chief First it was Heineken’s digital beer, and now it’s Wendy’s virtual cheeseburgers. The fast food giant Wendy’s teamed up with Meta for the grand opening of the Wendyverse… . . . read more

Heinz Cookbook Means It’s Time to ‘Ketchup’ On Your Reading

By Allison Watkinson TLL Reporter Penguin Random House imprint Ebury and Kraft Heinz will be publishing the first-ever licensed Heinz cookbooks. The licensing partnership will launch with The Heinz Cookbook in May 2022, followed by… . . . read more

Metaverse Licensing: Heineken Brews World’s First Virtual Beer

By Gary Symons TLL Editor in Chief This has got to be my favorite metaverse licensing story so far. The brewing giant Heineken this week has launched its first virtual beer, Heineken Silver, in a… . . . read more

Food Licensing: Dippin’ Dots Extends Brand to Popcorn

By Allison Watkinson TLL Reporter Evergreen Licensing and Brand Squared Licensing have collaborated with Dippin’ Dots to extend the brand into the licensed popcorn industry. The partnership incorporates branding of Dippin’ Dots as well as… . . . read more

Food Licensing: Gamer Brand Hyperkin Announces Delicious Deal With Kraft Heinz

The gaming hardware producer Hyperkin has announced they will be partnering with Kraft Heinz to produce snack-related gaming accessories. Brokered by Kraft Heinz’s licensing agency Brand Central, the deal will see Hyperkin using the most… . . . read more

Food Licensing: Evergreen Announces Launch of MoonPie Snack Puffs

The legendary MoonPie is going miniature in the form of Snack Puffs, thanks to a deal with Evergreen Licensing. MoonPies have been a snacking staple for an amazing 105 years, making them one of the… . . . read more

Celebrity Licensing: LeBron James Celebrates Cereal Day With Fruity Pebbles and Nike

NBA star LeBron James was a huge fan of Post Cereals’ Fruity PEBBLES as a kid, and now he’s teaming up with Nike and Post to celebrate the brand. In a three-way collaboration, the parties… . . . read more

OOOHH YEAH!!! Kraft Heinz Adds 25 CP Licensees

Kraft Heinz and its licensing agency Brand Central has massively expanded its brands with more than two dozen new licensees. Brokered by Brand Central, the deals involve a wide range of branded consumer products for top… . . . read more


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