The Licensing Letter

Food/Beverage

Sprayground Releases Tasty Backpacks With Jolly Rancher Theme

The fashion brand Sprayground is teaming up with Hershey's Jolly Rancher brand to create a Green Apple themed backpack. Taking inspiration from the candy's bright colors and bold Jolly Rancher flavors, the backpack combines the Jolly Rancher Green Apple color with Sprayground's fashion-forward aesthetics. The backpack features a translucent design as well as an eye-catching … [Read more...] about Sprayground Releases Tasty Backpacks With Jolly Rancher Theme

Food & Beverage: Hut Group Launches Collection with UK Confectioner Swizzels

The Hut Group, the renowned direct-to-consumer platform, has launched a collection with Swizzels Matlow for their portfolio of brands. Brokered by Blonde Sheep Licensing, the license includes multiple products including apparel, homewares, gift, and much more, and first launched in February with ranges on www.IWOOT.com, www.zavvi.com  and www.veryneko.com sites. Swizzels is … [Read more...] about Food & Beverage: Hut Group Launches Collection with UK Confectioner Swizzels

Licensing Agencies: Brand Liaison Creating a Buzz For Me & The Bees

Me & the Bees Lemonade, which secured a deal from Shark Tank's Daymond John, has signed with Brand Liaison for licensing representation. Me & The Bees was created by teen social entrepreneur Mikaila Ulmer when she was just four years old, after learning about how bees were in decline, and also about the natural healthy benefits of honey. The certified minority-owned … [Read more...] about Licensing Agencies: Brand Liaison Creating a Buzz For Me & The Bees

Earthbound Brokers Delicious Deal Between Girl Scouts and Jack In The Box

By Gary Symons TLL Editor in Chief Missing your Girl Scout Cookies already? The good news is the flavor of Girl Scout Cookies can now be found in a new milkshake at Jack in the Box, thanks to a deal brokered by Earthbound Brands. While you're waiting for the next Girl Scout cookie season, you can indulge in the brownie + caramel delight that is the Adventurefuls Shake, … [Read more...] about Earthbound Brokers Delicious Deal Between Girl Scouts and Jack In The Box

Trademark Licensing: Nails.INC Launches Cheesy Product Line With Velveeta

By Gary Symons TLL Editor in Chief Everyone's heard of chicken fingers, but cheese fingers? That's now a thing, as the Kraft Heinz brand VELVEETA launched its first nail polish collection in partnership with Nails.INC. And there's more to the product than just color and branding, as the VELVEETA Pinkies Out Polish also carries a delicious, cheesy scent. Pinkies Out includes … [Read more...] about Trademark Licensing: Nails.INC Launches Cheesy Product Line With Velveeta

Licensing Agencies: Bimbo Signs Sweet Deal With Brand Central

By Gary Symons TLL Editor in Chief Bimbo Bakeries USA has signed on with Brand Central as its exclusive licensing agency. Brand Central is among the world's largest licensing agencies, and is particularly known for its expertise in the area of food and beverage licensing. It represents some of the world’s most recognized food brands, including Mars Wrigley, Kraft Heinz, … [Read more...] about Licensing Agencies: Bimbo Signs Sweet Deal With Brand Central

Metaverse Licensing Deal Takes Hungry Fans Into the Wendyverse

By Gary Symons TLL Editor in Chief First it was Heineken's digital beer, and now it's Wendy's virtual cheeseburgers. The fast food giant Wendy's teamed up with Meta for the grand opening of the Wendyverse in Horizon Worlds April 2. The idea is not so much to sell virtual burgers, but in the company's words, to give fans "... all-new 3D opportunities to virtually interact … [Read more...] about Metaverse Licensing Deal Takes Hungry Fans Into the Wendyverse

Heinz Cookbook Means It’s Time to ‘Ketchup’ On Your Reading

By Allison Watkinson TLL Reporter Penguin Random House imprint Ebury and Kraft Heinz will be publishing the first-ever licensed Heinz cookbooks. The licensing partnership will launch with The Heinz Cookbook in May 2022, followed by four additional ingredient-led gift titles. These gift titles will include the first official Ketchup, HP Sauce, Beanz and Lea & Perrins … [Read more...] about Heinz Cookbook Means It’s Time to ‘Ketchup’ On Your Reading