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Hasbro’s Finn Arnesen Joins Games Workshop

The Games Workshop Group is diving even deeper into the entertainment business, announcing the appointment of former Hasbro Studios SVP Finn Arnesen as the company’s first Head of Entertainment Development. Games Workshop is best known for its Warhammer gaming franchise, and the company also has its own library of novels and short stories based on the game. Arnesen’s first task in his new role will be to mine that content to develop both animated and live action talent for film and TV series. Arnesen will report to Game Workshop’s Executive Vice President of Global Licensing, Jon Gillard. Arnesen is a respected veteran of the content world, having worked with Turner Broadcasting and Hasbro Studios. “In its almost 40-year history, Warhammer has been a leader in the field of tabletop and video… . . . read more

Roblox Going Live on Deal With Genius Brands’ Kartoon Channel

The wildly popular Roblox game is going on air via the Kartoon Channel’s OTT platform, as part of an agreement between Genius Brands and gaming video company Tankee. The new show, with the working title ‘Radical Roblox’, will focus on a group of popular Roblox influencers playing the game on air. The show will debut exclusively on Genius Brands’ Kartoon Channel in June with 12 episodes planned for season one. Roblox has been operating for more than a decade, but has exploded in popularity in the late 2010s. By early 2020 the game was worth an astounding $4 billion, thanks to a loyal following of 150 million monthly users, which rose by 35 million from 2019. During the COVID-19 pandemic the game’s popularity soared by 40 per cent, and over the… . . . read more

Jazwares Extends Fortnite Licensing Deal

Jazwares, a global leader in toys and licensing, today announced its partnership with Epic Games for Fortnite toys and collectibles has been extended through 2025, in a deal brokered by IMG. Starting in January 2022, Jazwares will be the exclusive toy partner for Fortnite action figures four-inches-high and under and their compatible vehicles, play sets, accessories and more. Jazwares will also continue to produce new remote control or R/C vehicles, all of which will be compatible with Jazwares’ full four inch action figure line, and plush toys in varying sizes. Also in 2022, fans can expect to find an all-new lineup of highly detailed two inch action figures with multiple points of articulation and accompanying playsets, vehicles and accessories to build out their world of Fortnite in miniature scale. The… . . . read more

Among Us Announces Key Deals With Tycoon & SkyBrands

The quirky and wildly popular video game Among Us is expanding its global reach with new licensing deals, including key agreements in Latin America and Europe. Gaming company Innersloth has appointed Tycoon Enterprises as its exclusive licensing agent in Latin America, while in Europe, the company has tagged SkyBrands to develop a portfolio of apparel and home textile products using Among Us imagery. Among Us is a multiplayer product heavy on social gameplay in which one of the players plays the role of a killer on a space station, while the other players try to identify the murderer in their midst. The game famously saw Representative Alexandria Ocasio Cortes playing for an online audience against the leader of Canada’s opposition New Democratic Party Jagmeet Singh, in which Singh killed off… . . . read more

LOL Surprise Joins the Digital Fun With ROBLOX

Two giants of the children’s play industry have combined forces in a licensing deal between the gaming platform ROBLOX and the toy franchise LOL Surprise. LOL Surprise Official Party will launch on Roblox’s social gaming platform on April 2, according to a statement to The Licensing Letter from MGA Entertainment. “This past year has found parents discovering new ways to get their kids to play,” said Aram Atamian. “With that, one of America’s top toy properties LOL Surprise is joining forces with top digital gaming platform ROBLOX – creating a relationship with the 1st Doll World of Roblox on a global level. Through these two leaders in toy/play coming together, billions of fans can now discover a more immersive and shared gaming experience.” As a lead up to the LOL/ROBLOX… . . . read more

Tetris Waffle Maker Shows You Should Play With Your Food

Lisle Licensing takes the Tetris brand forward in 2021 The video game property Tetris and their UK-based licensing agent Lisle Licensing have launched a slate of new deals, including one for a hilarious new Tetris waffle maker from Fizz Creations. Apparently, someone with a love of trapezoids realized waffles are just a lot of tasty Tetris shapes packed together, and decided to produce a waffle maker that punches out the individual shapes. No more can you mother tell you to stop playing with your food. “We’re all about fun and novelty at Fizz Creations, so are excited to partner with Tetris to launch the waffle maker,” said Zoe Ryan, Marketing Manager at Fizz Creations. ” added Tetrimino shaped waffles … what’s not to love!” Lisle Licensing says they’ve kicked off… . . . read more

Special Report: The Future of Hasbro

By Gary Symons TLL Editor in Chief The ‘Play and Entertainment’ conglomerate Hasbro has for the first time outlined its future plans in a live investor event, and as expected, the news will be game changing for the company and for its licensing partners worldwide. Sit down and grab yourself a coffee or tea, because it’s a LOT. At the core of the announcement, Hasbro has outlined its “strategic growth drivers” for the near and medium term, and has unveiled new product segments aligned to these drivers. In other words, the company is restructuring, and it’s doing so in ways that it feels will better prepare Hasbro for a rapidly changing environment. The new financial reporting segments are: Consumer Products, including toys and games; Wizards of the Coast (Wizards) and… . . . read more

Hasbro Expands License Deal With Epic Games

Toy and entertainment company Hasbro has announced an expansion of its current licensing program with Epic Games for products based on the Fortnite video game. The deal, announced during Hasbro’s Investor Event on Feb. 25, extends the agreement by five years, and expands the deal beyond outdoor play products and tabletop games into item expressions such as collectible action figures, vehicles, and role-play gear. The announcement extends a successful two-year deal brokered by IMG between Hasbro and Epic Games wherein the company was granted license to integrate Fortnite into its NERF and MONOPOLY products. Now, with the growing partnership, Hasbro is excited to bring new products as well as in-game experiences to Fortnite fans of all ages, first with the recent in-game debut of the G.I. JOE character, Snake Eyes…. . . . read more

Wildbrain Launches Deal For ‘Assassin’s Creed’ Parkour Courses In Saudi Arabia

A deal brokered by WildBrain CPLG on behalf of Ubisoft will allow Assassin’s Creed fans to release their inner Ninja with a blockbuster experiential attraction in Saudi Arabia. Wildbrain, a leading entertainment, sport and brand licensing agency, has secured a deal with Osool Entertainment to develop location-based entertainment (LBE) attractions for the blockbuster video game franchise, Assassin’s Creed. The agreement will see Osool Entertainment create three brand new Assassin’s Creed indoor attractions in Saudi Arabia, targeting fans aged 8-40 years. Scheduled to open in Spring 2021, the Assassin’s Creed attractions will be situated within Osool Entertainment’s indoor Fizz Adventure parks and consist of a branded parkour course including a rope and ninja course. The immersive experience will bring to life themes and elements from the video game franchise’s first installment, giving guests… . . . read more

EA Expands Mobile Game With Glu Acquisition

Electronic Arts is making a huge move in the video gaming space as it has entered into a definitive agreement to acquire mobile game developer GluMobile Inc. GluMobile is a leading global developer and publisher of mobile games including Design Home, Covet Fashion, and MLB Tap Sports Baseball. Under the terms of the agreement, EA will acquire Glu for $2.1 billion in enterprise value. Glu stockholders will receive $12.50 in cash for each share of Glu stock, representing a 36% premium to Glu’s closing share price on February 5, 2021. Upon closing, the acquisition will be immediately accretive to Electronic Arts’ total net bookings, and is expected to grow underlying profitability beginning in its first year. EA officials say the acquisition will immediately add significant scale to Electronic Arts’ mobile games business…. . . . read more


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