By Gary Symons TLL Editor in Chief China has upped the ante in its onslaught against video gaming, reportedly suspending the licensing of new video games. The move follows other recent policy changes in China,… . . . read more
Character Licensing: Moniker Partners With Peanuts For eSports Apparel
November 8, 2021
Gaming apparel specialist The Moniker Group announced this week it has launched a new collaboration with Peanuts Worldwide. The multi-year licensing agreement entails the release of multiple capsule collections via Moniker’s esports brands, H4X and ESX360…. . . . read more
Video Game Licensing: Funrise and Psyonix Partner On Rocket League Replica Cars
November 1, 2021
The toymaker Funrise has partnered with video game developer Psyonix to bring its popular Rocket League cars into the real world as remote control vehicles. In a deal brokered by IMG, Funrise is creating a… . . . read more
Entertainment Licensing: ZAG Signs Deal For First Console Game Based On Miraculous
October 25, 2021
On the heels of the highly successful debut of its first game for Roblox, ZAG Games, a division of the award-winning global independent animation studio ZAG, has signed with U.S. game publisher GameMill Entertainment and… . . . read more
Video Game Licensing: Sony Pictures Consumer Products Adds Playstation Brand To Portfolio
October 20, 2021
Move Comes Ahead of “Uncharted” and “The Last of Us” Entertainment Launches Sony Pictures Consumer Products (SPCP) announced Oct. 20 the company will work with Sony Interactive Entertainment (SIE) to represent merchandise licensing in North… . . . read more
Konami Hops Into Game Shows With Frogger Deal
September 30, 2021
The gaming company Konami is taking the fun to the small screen, with a new game show based on its popular hit video game Frogger. The Peacock Original series Frogger is premiered Sunday, Oct. 3… . . . read more
Lotus Races Into New Licensing Deal With Global Trademark
September 28, 2021
Leading full-service brand and licensing agency Global Trademark Licensing (GTL) has secured an expanded representation deal for Lotus Cars, with the automotive company’s recently unveiled mid-engined premium sports car model, the Emira, now added to… . . . read more
MGM Partners With Outright On Addams Family Video Game
September 24, 2021
Just in time for Halloween, MGM and its gaming partners Outright Games and PHL Collective have launched the first console game for the CGI version of The Addams Family. Outright Games is a global video… . . . read more
Kristen Gray Promoted to Lead Konami Cross Media
September 10, 2021
Konami Digital Entertainment has appointed Kristen Gray to run its New York-based Konami Cross Media division. Gray, who previously worked for Konami as General Manager and Senior VP of Operations, will succeed Yuta Kose, who… . . . read more
Magic: The Gathering Crossovers With Fortnite and Street Fighter
August 31, 2021
Saying “Magic is the core of our business,” Hasbro’s Wizards of the Coast division has announced major crossover deals between its Magic: The Gathering Products with video games Fortnite and Street Fighter. WotC says those… . . . read more