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Who’s News: Mike DeLaet To Lead Mattel’s Future in Gaming, Metaverse

By Gary Symons TLL Editor in Chief US toy giant Mattel has recruited gaming industry veteran Mike DeLaet to guide its future in digital gaming and Web3 licensing. The former SVP of mobile game developer… . . . read more

Squishmallows Unveils Pokemon Plush at San Diego Comic-Con

Jazwares officially said, “Pikachu! I choose you!” this week, as the innovative toyco unveiled its new Squishmallows x Pokèmon collection at San Diego Comic-Con. The plush collection is a collaboration with The Pokémon Company International,… . . . read more

Spin Master Lands Master Toy Agreement with Sony Interactive

By Gary Symons TLL Editor in Chief Canadian-based Spin Master has just landed a massive deal with Sony Interactive, making it the master toy maker for all PlayStation and SIE video games. Spin Master will… . . . read more

Character Licensing: Pokemon Getting a Poetic Apparel Collection

By Allison Watkinson TLL Reporter The specialist apparel licensee, Poetic Brands, has partnered with ASOS to design and manufacture a Pokemon-themed apparel collection. The collection features t-shirts, dresses, hoodies, knitwear, shorts, a denim jacket, denim… . . . read more

Metaverse Licensing: Forever 21-Barbie Twin With Your Avatar Trending on Tik Tok

By Gary Symons TLL Editor in Chief Barbie and Forever 21 fans are trending on Tik Tok by posting videos of themselves with their avatars on Roblox, as part of the Forever 21 Shop City… . . . read more

Army of Darkness Invades Evil Dead: The Game

By Allison Watkinson TLL Reporter Saber Interactive, Boss Team Games, and Metro Goldwyn Mayer have released the Army of Darkness update for Evil Dead: The Game. This major content update introduces a new map featuring… . . . read more

Game Licensing: James Bond’s Aston Martin to Race in Rocket League

By Allison Watkinson TLL Reporter The video game developer Psyonix has partnered with Metro Goldwyn Mayer and Aston Martin for the 60th anniversary of James Bond: 007. The collaboration between the three companies centers around… . . . read more

Video Games: An Interview with Layer Licensing CEO Rachit Moti

By Gary Symons TLL Editor in Chief Video gaming is the second largest form of media entertainment in the world, and the fastest growing. Despite those facts, the sector still lags behind in more traditional… . . . read more

Feature Report: Samsung Breaks Open New Licensing Category With Gaming Hub

By Gary Symons TLL Editor in Chief The Korean tech giant Samsung has just released a new Smart TV technology that opens the door for a new type of licensing. Samsung Electronics announced its released… . . . read more

LEGO Offers A Mightier Mighty Bowser in Latest Adult Kit

By Allison Watkinson TLL Reporter The LEGO Group has announced Bowser as the latest addition to the licensed LEGO Super Mario Adult product line. The newly released product is the Mighty Bowser building kit which… . . . read more


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