The Licensing Letter

Interactive/Online

Kura Sushi Restaurants Offer Tetris-Inspired Take-Out Boxes

By Gary Symons TLL Editor in Chief The Japanese restaurant chain Kura Sushi has released a clever and hilarious line of sushi boxes based on the instantly recognizable shapes from Tetris. It's another example of Tetris smartly using the shapes from the hit video game - called Tetriminos - in ways that resonate with its many fans. For example, TLL previously covered the … [Read more...] about Kura Sushi Restaurants Offer Tetris-Inspired Take-Out Boxes

Electronic Arts and Marvel Sign Landmark Video Game Deal

By Allison Watkinson TLL Reporter Electronic Arts is collaborating with Marvel on a long-term licensing deal to develop character-driven video games for consoles and PC. Each of the games will feature an original story set in the Marvel universe. The first title in development is a single player, action-adventure game based on the Iron Man character. “We have been … [Read more...] about Electronic Arts and Marvel Sign Landmark Video Game Deal

Epic Games Forms Partnership to Release Epic Skateboards

By Allison Watkinson TLL Reporter Sakar International and Epic Games have formed a licensing partnership for a line of skateboards and helmets based on Fortnite. The licensing agreement between Sakar and Epic Games was brokered by the licensing division of the global entertainment company, IMG. Fortnite is an online video game that features three different game modes … [Read more...] about Epic Games Forms Partnership to Release Epic Skateboards

ITV’s The Voice Enters Metaverse With Help From VBG

By Gary Symons TLL Editor in Chief ITV Studios has granted exclusive rights in the metaverse for its hit show The Voice to the Virtual Brand Group.  The Voice is currently the world's number one talent show, and has radically changed the way stars are created by masking the competitors' appearance. The show's creators have now decided it's time to take The Voice … [Read more...] about ITV’s The Voice Enters Metaverse With Help From VBG

Ubisoft Extends Partnership With Fabacus As Part Of Assassin’s Creed 15th Anniversary

By Allison WatkinsonTLL Reporter Following a partnership for the Assassin’s Creed Valhalla brand earlier this year, Ubisoft and Fabacus are joining forces for Assassin’s Creed's 15th anniversary. The agreement between the two companies was brokered by the licensing division of the global entertainment company, IMG. Fabacus is a global software developer that is known … [Read more...] about Ubisoft Extends Partnership With Fabacus As Part Of Assassin’s Creed 15th Anniversary

Who Ya Gonna Call For Halloween Licenses? Ghostbusters!

Sony Pictures Consumer Products is inviting Ghostbuster fans to suit up for Halloween with an expansive new suite of licensed goods and content. The list of licensees includes IllFonic, Hasbro, Disguise, Insight Editions and more. The list of licensed products and experiences includes interactive gaming, apparel, accessories, toys, collectibles, and costumes – taking the … [Read more...] about Who Ya Gonna Call For Halloween Licenses? Ghostbusters!

Game Studio Takes Over Coffee Shop for Persona 5 Royal Launch

Gamers can enjoy some performance enhancing caffeine during the launch of Persona 5 Royal, thanks to an unusual partnership. Game studio Atlus and Matte Black Coffee are welcoming all Phantom Thieves, fans of Persona and coffee enthusiasts alike to a month-long store takeover of the LA-based cafe. The collaboration is being held to celebrate the launch of Persona 5 Royal, … [Read more...] about Game Studio Takes Over Coffee Shop for Persona 5 Royal Launch

EA and the NHL Partner with the IIHF Women’s League for EA Sports NHL 23

By Allison WatkinsonTLL Reporter Electronic Arts and the NHL have released a new entry to the EA Sports NHL franchise featuring players from the IIHF Women's League. For the first time in the video game franchise's history, IIHF World Women's Championship members, such as Team Canada’s Sarah Nurse, can be included in the same Hockey Ultimate Team as male players. The IIHF … [Read more...] about EA and the NHL Partner with the IIHF Women’s League for EA Sports NHL 23

Renegade in Talks for Games Deal With Hasbro

Renegade Game Studios says it is in talks to become the new home of some classic Hasbro games. Renegade announced negotiations are ongoing to expand their licensing relationship with Hasbro, a global branded entertainment company, to include best-selling games Axis & Allies, Diplomacy, Squad Leader, and Robo Rally. The studio is already a key licensee for Hasbro. Renegade … [Read more...] about Renegade in Talks for Games Deal With Hasbro