The Licensing Letter

Europe

Bioworld’s Heroes & Villains Brand Reveals Star Wars Celebration Apparel

By Allison WatkinsonTLL ReporterBioworld's Heroes & Villains brand is bringing its licensed lifestyle products to the 2023 Star Wars Celebration Europe event. Heroes & Villains is a lifestyle brand that specializes in officially licensed apparel and accessories for well-known entertainment franchises. The brands' appearance at this year's European Star Wars Celebration … [Read more...] about Bioworld’s Heroes & Villains Brand Reveals Star Wars Celebration Apparel

Absolut Vodka Partners With Heinz To Launch New Limited-Edition Pasta Sauce

By Allison WatkinsonTLL ReporterAbsolut Vodka has secured a licensing partnership with Heinz to release a limited-edition Pasta alla Vodka tomato sauce. “It’s only natural that we’d partner with Heinz on this ultimate collaboration between two iconic brands, with two iconic bottles," said Pernod Ricard UK's Leanne Banks. "As the UK’s no.1 premium vodka, Absolut was Born to Mix, … [Read more...] about Absolut Vodka Partners With Heinz To Launch New Limited-Edition Pasta Sauce

EA Sports Delivers Anti-Racism Message in FIFA 23

By Allison Watkinson TLL Reporter The video gaming giant EA SPORTS is taking a stand against racism with messaging on team uniforms and in-game stadiums. EA announced it has launched a line-up of in-game kits with several league partners featuring messages about eliminating racism and discrimination in football. The anti-racism kits will be available to FIFA 23 … [Read more...] about EA Sports Delivers Anti-Racism Message in FIFA 23

Licensing Agencies: Reemsborko Appointed To Rep Poppy Playtime

By Allison Watkinson TLL Reporter Mob Entertainment has appointed Reemsborko as its licensing agent for Poppy Playtime consumer products in Europe and Australasia. Poppy Playtime is an episodic horror video game created by the indie developer Mob Entertainment. The game features malicious toys created by a fictional company called Playtime Co. The game requires players … [Read more...] about Licensing Agencies: Reemsborko Appointed To Rep Poppy Playtime

Land Rover Poses The Toughest LEGO Challenge of All Time

By Allison Watkinson TLL Reporter LEGO has partnered with Land Rover to release a licensed LEGO Icons set based on the Classic Land Rover Defender 90. The new LEGO Icons Land Rover set includes over 2,000 LEGO pieces and is based on the classic design of the Land Rover Defender from 1983 to 2016. The set features numerous accessories for off-road adventure-themed … [Read more...] about Land Rover Poses The Toughest LEGO Challenge of All Time

Bluey Attracts Several New Licensing Deals For BBC Kids

By Allison Watkinson TLL Reporter BBC Studios Kids & Family has revealed several new licensing deals and partnership renewals for Bluey-themed consumer products in North America. Bluey is an animated kids series that follows the adventures of a six-year-old Blue Heeler puppy who lives with her Dad, Mum and younger sister, Bingo. The series is written by Joe Brumm … [Read more...] about Bluey Attracts Several New Licensing Deals For BBC Kids

Sesame Street Expands Efforts to Support Ukrainian Children Through New Broadcast

By Allison Watkinson TLL ReporterSesame Workshop has partnered with 1+1 Media Group and its broadcaster PLUSPLUS to bring new Sesame Street content to Ukrainian children.The new animated video segments are designed to teach math, science, social-emotional skills, and health and safety lessons to young children.“As we mark one year since this crisis began in Ukraine, early … [Read more...] about Sesame Street Expands Efforts to Support Ukrainian Children Through New Broadcast

Wildbrain’s Teletubbies Hitting the Runway in Christian Cowan Designs

By Allison Watkinson TLL Reporter WildBrain has teamed up with designer Christian Cowan for a licensed Teletubbies fashion collaboration. The Teletubbies brand is owned by the global family entertainment company, WildBrain. The deal with Christian Cowan was brokered by WildBrain's licensing division and Cowan's licensing agent H&S. The limited-edition collection … [Read more...] about Wildbrain’s Teletubbies Hitting the Runway in Christian Cowan Designs

NFT Licensing: Advisory Bored Signs On New Sub-Agents

By Allison Watkinson TLL Reporter The Advisory Bored's exclusive global agent Blonde Sheep has signed several new sub-agents in Germany and the MENA region for licensing of NFT imagery. Blonde Sheep Licensing is an international licensing consultancy and agency that works with brands and manufacturers to increase their revenue through strategic partnerships. The new … [Read more...] about NFT Licensing: Advisory Bored Signs On New Sub-Agents

New Licensees for YouTube Original Series Super Sema

By Allison Watkinson TLL Reporter The Point.1888 has secured new licensing partnerships for Kukua's Super Sema childrens' series to coincide with the release of its third season. Kukua is aiming to expand the Super Sema franchise to include consumer products, books, and interactive digital experiences that focus on science, technology, engineering, art and math. The … [Read more...] about New Licensees for YouTube Original Series Super Sema