The Licensing Letter

Europe

Sony Partners With Canada’s Crave, Paramount+ Expands in Europe

By Gary Symons TLL Editor in Chief There were two major offensives in the global streaming wars, as both Sony Pictures and Paramount+ moved to secure international audiences. Sony Pictures and Canadian streamer Crave announced a long-term and exclusive Pay-One window licensing agreement for theatrical feature films. The deal gives Crave first pay window rights to new and … [Read more...] about Sony Partners With Canada’s Crave, Paramount+ Expands in Europe

Ukraine’s Brave Bunnies Defy Russian Invaders, With Help From WildBrain

By Gary Symons TLL Editor in Chief The people of Ukraine have been redefining the definition of courage and perseverance under the most extreme adversity. Now, the aptly named pre-school series Brave Bunnies is going back into production with the help of Wildbrain. The global kids and family entertainment company has partnered with Ukrainian kids’ producer Glowberry … [Read more...] about Ukraine’s Brave Bunnies Defy Russian Invaders, With Help From WildBrain

Apparel Brand Macron To Release Apparel Line for World Rugby

By Allison Watkinson TLL Reporter In a partnership facilitated by IMG, the apparel brand Macron is releasing the World Rugby 2023 tournament’s officially licensed merchandise line. IMG represented World Rugby as its Global Master Licensee for the deal with the Macron sportswear brand. IMG is a subsidiary of Endeavor that specializes in sports, licensing, fashion, events … [Read more...] about Apparel Brand Macron To Release Apparel Line for World Rugby

Who’s News: Spielwarenmesse eG Appoints Carol Rapp as Joint Director of Friedhelm Merz Verlag

By Allison WatkinsonTLL ReporterSpielwarenmesse eG has appointed Carol Rapp as its new joint director for the company's subsidiary, Friedhelm Merz Verlag.Friedhelm Merz Verlag is a German gaming event company that was acquired as a subsidiary by Spielwarenmesse eG in early 2022. Rapp will assume joint responsibility of Friedhelm Merz Verlag with the two existing directors, … [Read more...] about Who’s News: Spielwarenmesse eG Appoints Carol Rapp as Joint Director of Friedhelm Merz Verlag

Licensing Deals: BLA! Appointed to Rep VIZ Media in Europe

By Allison Watkinson TLL Reporter Anime publisher VIZ Media has appointed Boutique Licensing Agency (BLA!) as its brand licensing and management representative in Europe. VIZ Media is a US-based entertainment company that focuses on manga publishing and anime distribution. The company currently serves multiple industries including publishing, animation, film, gaming and … [Read more...] about Licensing Deals: BLA! Appointed to Rep VIZ Media in Europe

Hasbro’s NERF Brand Opening Experiential Entertainment Centres in the UK

By Allison Watkinson TLL Reporter Rocafella Leisure has entered a licensing agreement with Hasbro for a NERF Action Xperience entertainment centre in the UK. The NERF toy brand is best-known for a line of blasters that shoot foam-based projectiles. The brand is currently owned by the multinational entertainment conglomerate, Hasbro, Inc. The NERF-based family … [Read more...] about Hasbro’s NERF Brand Opening Experiential Entertainment Centres in the UK

Arsenal x TfL Collab a Football Match Made in Heaven

By Allison Watkinson TLL Reporter TSBA Group has brokered a deal between Arsenal Football Club and Transport for London for a licensed apparel and accessories collection. The licensed product range celebrates Arsenal station, the London Underground station named after the Arsenal Football Club, following its name change from Gillespie Road in 1932. “It is wonderful to … [Read more...] about Arsenal x TfL Collab a Football Match Made in Heaven

Transport for London Seeking New Licensing Agency

By Gary Symons TLL Editor in Chief The world famous Transport for London organization has issued a tender seeking bids for a brand licensing and development contract. The tender for the TfL contract was posted in late October on the UK government's Find Tender Service. It calls for a three-year contract with the option to extend for a further two years on a yearly … [Read more...] about Transport for London Seeking New Licensing Agency

Ferrero To Release Miraculous Kinder Surprise Eggs

By Allison Watkinson TLL Reporter ZAG has signed an agreement with Ferrero for a multi-territory, in-store promotion for its licensed property, Miraculous. Ferrero is a multinational manufacturer of chocolate and confectionary products based in Italy. The licensing agreement for the multi-territory, European promotion with Ferrero was brokered by DeAPlaneta Entertainment, … [Read more...] about Ferrero To Release Miraculous Kinder Surprise Eggs

Spielwarenmesse and Licensing International Partner on New Trade Show

By Gary Symons TLL Editor in Chief The biggest players in licensing trade shows have partnered to bring the industry a new event in Germany called BRANDmate. The German trade fair provider Spielwarenmesse is now partnering with Licensing International and the organizers of a new B2B networking event to create the new company BRANDmate GmbH. That company will launch a new … [Read more...] about Spielwarenmesse and Licensing International Partner on New Trade Show