By Kathryn Brand Editor, Products of Change The Products of Change team was out in full force at Expo, between holding the fort at our booth showcasing the UN’s 17 SDGs and how are members are activating them, to walking the show floor, attending meetings, and hosting panel sessions on the main stage and Networking Hub. With so many engaged attendees coming by the stand to … [Read more...] about Products of Change Highlighted Sustainability at Licensing Expo
Europe
James Bond Brand Owner Danjaq Says It’s ‘No Time to Die’ for the Super Spy’s Trademark
Dubai-Based Developer Claims James Bond Trademarks Have Expired Due to 'Lack of Use' Gary Symons TLL Editor in Chief The world's greatest fictional spy, James Bond, now faces another mortal threat, this time from an Austrian-born, Dubai-based billionaire. Joseph Kleindienst, who is currently building a $5 billion luxury resort complex in Dubai called 'The Heart of … [Read more...] about James Bond Brand Owner Danjaq Says It’s ‘No Time to Die’ for the Super Spy’s Trademark
Frida Kahlo Collection Celebrates Germany’s Women’s Football Team
TLL Staff A bold collection inspired by artist Frida Kahlo and Germany's national women's football team has been launched under the unifying slogan 'We are all Frida'. The collaboration celebrates the spirit of empowerment, individuality and resilience; qualities long associated with both Kahlo and the DFB Women’s team. This new collection blends the worlds of art and sport … [Read more...] about Frida Kahlo Collection Celebrates Germany’s Women’s Football Team
RHS and Sofas & Stuff Debut New Furniture Collection
By Allison Watkinson TLL Reporter The RHS and Sofas & Stuff have launched a new collection at the RHS Chelsea Flower Show that revisits previous collaborations from their ongoing partnership. Titled Roots of a Masterpiece, the new collection brings one completely new fabric offering and several existing designs to velvet fabric. The licensing collection was developed to … [Read more...] about RHS and Sofas & Stuff Debut New Furniture Collection
VW and Beanstalk Shift into High Gear with Video Game Deal
TLL Staff Buckle up, gamers: Volkswagen is steering into the fast lane of interactive entertainment with the help of Beanstalk, a leading brand licensing agency. The global agency has been named the automaker’s exclusive global licensing partner for video games. The collaboration intends to supercharge Volkswagen’s digital presence by expanding its lineup of new and classic … [Read more...] about VW and Beanstalk Shift into High Gear with Video Game Deal
Pope Leo Trading Card From Topps Smashes Sales Record
By Gary Symons TLL Editor in Chief First Cardinal Robert Prevost defied the odds to become the first American Pope; now Pope Leo XIV has smashed the sales record for trading cards, beating out basketball star LeBron James. According to Topps, the first US-born pope’s run of trading cards set an all-time record for any non-sports card under the brand. Pope Leo’s set of Topps … [Read more...] about Pope Leo Trading Card From Topps Smashes Sales Record
Beanstalk Appointed to Bring Cinnabon to the UK
By Allison Watkinson TLL Reporter Beanstalk has partnered with Cinnabon to expand the baked goods brand into new food categories within the UK. Founded in 1985, Cinnabon is a bakery company that serves fresh cinnamon rolls, baked goods and specialty drinks. Owned by GoTo Foods, the brand is currently available across more than 2,000 Cinnabon locations and retail stores … [Read more...] about Beanstalk Appointed to Bring Cinnabon to the UK
Three Products of Change Webinars You Don’t Want to Miss
Article Submitted by Products of Change Next week POC members are in for a treat as we have three fantastic webinars back to back on May 13, 14 and 15, offering something for everyone. First up we have the next webinar in our collaborative webinar series with Wastebuster. Wastebuster and Recycle to Read—in association with Products of Change—will host the sixth in a … [Read more...] about Three Products of Change Webinars You Don’t Want to Miss
Bush’s and Bluey Team Up to Launch Family-Friendly Baked Beans
By Gary Symons TLL Editor in Chief Bush’s Beans and BBC Studios have announced a new collaboration inspired by the popular animated children’s series Bluey, unveiling Bush’s Bluey Baked Beans. The new canned product is aimed at bringing playful family moments from the screen to the dinner table. Bush’s Bluey Baked Beans is directly inspired by scenes from Bluey episodes … [Read more...] about Bush’s and Bluey Team Up to Launch Family-Friendly Baked Beans
Monster Jam Crashes Into European Market with Beanstalk Licensing
By Allison Watkinson TLL Reporter Beanstalk and Feld Entertainment have established new licensing partnerships in Europe that will extend the Monster Jam brand into additional product categories. Secured by the Beanstalk agency, the new licensees include Cleversocks for socks, Themed for wall art, Orchard Crown for balloons and Brand Alliance for apparel and … [Read more...] about Monster Jam Crashes Into European Market with Beanstalk Licensing