TLL Staff The global online retailer SHEIN has unveiled its second brand partnership with The Smiley Company, featuring the iconic SmileyWorld brand. "This exciting collaboration unveils a vibrant home and accessories line designed to infuse everyday fashion with a dose of positivity and fun," Shein says. Founded in 1972 by the French journalist and newspaper columnist … [Read more...] about SmileyWorld Collection on Shein Brings Happiness to Your Home
Europe
Feature: The Company Teaching the World to Smile
CEO Nicolas Loufrani Explains the Smiley Company's Largest Ever Expansion Plan By Gary Symons TLL Editor in Chief Sure, the world may be going through a tough time, between a series of catastrophic wars, a recent pandemic, and looming threats to democracy, but Nicolas Loufrani says there’s still a lot to smile about. In fact, the CEO of The Smiley Company argues there’s … [Read more...] about Feature: The Company Teaching the World to Smile
Smart Move as Barbie Dumbs Down The Flip Phone
By Gary Symons TLL Editor in Chief If you're tired of 24/7 notifications and text messages, Barbie has the phone for you. Human Mobile Devices, Europe’s largest smartphone manufacturer, has partnered with with Mattel to create the Barbie Flip Phone. The new phone caters to Gen Z and Millennials, who have been seen to decrease their time on social media in recent … [Read more...] about Smart Move as Barbie Dumbs Down The Flip Phone
Anthem Publishing the Official Pinch of Nom Magazine
By Allison Watkinson TLL Reporter The Point.1888 has brokered a partnership between Anthem Publishing and the Pinch of Nom food brand for an official Pinch of Nom magazine. Pinch of Nom (PON) is a healthy eating and recipe brand that was launched in 2016 by Kate and Kay Allinson. The culinary brand focuses on providing its readers with healthy recipes, advice and support … [Read more...] about Anthem Publishing the Official Pinch of Nom Magazine
Swizzels Gets Crafty with RMS International
By Allison Watkinson TLL Reporter Swizzels has signed RMS International to design and develop a range of toys, stationery, art tools and crafting products for its portfolio of confectionary brands. Brokered by Blonde Sheep Licensing, the consumer products partnership extends across a wide selection of Swizzels brands including Love Hearts, Refreshers, Drumstick Lollies, Rainbow … [Read more...] about Swizzels Gets Crafty with RMS International
Heathside Trading Selected for Teletubbies and Strawberry Shortcake Collectables
By Allison Watkinson TLL Reporter Heathside Trading has signed an agreement with WildBrain CPLG to produce a range of toys and collectables for Teletubbies and Strawberry Shortcake. Heathside Trading is a UK-based company that specializes in the manufacturing and wholesale of pop culture-inspired consumer products. ‘’We are very focused on bringing some of the best heritage … [Read more...] about Heathside Trading Selected for Teletubbies and Strawberry Shortcake Collectables
Bulldog Launches a Licensing Program with Attitude
By Allison Watkinson TLL Reporter Bulldog Licensing has been appointed by Stream Publishing as the first-ever licensing agent for their LGBTQ+ media brand, Attitude magazine. "We have long believed that, as the world’s biggest LGBTQ+ media brand, Attitude has a lot to offer in the realms of licensing and branding with the help of the right partner. In Bulldog we have … [Read more...] about Bulldog Launches a Licensing Program with Attitude
Revolutionizing Brand Management with JPatton and Direct Licensing Hub
TLL FEATURE In today’s ever-evolving licensing landscape, the need for a strategic approach to product and channel segmentation, along with the need for increased speed to market, can often create chaos for brands and agencies that lack the proper tools to effectively manage their licensing ecosystem. Brand and licensing managers are constantly seeking new ways to leverage … [Read more...] about Revolutionizing Brand Management with JPatton and Direct Licensing Hub
Shop Emily in Paris Fashion With Google Lens Technology
By Gary Symons TLL Editor in Chief If you're an Emily in Paris fan, you can now see the fashion, scan the fashion, and wear the fashion. Netflix is leveraging Google's Lens technology to both promote season four of the hit show, but also to allow its fans to scan the Emily in Paris fashion, and find similar items to buy. The Shop with Google partnership launched on Aug. 15 … [Read more...] about Shop Emily in Paris Fashion With Google Lens Technology
Who’s News: Estée Lauder CEO Fabrizio Freda To Retire
By Gary Symons TLL Editor in Chief Estée Lauder president and CEO Fabrizio Freda has informed the company's board of directors that he will retire at the end of 2025. “Leading The Estée Lauder Companies for sixteen years, is and has been, a true honor and privilege," Freda said. "I am so proud of our company’s incredible accomplishments, and to have built the most … [Read more...] about Who’s News: Estée Lauder CEO Fabrizio Freda To Retire