By Gary Symons TLL Editor in Chief One would be hard pressed to find anyone in the modern world who doesn’t know and love Cirque du Soleil. That’s why it comes as a surprise that, until now, Cirque has never really had its own comprehensive licensing program, despite being one of the world’s most successful live entertainment companies. But that all changed this … [Read more...] about Cirque du Soleil: The Daring Young Licensor on the Flying Trapeze
Canada
Sesame Workshop Launches Program for Children With Autism
By Allison Watkinson TLL Reporter Sesame Workshop has released new educational resources for Autism Acceptance Month featuring licensed Sesame Street characters. The resources were created as part of the Sesame Street and Autism: See Amazing in All Children initiative which was founded in 2015 with the help of more than 250 organizations and experts within the autistic … [Read more...] about Sesame Workshop Launches Program for Children With Autism
Nelvana Studio Places Bet on A Horse Named Steve
By Allison Watkinson TLL Reporter Sixteen South has partnered with Nelvana studio to co-develop and co-produce a 2D-animated series based on A Horse Named Steve. A Horse Named Steve is a picture book series that is written and illustrated by Kelly Collier. The first book was released in 2017 by the children’s publishing company Kids Can Press. “As we celebrate our … [Read more...] about Nelvana Studio Places Bet on A Horse Named Steve
Sports Licensing: Fanatics Wins Contract to Supply Uniforms for the NHL
By Allison Watkinson TLL Reporter The NHL has announced a 10-year agreement that appoints its long-standing partner Fanatics as the League's official supplier of uniforms and jerseys. Under the terms of the new agreement, Fanatics will use its operational, design, and manufacturing expertise towards creating official NHL player uniforms. The new licensing agreement is … [Read more...] about Sports Licensing: Fanatics Wins Contract to Supply Uniforms for the NHL
Amazon Renews Licensing Deal With Riot Games For Exclusive Content
By Allison Watkinson TLL Reporter Amazon Prime Gaming and Riot Games have renewed their licensing promotion to give Amazon Prime members access to exclusive content for Riot’s gaming franchises. As part of the year-long collaboration, Prime Gaming will also continue its role as a global sponsor for Riot Games' esports titles. “Expanding the partnership with Prime … [Read more...] about Amazon Renews Licensing Deal With Riot Games For Exclusive Content
Sweet Deal: Victor Allen and Mars Team Up on Snickers & Twix Iced Coffees
By Gary Symons TLL Editor in Chief A deal between coffee brand Victor Allen and confectionery giant Mars will brighten every coffee lover's day with Twix and Snickers flavors. Brand Central, the licensing agency for Mars, brokered the deal with Trilliant, which is the parent company of top coffee brand Victor Allen. Trilliant Food and Nutrition was founded in 1979, and … [Read more...] about Sweet Deal: Victor Allen and Mars Team Up on Snickers & Twix Iced Coffees
Corus Launches New Merch Line Inspired by HGTV Star Bryan Baeumler
By Allison Watkinson TLL Reporter Corus Entertainment's Nelvana and Baeumler Productions have partnered to launch a licensed merchandise line called 43°N by Bryan Baeumler. Bryan Baeumler is a contractor, entrepreneur and host of HGTV Canada series, including Island of Bryan, Renovation Resort, House of Bryan, Leave it to Bryan, Bryan Inc. and Disaster DIY. "Through … [Read more...] about Corus Launches New Merch Line Inspired by HGTV Star Bryan Baeumler
Toy Association Reveals What’s Hot For 2023
By Allison Watkinson TLL Reporter The Toy Association has announced several toy industry trends for 2023 at The Play Date exclusive Q1 media event in New York City. The Play Date media event was held by The Toy Association in partnership with Adventure Media & Events. The Toy Association’s team of trend experts met with hundreds of global toy companies over the past … [Read more...] about Toy Association Reveals What’s Hot For 2023
Snoop Dogg Signs Deal For Internationally Licensed Cannabis Brand
By Gary Symons TLL Editor in Chief Photo of Snoop Dogg by Eva Rinaldi The weed-loving rapper Snoop Dogg has just signed a deal for branded cannabis product with the Canadian producer Atlas Global Brands. “Snoop Dogg is one of the most iconic figures in cannabis culture and it’s an honour to collaborate with him,” said Atlas Global CEO Bernie Yeung. “Consumers love … [Read more...] about Snoop Dogg Signs Deal For Internationally Licensed Cannabis Brand
Dino Ranch Secures Deals in Mobile and Console Gaming
By Allison Watkinson TLL Reporter Boat Rocker's animated preschool series Dino Ranch has secured new licensing deals with the global game developers Microids and Tap Tap Tales. Microids is a France-based video game developer and publisher that specializes in adventure, racing, retro, and branded video games for console systems. The first Dino Ranch console video game … [Read more...] about Dino Ranch Secures Deals in Mobile and Console Gaming