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Canada

The New Canadian Eatery Inspired by LEGO Bricks

July 5, 2023

By Gary Symons TLL Editor in Chief This isn't technically a licensing story, but a new pop-up restaurant in Vancouver, Canada certainly does demonstrate the power of brands. The new eatery Brick Burger will open for two days, serving up food that is created in the shape and color of familiar LEGO bricks. It is not a licensed LEGO collaboration, however, as the organizers … [Read more...] about The New Canadian Eatery Inspired by LEGO Bricks

Authentic Brands Receives Half-Billion Dollar Investment

June 29, 2023

By Gary Symons TLL Editor in Chief The global brand owner Authentic Brands Group announced it received a $500M investment from its current investor General Atlantic. The global growth equity firm has now invested roughly $2 billion in Authentic. General Atlantic first invested in Authentic Brands in 2017, and while it cashed out on its initial investment, the company … [Read more...] about Authentic Brands Receives Half-Billion Dollar Investment

Invisible Universe Seeks More Visibility Through Segal Licensing

June 26, 2023

Invisible Universe, an internet-first animation studio known for its popular social media-based animated franchises, has announced the appointment of Segal Licensing as its Licensing Agent for the U.S. and Canada. Often referred to as the "Pixar of the internet," Invisible Universe has gained a massive following and high demand for its animated properties, such as Qai Qai, … [Read more...] about Invisible Universe Seeks More Visibility Through Segal Licensing

Corus Entertainment’s Waterside Studios Begins Production on Geek Girl TV Series

June 15, 2023

By Allison WatkinsonTLL ReporterCorus Entertainment’s Waterside Studios has started production on a TV series based on the Geek Girl novel franchise by Holly Smales.Waterside Studios is a Corus-owned IP and production venture that specializes in scripted media content.“As Corus continues to build a content powerhouse, Geek Girl brings together Corus’ incredible collection of … [Read more...] about Corus Entertainment’s Waterside Studios Begins Production on Geek Girl TV Series

Wildbrain CPLG Stirs Up New Partnerships For Moose Toys’ Magic Mixies Franchise

June 12, 2023

By Allison WatkinsonTLL ReporterWildBrain CPLG has secured its first wave of licensees for Moose Toys’ Magic Mixies brand in the US and Canada. Following the success of the initial Magic Mixies toy range, Moose Toys developed a comprehensive content program which WildBrain CPLG has used to extend the brand's licensing portfolio.The Magic Mixies content program includes a Magic … [Read more...] about Wildbrain CPLG Stirs Up New Partnerships For Moose Toys’ Magic Mixies Franchise

Jazwares and Crunchyroll Partner on Anime Collectibles

June 7, 2023

By Allison Watkinson TLL Reporter Toymaker Jazwares is teaming up with the anime streamer Crunchyroll to develop a new anime collectibles portfolio. Jazwares is a global toy manufacturing company that creates products based on its portfolio of wholly-owned and licensed brands. Jazwares was acquired by the international holding company, Berkshire Hathaway, in 2022. The … [Read more...] about Jazwares and Crunchyroll Partner on Anime Collectibles

Keurig Kickstarting Rolling Stones Fans With New Coffee Maker Kit

June 7, 2023

By Allison Watkinson TLL Reporter Keurig and The Rolling Stones have secured a licensing partnership for a themed iced coffee kit inspired by the hit song Start Me Up. “The Rolling Stones is a household name and widely considered as one of the most definitive bands in history,” said Keurig Dr Pepper SVP, Becky Opdyke. “Whether you’re a routine iced coffee drinker, a … [Read more...] about Keurig Kickstarting Rolling Stones Fans With New Coffee Maker Kit

Jazwares Bringing Musical Happy Meals to McDonald’s

June 6, 2023

By Allison Watkinson TLL Reporter Jazwares has partnered with McDonald’s and UMG to bring the Squishmallows plush brand to Happy Meals around the world. “This Happy Meal campaign brings the worlds of McDonald’s, Squishmallows and music together to elevate the fan experience and evolve our iconic Happy Meal brand in culture," said McDonald’s director, Jennifer DelVecchio. … [Read more...] about Jazwares Bringing Musical Happy Meals to McDonald’s

BBC Unveils Dozens of Licensing Deals for Bluey

June 5, 2023

BBC Studios Kids & Family has signed 30 new licensing partners for Bluey in North America and Latin America, ahead of Licensing Expo 2023. Further building on its existing list of licensing partners are 15 new licensees in the US and Canada and 15 across Latin America. The products associated with these new licensees are set to debut later this year and in … [Read more...] about BBC Unveils Dozens of Licensing Deals for Bluey

The Famous Designer Dressing At-Risk Teens With Operation Prom

June 2, 2023

Justina McCaffrey and Operation Prom National Network Join Forces to Outfit At-Risk Teens for This Year's Prom The famous bridalwear designer Justina McCaffrey and Operation Prom National Network (OPNN) want licensing industry professionals to say “I DO” to doing something good at Licensing Expo this June. Justina McCaffrey, Canada’s most celebrated wedding dress … [Read more...] about The Famous Designer Dressing At-Risk Teens With Operation Prom

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