The Licensing Letter

Canada

Authentic Brands Receives Half-Billion Dollar Investment

By Gary Symons TLL Editor in Chief The global brand owner Authentic Brands Group announced it received a $500M investment from its current investor General Atlantic. The global growth equity firm has now invested roughly $2 billion in Authentic. General Atlantic first invested in Authentic Brands in 2017, and while it cashed out on its initial investment, the company … [Read more...] about Authentic Brands Receives Half-Billion Dollar Investment

Invisible Universe Seeks More Visibility Through Segal Licensing

Invisible Universe, an internet-first animation studio known for its popular social media-based animated franchises, has announced the appointment of Segal Licensing as its Licensing Agent for the U.S. and Canada. Often referred to as the "Pixar of the internet," Invisible Universe has gained a massive following and high demand for its animated properties, such as Qai Qai, … [Read more...] about Invisible Universe Seeks More Visibility Through Segal Licensing

Corus Entertainment’s Waterside Studios Begins Production on Geek Girl TV Series

By Allison WatkinsonTLL ReporterCorus Entertainment’s Waterside Studios has started production on a TV series based on the Geek Girl novel franchise by Holly Smales.Waterside Studios is a Corus-owned IP and production venture that specializes in scripted media content.“As Corus continues to build a content powerhouse, Geek Girl brings together Corus’ incredible collection of … [Read more...] about Corus Entertainment’s Waterside Studios Begins Production on Geek Girl TV Series

Wildbrain CPLG Stirs Up New Partnerships For Moose Toys’ Magic Mixies Franchise

By Allison WatkinsonTLL ReporterWildBrain CPLG has secured its first wave of licensees for Moose Toys’ Magic Mixies brand in the US and Canada. Following the success of the initial Magic Mixies toy range, Moose Toys developed a comprehensive content program which WildBrain CPLG has used to extend the brand's licensing portfolio.The Magic Mixies content program includes a Magic … [Read more...] about Wildbrain CPLG Stirs Up New Partnerships For Moose Toys’ Magic Mixies Franchise

Jazwares and Crunchyroll Partner on Anime Collectibles

By Allison Watkinson TLL Reporter Toymaker Jazwares is teaming up with the anime streamer Crunchyroll to develop a new anime collectibles portfolio. Jazwares is a global toy manufacturing company that creates products based on its portfolio of wholly-owned and licensed brands. Jazwares was acquired by the international holding company, Berkshire Hathaway, in 2022. The … [Read more...] about Jazwares and Crunchyroll Partner on Anime Collectibles

Keurig Kickstarting Rolling Stones Fans With New Coffee Maker Kit

By Allison Watkinson TLL Reporter Keurig and The Rolling Stones have secured a licensing partnership for a themed iced coffee kit inspired by the hit song Start Me Up. “The Rolling Stones is a household name and widely considered as one of the most definitive bands in history,” said Keurig Dr Pepper SVP, Becky Opdyke. “Whether you’re a routine iced coffee drinker, a … [Read more...] about Keurig Kickstarting Rolling Stones Fans With New Coffee Maker Kit

Jazwares Bringing Musical Happy Meals to McDonald’s

By Allison Watkinson TLL Reporter Jazwares has partnered with McDonald’s and UMG to bring the Squishmallows plush brand to Happy Meals around the world. “This Happy Meal campaign brings the worlds of McDonald’s, Squishmallows and music together to elevate the fan experience and evolve our iconic Happy Meal brand in culture," said McDonald’s director, Jennifer DelVecchio. … [Read more...] about Jazwares Bringing Musical Happy Meals to McDonald’s

The Famous Designer Dressing At-Risk Teens With Operation Prom

Justina McCaffrey and Operation Prom National Network Join Forces to Outfit At-Risk Teens for This Year's Prom The famous bridalwear designer Justina McCaffrey and Operation Prom National Network (OPNN) want licensing industry professionals to say “I DO” to doing something good at Licensing Expo this June. Justina McCaffrey, Canada’s most celebrated wedding dress … [Read more...] about The Famous Designer Dressing At-Risk Teens With Operation Prom

Wildbrain and SEGA Land Some Super Sonic Licensees

By Allison Watkinson TLL Reporter WildBrain CPLG and SEGA have secured multiple global licensing partnerships for the Netflix series Sonic Prime, from the Sonic the Hedgehog franchise. Co-produced by SEGA and WildBrain Ltd., Sonic Prime is a CG-animated series that premiered worldwide in December 2022. Sonic Prime was animated at WildBrain’s Vancouver studio, with … [Read more...] about Wildbrain and SEGA Land Some Super Sonic Licensees