The Licensing Letter

North America

Angel Reese and McDonald’s Launch Sporty Quarter-Pounder Partnership

By Allison Watkinson TLL Reporter Angel Reese and McDonald's have signed a partnership for a licensed meal collaboration inspired by the WNBA star. Beginning on February 10, participating McDonald's restaurants throughout the US will offer a limited-edition meal called the Angel Reese Special. The Angel Reese Special offers a saucy twist on McDonald's quarter pounder … [Read more...] about Angel Reese and McDonald’s Launch Sporty Quarter-Pounder Partnership

Breaking: Beanstalk Acquired by Investment Consortium to Drive Strategic Growth

By Gary Symons TLL Editor in Chief Beanstalk, one of the top 10 licensing agencies in the world, has been acquired by a consortium of institutional investors led by JPE Investments. JPE is essentially the family office of Jason Epstein, who has led the acquisition of Beanstalk, along with funds and affiliates of Beach Point Capital Management and the family offices of … [Read more...] about Breaking: Beanstalk Acquired by Investment Consortium to Drive Strategic Growth

Michael Peikoff’s Hilarious Look at Licensing and Business

By Gary Symons TLL Editor in Chief Licensing and entertainment veteran Michael Peikoss and Looney Tunes artist Fred Bode have just released a book that's sure to turn your own frustrations into laughter. Titled A Smart Man Wouldn’t Have Thought About That, the book is a short and punchy read based on the witty and occasionally acerbic musings of Peikoff's father … [Read more...] about Michael Peikoff’s Hilarious Look at Licensing and Business

Opinion: Grok 2 Shows We Need New Copyright Laws for AI and Social Media

By Gary Symons TLL Editor in Chief If you thought artificial intelligence posed a threat to your intellectual property before, you ain’t seen nothin’ yet. The AI model Grok, released by the Elon Musk-owned developer xAI, has already raised new concerns over copyright infringement since the Grok 2 update was released in August last year. Unlike other AI chatbots that … [Read more...] about Opinion: Grok 2 Shows We Need New Copyright Laws for AI and Social Media

Mini Melts USA and 7-Eleven Launch Slurpee-Inspired Ice Cream

By Allison Watkinson TLL Reporter Mini Melts USA and 7-Eleven are releasing an exclusive beaded ice cream flavor inspired by Blue Raz Slurpees. Launching in Summer 2025, the Mini Melts Slurpee Blue Raz treat will be available at participating 7-Eleven, Speedway and Stripes locations across the United States. The co-branded product will be featured at the 7-Eleven … [Read more...] about Mini Melts USA and 7-Eleven Launch Slurpee-Inspired Ice Cream

Joe Biden Signs On With Creative Artists Agency

By Gary Symons TLL Editor in Chief Photo Credit: Official White House Photo, by Erin Scott Former US President Joe Biden has signed with Creative Artists Agency for licensing, publishing, and paid appearances. “President Biden is one of America’s most respected and influential voices in national and global affairs,” said Richard Lovett, the co-chair of CAA. “His … [Read more...] about Joe Biden Signs On With Creative Artists Agency

Tapatío and Flock Foods Rule the Roost with Spicy Chicken Skins

By Allison Watkinson TLL Reporter Tapatío has launched a licensing partnership with Flock Foods for a hot new snack called Tapatío Spicy Chicken Skins. The licensed snack food is designed to combine the signature heat and flavor of Tapatío hot sauce with Flock Foods’ high-protein crunchy chicken skins. “We are honored to partner with such a legendary brand as … [Read more...] about Tapatío and Flock Foods Rule the Roost with Spicy Chicken Skins

Warner’s Claim to Superman Brand Hit With Legal Kryptonite

By Gary Symons TLL Editor in Chief The estate of Superman co-creator Joseph Shuster has filed a copyright lawsuit against Warner Bros. Discovery (WBD). The suit comes as Warner and DC Comics are filming a new Superman film as a the anchor to a major reboot of the DC Universe. But the Shuster estate has revealed what it believes is some legal kryptonite, claiming that the … [Read more...] about Warner’s Claim to Superman Brand Hit With Legal Kryptonite

Popeyes and Tequila Don Julio Kick Off New Culinary Collab

By Allison Watkinson TLL Reporter Popeyes and Tequila Don Julio are releasing a co-branded Championship Lineup menu to celebrate the upcoming Super Bowl in New Orleans. Available for a limited time, the collaborative menu offers two meal options and one beverage that combine Popeyes' Louisiana-style cuisine with the flavors of Tequila Don Julio Reposado. The headline … [Read more...] about Popeyes and Tequila Don Julio Kick Off New Culinary Collab