By Gary Symons TLL Editor in Chief Mellany Welsh, the former VP and head of Canadian kids’ studio Nelvana, has joined Boat Rocker as its senior VP of brand partnerships and content marketing. Welsh has been tapped to lead the rival Canadian studio's brand strategy, partnerships, licensing and content marketing initiatives across scripted, unscripted and kids and family … [Read more...] about Who’s News: Former Head of Nelvana to Lead Brand Partnerships at Boat Rocker
North America
Dearfoams Goes Beyond Slippers With New Line for Pets
By Gary Symons TLL Editor in Chief Dearfoams, the world’s leading slipper brand, has announced a partnership with Unique Petz, to introduce a new line of pet accessories, apparel, and beds. The collaboration marks the expansion of Dearfoams’ comfort-focused products beyond humans to include their four-legged companions. Launching in Fall 2025, the new collection will … [Read more...] about Dearfoams Goes Beyond Slippers With New Line for Pets
Pacsun Launches New Pac Artist Network Series with Brendan Monroe
By Allison Watkinson TLL Reporter Pacsun is launching the second installment of its Pac Artist Network Series in partnership with monochromatic mural artist, Brendan Monroe. Brendan Monroe is an abstract painter that creates black-and-white art pieces that are designed to capture motion through the use of curved, biomorphic lines and negative space. Based in Los … [Read more...] about Pacsun Launches New Pac Artist Network Series with Brendan Monroe
Lion Forge Acquires Rights to Multiple Top Kids’ Properties
By Gary Symons TLL Editor in Chief Lion Forge Entertainment will exclusively manage international sales rights for an impressive slate of children's animated projects. Lion Forge is an Emmy-winning US studio best known for its own productions, having produced the Oscar-winning Hair Love, and launching the highly anticipated series Iyanu. But Lion Forge is also a … [Read more...] about Lion Forge Acquires Rights to Multiple Top Kids’ Properties
Bloomingdale’s and Flamingo Estate Debut Pop-Up Market
By Allison Watkinson TLL Reporter Bloomingdale's has announced a licensed pop-up market in partnership with the Flamingo Estate lifestyle brand. The licensed pop-up features a variety of items from the brand's collection of sustainably-crafted candles, pantry goods and bath & body products. Taking place in New York, the Carousel @ Bloomingdale's: Flamingo Estate … [Read more...] about Bloomingdale’s and Flamingo Estate Debut Pop-Up Market
NatureSweet and Barilla Launch Nutritious Meal Campaign
By Allison Watkinson TLL Reporter NatureSweet has partnered with Barilla to launch a co-branded meal campaign called A Burst of Energy & Flavor. Running from January to March of this year, the collaborative campaign will offer a variety of recipes that incorporate NatureSweet Cherubs tomatoes and Barilla Protein+ pasta. The recipes created for the licensed … [Read more...] about NatureSweet and Barilla Launch Nutritious Meal Campaign
Dunkin’ and Danone Introduce Licensed Creamers
By Allison Watkinson TLL Reporter Dunkin’ and Danone have launched a Cold Foam Creamers collection that includes two long-term flavors and one limited-edition seasonal variety. The co-branded Cold Foam Creamers are designed to offer consumers an at-home coffee topper inspired by flavors from Dunkin's café menu. Made using real cream and sugar, the licensed product … [Read more...] about Dunkin’ and Danone Introduce Licensed Creamers
CAA Brand Management to Represent Stumble Guys
By Gary Symons TLL Editor in Chief Leading licensing agency CAA Brand Management has been named the official licensing agency for Scopely’s multi-award-winning party battle royale game, Stumble Guys. The deal follows the global success of 'Stumble Guys' toys introduced in March 2024, with a second series just released, along with trading cards and stretchable … [Read more...] about CAA Brand Management to Represent Stumble Guys
Brandgenuity Lands ‘Finger Lickin’ Good’ Contract With KFC
By Gary Symons TLL Editor in Chief Brandgenuity says it will be "spicing things up with KFC," as they have been named the brand’s exclusive licensing agency in the US. The agency says this partnership sets the stage to expand KFC’s licensing program, turning the brand’s legendary heritage and brand assets into new, innovative products that will delight fans. KFC was a … [Read more...] about Brandgenuity Lands ‘Finger Lickin’ Good’ Contract With KFC
New Hot Wheels Formula 1 Collection Crosses the Finish Line at Nuremberg
By Gary Symons TLL Editor in Chief Mattel, Inc. will unveil new additions to its Hot Wheels Formula 1 collection at the upcoming Nuremberg International Toy Fair. The new line is being issued following the success Mattel and Formula 1 enjoyed with the first collection in 2024, and includes a range of collectible cars and race track sets, offering fans an opportunity … [Read more...] about New Hot Wheels Formula 1 Collection Crosses the Finish Line at Nuremberg