The Licensing Letter

North America

Nestlé Launches Beverage With Similar Effect to Ozempic

By Gary Symons TLL Editor in Chief Global food giant Nestlé is launching a new weight-loss beverage that helps suppress appetite, in a process similar to new GLP-1 drugs. The launch marks the beginning of a new and promising food and beverage category that's getting a major boost from weight-loss drugs like Ozempic, Wegovy and Zepbound. These types of drugs mimic a … [Read more...] about Nestlé Launches Beverage With Similar Effect to Ozempic

Dove and Crumbl Launch Sugary Skincare Collection

By Allison Watkinson TLL Reporter Dove has launched a licensing partnership with the Crumbl baking brand for a limited-edition bath and body collection inspired by Crumbl desserts. "The excitement of unboxing a Crumbl dessert isn't just about a sweet treat; it's about taking a break from the everyday hustle and savoring something special," said Crumbl co-founder, Sawyer … [Read more...] about Dove and Crumbl Launch Sugary Skincare Collection

Spencer’s Launches Sleep Token Merch for ‘Teeth of God’ Tour

TLL Staff Global Merchandising Services and Spencer's have released a limited-edition collection inspired by Sleep Token’s 2024 Teeth of God Tour. Starting January 2, 2025, fans can purchase exclusive apparel at select Spencer’s locations. Sleep Token, known for their atmospheric sound and enigmatic presence, blends alternative, metal, and ambient music to create … [Read more...] about Spencer’s Launches Sleep Token Merch for ‘Teeth of God’ Tour

Golden Concept and Blvck Paris Unveil Luxurious Apple Watch Case

TLL Staff Swedish luxury Apple Watch accessory leader Golden Concept and Parisian lifestyle brand Blvck Paris have launched their second joint venture: a meticulously designed Apple Watch case. The new launch follows the success of their first collaboration, said Julian O’hayon, Founder and CEO of Blvck Paris. "Our brands share a vision of bold, refined luxury," he … [Read more...] about Golden Concept and Blvck Paris Unveil Luxurious Apple Watch Case

Hasbro Partners with Marine Toys for Tots to Bring Holiday Joy to Children

TLL Staff Hasbro and Marine Toys for Tots are teaming up once again to bring holiday cheer to children in need. Together, they aim to support 11 million children this season and invite everyone to join their mission by donating at www.toysfortots.org/support-us. “At Hasbro, giving back to our local and global communities has been an integral part of our business since our … [Read more...] about Hasbro Partners with Marine Toys for Tots to Bring Holiday Joy to Children

Baileys and Dolci Frutta Release Chocolatey Treats

By Allison Watkinson TLL Reporter Baileys and Dulci Frutta are launching an Irish Cream-flavored addition to Dolci Frutta's line of chocolate melting wafer desserts. The licensed Baileys Irish Cream x Dulci Frutta melting wafers were designed to bring the flavor of Diageo's classic Baileys liqueur to Saco Food's existing collection of alcohol-free Dulci Frutta … [Read more...] about Baileys and Dolci Frutta Release Chocolatey Treats

Italy Named Partner Country for 2025 Fancy Food Shows

TLL Staff The Specialty Food Association (SFA) has announced an expanded year-long partnership with Italy, naming the European nation as the partner country for both the 49th Winter Fancy Food Show and the 69th Summer Fancy Food Show in 2025. The Winter Fancy Food Show is set to take place January 19–21, 2025, at the Las Vegas Convention Center, while the Summer Fancy Food … [Read more...] about Italy Named Partner Country for 2025 Fancy Food Shows

Who’s News: People of Play Welcomes Shannon Swindle as New Director

TLL Staff People of Play (POP), a division of The Toy Association, has named Shannon Swindle as its new Director. POP says Swindle brings deep experience and a passion for the toy and game industry to the role. Previously, Swindle served as Inventor Relations Manager for Games at Moose Toys. There, she successfully licensed 18 games over the past two years, including … [Read more...] about Who’s News: People of Play Welcomes Shannon Swindle as New Director

HBO and Max Decide Not to Renew Sesame Street Deal

By Gary Symons TLL Editor in Chief 'How to get to Sesame Street' is now an open question, as Max and HBO say they won't renew their deal for new episodes of the legendary kid's show. Sesame Street, now in its 55th season, has been on the air long enough that the kids who watched the original episodes are now tuning in with their grandchildren. The series was a trail-blazer … [Read more...] about HBO and Max Decide Not to Renew Sesame Street Deal