The Licensing Letter

North America

Tom Gates Names Larkshead Licensing as New Agency

By Gary Symons TLL Editor in Chief TG Entertainment Ltd. has named Larkshead Licensing as the new UK licensing agent for the beloved children’s book and TV brand, Tom Gates. The news of the appointment comes close on the heels of the announcement of a 45-date live stage tour launching in April. Larkshead Licensing, known for its representation of publishing and … [Read more...] about Tom Gates Names Larkshead Licensing as New Agency

Chicken of the Sea and McCormick Launch Flavorful Tuna Packages

By Allison Watkinson TLL Reporter Chicken of the Sea has partnered with Old Bay and McCormick to add two new varieties to its Wild Caught Light Tuna packets. The licensed Chicken of the Sea Light Tuna packets are designed to offer new flavor options for fans of the company's existing collection of on-the-go seafood products. The new additions to the Chicken of the … [Read more...] about Chicken of the Sea and McCormick Launch Flavorful Tuna Packages

Zenni Optical Joins Forces with Monster Jam as Official Eyewear Partner

TLL Staff Zenni Optical, the world’s leading online eyewear retailer, has announced a new partnership with Monster Jam, marking its first venture into motorsports. As the Official Eyewear Partner of Monster Jam, Zenni aims to bring affordable and stylish eyewear to fans of the action-packed motorsport, which hosts over 350 live events annually. Monster Jam is renowned … [Read more...] about Zenni Optical Joins Forces with Monster Jam as Official Eyewear Partner

Pottery Barn and Kravet Launch Exclusive Homewares Collection

By Allison Watkinson TLL Reporter Pottery Barn and Kravet have unveiled a collaborative homewares collection that blends the renowned textile designs from Kravet's archives with Pottery Barn's signature aesthetic. This marks the first time Kravet has shared its extensive textile archive—spanning over 2,000 years—with an outside design team, offering consumers access to … [Read more...] about Pottery Barn and Kravet Launch Exclusive Homewares Collection

Why the Sports Licensing and Tailgate Show is a Must in 2025

By Gary Symons TLL Editor in Chief You have less than two weeks left before the biggest trade show in sports licensing begins at the Las Vegas Convention Center, starting January 22. The Sports Licensing and Tailgate Show (SLATS or the Tailgate Show) has 100 new exhibitors this year, adding up to a staggering 375 brands represented at what has become the sector's … [Read more...] about Why the Sports Licensing and Tailgate Show is a Must in 2025

Getty Images and Shutterstock Announce $3.7 Billion Merger to Create Industry Giant

By Gary Symons TLL Editor in Chief Huge news in the world of image licensing, as Getty Images Holdings, Inc. and Shutterstock have agreed to a merger deal valued at approximately $3.7 billion. The combined entity, to be named Getty Images Holdings, Inc., will remain listed on the New York Stock Exchange under the ticker symbol “GETY.” The companies note this 'merger … [Read more...] about Getty Images and Shutterstock Announce $3.7 Billion Merger to Create Industry Giant

Prime Brands Partners with Sharper Image to Launch Innovative Tech Solutions

TLL Staff Prime Brands Group has announced an exclusive partnership with the Sharper Image brand. Prime Brands is a leader in brand licensing in the premium technology sector, while Sharper Image is a well-known developer of consumer technology products. The companies announced in the days leading up to the CES conference a new agreement that grants Prime Brands Group … [Read more...] about Prime Brands Partners with Sharper Image to Launch Innovative Tech Solutions

Lion Forge: The Studio Forging More Diverse Programming in Animation

By Gary Symons TLL Editor in Chief It’s probably fair to say that increased diversity in the entertainment industry has been driven primarily by activism by under-represented groups, particularly women, racial minorities and the LGBTQ+ community. But it’s also true that the industry is getting the message, and now understands that having diversity both in characters … [Read more...] about Lion Forge: The Studio Forging More Diverse Programming in Animation

Hasbro Making Big Changes to Monopoly for 90th Anniversary

By Gary Symons TLL Editor in Chief Monopoly is not only the best known board game in the world; it's also arguably the most licensed board game. Ironically, Hasbro's star attraction doesn't insist on a monopoly, as it has been licensed out more than 300 times! After nine decades, Monopoly has remained a beloved staple of game nights, and a staple of widely varied … [Read more...] about Hasbro Making Big Changes to Monopoly for 90th Anniversary