By Allison Watkinson TLL Reporter Nike has signed a multi-year extension to its global outfitting, merchandising, marketing and content agreement with the NBA and the WNBA. The renewal of the official licensing agreement follows eight years of service since the outfitting, merchandising, marketing and content partnership first began in 2015. Under the terms of the … [Read more...] about Nike Signs Historic 12-Year Partnership Extension with NBA, WNBA
North America
Parents Prioritizing Toys For the Holidays in 2024
By Gary Symons TLL Editor in Chief Parents are putting their kids' need for toys ahead of other budget items this holiday season. That's the finding of a large survey of 1,000 U.S. parents, conducted by Wakefield Research, on behalf of The Toy Association. The survey found that while families are generally keeping a tighter eye on their holiday budgets due to inflation, 69% … [Read more...] about Parents Prioritizing Toys For the Holidays in 2024
Entertainment & Licensing Company Victura Launches at MIPCOM
By Gary Symons TLL Editor in Chief Victura Media, a new entertainment franchise company, was just unveiled at MIPCOM 2024 in Cannes. Victura was founded by entertainment executive Thom Chapman (pictured) and executive producer Gráinne McNamara, and is based in the UK and Canada. The company announced at its launch that it has already secured a slate of IP, which … [Read more...] about Entertainment & Licensing Company Victura Launches at MIPCOM
Crayola Colors Their Licensing World With BrandComply
TLL Staff Crayola, the world's most famous coloring company, has signed up as the latest licensor to adopt Octane5's BrandComply licensing software. Octane5 is a global leader in the licensing software and security sector. The company produces the BrandComply Licensing Enterpirse Platform, as well as Verity Security Hang Tags & Labels, and the new Licensee Express … [Read more...] about Crayola Colors Their Licensing World With BrandComply
Bed Bath & Beyond Signs Second Strategic Partnership in a Week
By Gary Symons TLL Editor in Chief Kirkland's, Inc. has announced a major new strategic partnership with Beyond, Inc.'s Bed Bath & Beyond brand. The deal is aimed at rejuvenating the iconic retailer through a neighborhood store strategy, and includes a major financial investment from Beyond. This collaboration will see Kirkland's Home locations serve as the … [Read more...] about Bed Bath & Beyond Signs Second Strategic Partnership in a Week
Shaliquinn Designs Major Expansion for Dr. Seuss’ Minecraft Game
By Allison Watkinson TLL Reporter Dr. Seuss Enterprises and Shaliquinn’s Schematics have launched an official Dr Seuss DLC for the Minecraft video game. Created by Shaliquinn’s Schematics, the officially licensed Minecraft DLC features three distinct levels that include a variety of characters, settings and story inspiration from classic Dr Seuss properties like The … [Read more...] about Shaliquinn Designs Major Expansion for Dr. Seuss’ Minecraft Game
Hugo Launches The Nightmare Before Christmas Capsule Collection
By Allison Watkinson TLL Reporter The Hugo brand has launched a licensed fashion collection, inspired by Disney's classic stop-motion animated film, The Nightmare Before Christmas. The Nightmare Before Christmas x Hugo collection includes a range of sweatshirts, t-shirts, hoodies, pajamas, socks, a scarf, a tie, a beanie and sneakers that feature iconography inspired … [Read more...] about Hugo Launches The Nightmare Before Christmas Capsule Collection
Parker Valby Signs with New Balance to Promote Professional Track & Field
TLL Staff Former University of Florida track star Parker Valby has signed a sponsorship deal with New Balance, marking a significant step as she embarks on her professional career. The move sees Valby declining to renew her contract with Nike, which had previously made her the first collegiate female runner to sign an endorsement deal with the brand in 2023. Valby, who … [Read more...] about Parker Valby Signs with New Balance to Promote Professional Track & Field
Sesame Street Collection Not Just For Kids Anymore
By Allison Watkinson TLL Reporter Sesame Workshop is launching new licensed products and brand collaborations that are designed to cater to Sesame Street's growing demographic of adult fans. “As a multigenerational brand, one of our priority demographics are our adult fans and we’re thrilled to expand our range of innovative Sesame Street products with them top of mind,” … [Read more...] about Sesame Street Collection Not Just For Kids Anymore
NRF Predicts US Holiday Spending Close to $1 Trillion
By Gary Symons TLL Editor in Chief The National Retail Federation predicts holiday spending will grow by 2.5 to 3.5% in 2024, boosting U.S. spending to almost $1 trillion. The NRF says the increase will equate to spending of between $979.5 billion and $989 billion in total holiday spending in November and December, compared with $955.6 billion during the same time … [Read more...] about NRF Predicts US Holiday Spending Close to $1 Trillion