By Gary Symons TLL Editor in Chief Lion Forge Entertainment is on the hunt for licensing and retail partners at the 2025 Licensing Expo for its hit animated series Iyanu. The new series promises to be a hot prospect for licensing, as it’s already putting up good numbers, and attracting positive reviews. The highly anticipated series debuted April 5 on Cartoon Network … [Read more...] about Lion Forge’s Fresh New Hit Iyanu Debuts at Licensing Expo
North America
Master Chef Goes on the Road With a Sizzling New Live Tour
By Gary Symons TLL Editor in Chief Get ready to turn up the heat; MasterChef is hitting the road. TCG Entertainment and Banijay Rights have announced MasterChef All-Stars Live!, a sizzling new live stage show featuring beloved winners and standout contestants from the hit cooking competition. The culinary tour kicks off in Williamsport, PA on September 16, 2025, with stops … [Read more...] about Master Chef Goes on the Road With a Sizzling New Live Tour
Collars & Co. Releases Some ‘Fast Fashion’ with Arrow McLaren IndyCar Team
By Gary Symons TLL Editor in Chief Collars & Co. has announced a partnership with the Arrow McLaren IndyCar Team to launch a new performance dress shirt designed for fans of speed and style alike. The result of the stylish crossover between motorsports and menswear is the “Apex Performance Dress Shirt,” a fusion of fashion and function inspired by the fast-paced world of … [Read more...] about Collars & Co. Releases Some ‘Fast Fashion’ with Arrow McLaren IndyCar Team
Little Caesars and PepsiCo Announce Exclusive Mountain Dew Flavor
By Allison Watkinson TLL Reporter PepsiCo and Little Caesars have partnered to bring an exclusive Mountain Dew Mango Rush beverage to the pizza chain's restaurant locations. Designed to pair with Little Caesars pizza, the new licensed beverage pairs a strong mango taste with the Mountain Dew brand's distinct citrus flavor. Available for a limited time, Mountain Dew Mango … [Read more...] about Little Caesars and PepsiCo Announce Exclusive Mountain Dew Flavor
Minecraft Experience: Villager Rescue Set to Debut in Canada
By Allison Watkinson TLL Reporter Mojang Studios, Experience MOD and Supply + Demand are bringing Minecraft Experience: Villager Rescue to the Square One Shopping Centre in Mississauga. “Excitement for immersive, in-person experiences in the Mississauga community is strong and growing rapidly,” said Square One Shopping Centre director, Stephen Gascoine. “Building on … [Read more...] about Minecraft Experience: Villager Rescue Set to Debut in Canada
Analysis: Brands Are Losing Customers. Here’s How to Win Them Back.
By Gary Symons TLL Editor in Chief It's a tough time for brands who depend on their customers' steadfast loyalty to keep the revenue flowing. Two major trends have erupted over the past four years that are straining the relationship of trust and loyalty between brands and their followers. And both of those trends are coming to a head this year. One of them is a … [Read more...] about Analysis: Brands Are Losing Customers. Here’s How to Win Them Back.
Penguin Ventures Names WildBrain CPLG as Peter Rabbit’s North American Representative
By Allison Watkinson TLL Reporter Penguin Ventures has appointed WildBrain CPLG as The World of Peter Rabbit's North American licensing representative. Under the terms of the agreement, WildBrain CPLG will manage the rights to the literary franchise's licensing program across merchandise, promotions, digital media and live experiences. Launching ahead of two … [Read more...] about Penguin Ventures Names WildBrain CPLG as Peter Rabbit’s North American Representative
It’s ‘Smoothie Sailing’ for Jamba x Jel Sert Beverage Collaboration
By Gary Symons TLL Editor in Chief In a juicy move shaking up the beverage aisle, The Jel Sert Company has teamed up with smoothie giant Jamba to launch Jamba Singles To Go!, a new line of powdered drink sticks inspired by Jamba’s iconic smoothie flavors. This collaboration marks Jamba’s first foray into the fast-growing stick-pack drink category, delivering the brand’s … [Read more...] about It’s ‘Smoothie Sailing’ for Jamba x Jel Sert Beverage Collaboration
Elmo and Cookie Monster Kick Off Second Season of Bluey Book Reads
TLL Staff The Australian series Bluey is set to kick off with Sesame Street's Elmo and Cookie Monster reading "What Games Should We Play?", marking the first live-action read in the series. The popular audiobook series will also feature a star-studded cast of human readers as well. Other notable narrators include Helena Bonham Carter ("Queens"), Michael Sheen ("Road Trip"), … [Read more...] about Elmo and Cookie Monster Kick Off Second Season of Bluey Book Reads
The Brand Liaison Launches US Licensing Program for Cardio Bunny
By Allison Watkinson TLL Reporter Cardio Bunny is launching a new licensing program in the United States in partnership with The Brand Liaison agency. Launched in 2020, Cardio Bunny is a high-performance activewear brand that offers stylish apparel and accessories for the international retail market. The new Cardio Bunny licensing program plans to introduce American … [Read more...] about The Brand Liaison Launches US Licensing Program for Cardio Bunny