The Licensing Letter

North America

Aurora World and Hasbro Partner for Peppa Pig Plush

By Allison Watkinson TLL Reporter Aurora World has signed a licensing agreement with Hasbro to develop and manufacture a line of Peppa Pig plush in North America. First established in 1981, Aurora World is a global company that creates plush toys and gifts based on licensed character and entertainment brands. The company offers an extensive range of licensed plush … [Read more...] about Aurora World and Hasbro Partner for Peppa Pig Plush

Lion Forge’s Iyanu Brings a Global Opportunity to Toy Fair

By Gary Symons TLL Editor in Chief Once in a while we at TLL see a property that poses a great opportunity for licensees that we just have to point out. The BBC smash hit Bluey was a great example, as that program, which we featured heavily at successive Licensing Expos, has exploded to become one of the top children's shows in the world. A new show debuting on … [Read more...] about Lion Forge’s Iyanu Brings a Global Opportunity to Toy Fair

Ann Buckingham, Maria Ancieta-Risher Stomp Into Licensing Roles With OAK9

TLL Staff OAK9 Entertainment has announced its expansion into licensing, appointing seasoned executives Ann Buckingham and Maria Ancieta-Risher to lead the program. The move follows the company’s recent global distribution deal for its flagship animated franchise, Stomp! Stomp! Rhinos! Buckingham and Ancieta-Risher bring extensive experience in licensing and brand … [Read more...] about Ann Buckingham, Maria Ancieta-Risher Stomp Into Licensing Roles With OAK9

Amazon Acquires Creative Control of the James Bond Franchise

By Gary Symons TLL Editor in Chief James Bond may have a license to kill, but Amazon MGM Studios now has a license to film. Amazon MGM Studios issued a joint statement with Michael G. Wilson and Barbara Broccoli saying they have formed a new joint venture to house the James Bond intellectual property rights. Most importantly, under the terms of the new venture, Amazon MGM … [Read more...] about Amazon Acquires Creative Control of the James Bond Franchise

Mike’s Hot Honey and Blue Diamond Launch Spicy Almonds

By Allison Watkinson TLL Reporter Mike’s Hot Honey and Blue Diamond have launched a collaborative partnership for licensed Hot Honey Almonds. Brokered by Brandgenuity, the partnership offers a new snack option that blends the distinct flavors of Mike’s Hot Honey with Blue Diamond's high-quality roasted almonds. “Like Blue Diamond, Mike’s Hot Honey shares a love and … [Read more...] about Mike’s Hot Honey and Blue Diamond Launch Spicy Almonds

Wyncor and Hasbro Announce Licensing Deal for Dungeons & Dragons Miraball™ Surprise Toys

By Gary Symons TLL Editor in Chief The new and fast-growing toy company Wyncor will be producing a new line of Dungeons & Dragons-themed Miraball Surprise toys. Wyncor says it just signed a licensing agreement with Hasbro and its Wizards of the Coast division, which owns the Dungeons & Dragons brand. The new collection is set to launch in the second quarter of … [Read more...] about Wyncor and Hasbro Announce Licensing Deal for Dungeons & Dragons Miraball™ Surprise Toys

Ferrero Teams Up with DC and Funko for Chocolate Collab

By Allison Watkinson TLL Reporter Ferrero North America has partnered with Funko and Warner Bros. Discovery to bring licensed Funko Pop! x DC collectibles to its Kinder candy brands. Through the collaboration, the company has developed two licensed candy collections for its Kinder Joy and Kinder Chocolate labels. The deal was brokered through Warner Bros. Discovery … [Read more...] about Ferrero Teams Up with DC and Funko for Chocolate Collab

Licensing Works and Kewpie Bring the Love on Valentine’s Day

By Gary Symons TLL Editor in Chief Kewpie was conceived as a symbol of love and laughter, and the brand certainly lived up to that reputation this Valentine's Day. Licensing Works!, the exclusive agent for the Kewpie Corporation, brokered the launch of several new Kewpie products, timed for Valentine’s Day. Kewpie Corporation owns the global rights for the Kewpie … [Read more...] about Licensing Works and Kewpie Bring the Love on Valentine’s Day

Paris Hilton and Vitapod Launch Healthy Beverage Collection

By Allison Watkinson TLL Reporter Paris Hilton and her company 11:11 Media have launched a licensing partnership with Vitapod for an exclusive nutrient-infused beverage collection. "As someone who is always on the go and passionate about health, beauty and wellness, I am so excited to launch this partnership with Vitapod," said Paris Hilton. "They have created a truly … [Read more...] about Paris Hilton and Vitapod Launch Healthy Beverage Collection