By Allison Watkinson TLL Reporter Mojang Studios, Experience MOD and Supply + Demand are bringing Minecraft Experience: Villager Rescue to the Square One Shopping Centre in Mississauga. “Excitement for immersive, in-person experiences in the Mississauga community is strong and growing rapidly,” said Square One Shopping Centre director, Stephen Gascoine. “Building on … [Read more...] about Minecraft Experience: Villager Rescue Set to Debut in Canada
North America
Analysis: Brands Are Losing Customers. Here’s How to Win Them Back.
By Gary Symons TLL Editor in Chief It's a tough time for brands who depend on their customers' steadfast loyalty to keep the revenue flowing. Two major trends have erupted over the past four years that are straining the relationship of trust and loyalty between brands and their followers. And both of those trends are coming to a head this year. One of them is a … [Read more...] about Analysis: Brands Are Losing Customers. Here’s How to Win Them Back.
Penguin Ventures Names WildBrain CPLG as Peter Rabbit’s North American Representative
By Allison Watkinson TLL Reporter Penguin Ventures has appointed WildBrain CPLG as The World of Peter Rabbit's North American licensing representative. Under the terms of the agreement, WildBrain CPLG will manage the rights to the literary franchise's licensing program across merchandise, promotions, digital media and live experiences. Launching ahead of two … [Read more...] about Penguin Ventures Names WildBrain CPLG as Peter Rabbit’s North American Representative
It’s ‘Smoothie Sailing’ for Jamba x Jel Sert Beverage Collaboration
By Gary Symons TLL Editor in Chief In a juicy move shaking up the beverage aisle, The Jel Sert Company has teamed up with smoothie giant Jamba to launch Jamba Singles To Go!, a new line of powdered drink sticks inspired by Jamba’s iconic smoothie flavors. This collaboration marks Jamba’s first foray into the fast-growing stick-pack drink category, delivering the brand’s … [Read more...] about It’s ‘Smoothie Sailing’ for Jamba x Jel Sert Beverage Collaboration
Elmo and Cookie Monster Kick Off Second Season of Bluey Book Reads
TLL Staff The Australian series Bluey is set to kick off with Sesame Street's Elmo and Cookie Monster reading "What Games Should We Play?", marking the first live-action read in the series. The popular audiobook series will also feature a star-studded cast of human readers as well. Other notable narrators include Helena Bonham Carter ("Queens"), Michael Sheen ("Road Trip"), … [Read more...] about Elmo and Cookie Monster Kick Off Second Season of Bluey Book Reads
The Brand Liaison Launches US Licensing Program for Cardio Bunny
By Allison Watkinson TLL Reporter Cardio Bunny is launching a new licensing program in the United States in partnership with The Brand Liaison agency. Launched in 2020, Cardio Bunny is a high-performance activewear brand that offers stylish apparel and accessories for the international retail market. The new Cardio Bunny licensing program plans to introduce American … [Read more...] about The Brand Liaison Launches US Licensing Program for Cardio Bunny
Who’s News: RMS USA Appoints Two Executives to Senior Leadership Team
By Allison Watkinson TLL Reporter RMS USA has appointed Heather Wilson as its first chief brand officer and named John Tomulonis as its VP of licensing. With over two decades working in the toy industry, Heather Wilson brings a wealth of knowledge and experience in engaging consumer attention and expanding brands. In her new role at RMS USA, she will focus on expanding the … [Read more...] about Who’s News: RMS USA Appoints Two Executives to Senior Leadership Team
CAA Tapped to Expand Anheuser-Busch Global Licensing Program
TLL Staff CAA Brand Management has been named the global licensing agency for Anheuser-Busch, expanding its longtime relationship with the brewing giant. The announcement signals a renewed push to take Anheuser-Busch’s brand portfolio beyond the beer aisle, and into a frothy mix of consumer product categories around the world. As part of the agreement, CAA Brand Management … [Read more...] about CAA Tapped to Expand Anheuser-Busch Global Licensing Program
Entertainment Software Association Warns of Tariff Impact
By Gary Symons TLL Editor in Chief The postponement of the Nintendo Switch 2 is just one sign the video gaming industry will be hard hit by tariffs. That's according to the Entertainment Software Association, which says the roller coaster ride of tariffs and counter-tariffs will impact the entire industry. "We do expect these tariffs will have a real and detrimental impact … [Read more...] about Entertainment Software Association Warns of Tariff Impact
US Care Bears Fans Can Now ‘Unlock the Magic’
TLL Staff Maximum Entertainment has officially released Care Bears: Unlock the Magic in the United States on Nintendo Switch and PlayStation5. The physical Nintendo Switch editions are also launching today (Tuesday, April 8). A PlayStation 5 retail version is scheduled to release on May 6. Previously released in Europe across Nintendo Switch, PlayStation 5 (retail), and … [Read more...] about US Care Bears Fans Can Now ‘Unlock the Magic’