By Gary Symons TLL Editor in Chief Animation studio Toonz Media Group has engaged in an intriguing partnership with Driver Studios, that could change the way content creators engage with the audience. According to a statement from the two companies, the tech partnership could even shape how story lines develop, starting with a new 3D animated series called The … [Read more...] about Toonz and Driver Studios Partnership To Allow Audience Reaction to Drive Storylines
U.S.
Licensing Roundup: LeMans Fast Fashion, The Ultimate Drinking Game and More
Le Mans Revs Up Its Fashion With Anti Social Social Club Top racing brand Le Mans is adding some horsepower to its licensing, collaborating on a new fashion collection with Anti Social Social Club. ASSC is dropping its first co-branded collection with Le Mans, coinciding with the annual running of the legendary endurance automotive race in France. In a deal brokered by … [Read more...] about Licensing Roundup: LeMans Fast Fashion, The Ultimate Drinking Game and More
Rapper Don Toliver Launches Video Game Within Fortnite Metaverse
By Gary Symons TLL Editor in Chief The metaverse and gaming platform Fortnite has released a new video game called Hardstone from Hip Hop artist Don Toliver. Fortnite, from Epic Games, is among the top metaverse platforms in the world—sort of a Roblox for grownups—which has staged a wide variety of collaborations with musicians, including virtual concerts by major stars like … [Read more...] about Rapper Don Toliver Launches Video Game Within Fortnite Metaverse
Vigoss x Pan Oceanic Eyewear Looks Sharp, and Sees Sharp
Vigoss Announces Strategic Licensing Partnership with Pan Oceanic for Eyewear Collection By Allison Watkinson TLL Reporter The denim fashion brand Vigoss has signed a strategic licensing agreement with Pan Oceanic for branded eyewear. The multi-year agreement includes both optical eyewear and sunglasses, aiming to bring a new dimension to the Vigoss brand, the … [Read more...] about Vigoss x Pan Oceanic Eyewear Looks Sharp, and Sees Sharp
Who’s News: Moonbug MD Andy Yeatman Named CEO of Miraculous Corp USA
By Gary Symons TLL Editor in Chief Zag and Mediawan's new venture Miraculous Corp showed it is serious about success, naming former Moonbug managing director Andy Yeatman as its new CEO. The Paris-based entertainment companies launched Miraculous Corp in May as a joint venture to build on the global success of the animation franchise Miraculous: Tales of Ladybug & Cat … [Read more...] about Who’s News: Moonbug MD Andy Yeatman Named CEO of Miraculous Corp USA
Authentic Brands Agrees to Acquire Champion for $1.2 Billion
By Gary Symons TLL Editor in Chief Authentic Brands Group has signed a binding agreement to acquire the sportswear brand Champion Athleticwear. The deal will see ABG expanding its brand empire by purchasing Champion from HanesBrands. The move is a continuation of Authentic Brand's inexorable expansion of its sports, lifestyle, fashion, and entertainment … [Read more...] about Authentic Brands Agrees to Acquire Champion for $1.2 Billion
Panini America Steps Into the Ring with Professional Fighters League
By Allison WatkinsonTLL ReporterPanini America and the Professional Fighters League (PFL) have announced a multi-year licensing partnership for sports trading cards.Professional Fighters League is a global mixed-martial arts league that includes distinct features, including a sports-season format and a proprietary technology system called PFL SmartCage.PFL SmartCage is used by … [Read more...] about Panini America Steps Into the Ring with Professional Fighters League
Wet Seal Announces Major Shift From Traditional Retail
By Allison Watkinson TLL Reporter The Wet Seal fast-fashion company is shifting its business operations away from traditional retail stores to focus on wholesale brand licensing. To facilitate its transition into the licensing industry, the company has signed an agreement with Style Revolution that grants them the rights to manufacture and distribute Wet Seal branded … [Read more...] about Wet Seal Announces Major Shift From Traditional Retail
Hasbro and Kingsmen Xperience Team Up for Planet Playskool
By Allison Watkinson TLL Reporter Kingsmen Xperience, Hasbro and Brite Management are opening a new Planet Playskool family entertainment center at Westfield Garden State Plaza. Based on well-known brands from Hasbro's extensive IP portfolio, the Planet Playskool entertainment center will feature a diverse range of interactive play areas and immersive activity zones for … [Read more...] about Hasbro and Kingsmen Xperience Team Up for Planet Playskool
Red Cross Clicks With Tetris For Promotion of Blood Donations
By Allison Watkinson TLL Reporter The American Red Cross has been attracting thousands of new blood donors through a partnership with the mobile gaming brand Tetris. The partners are making blood donations fun, while celebrating the 40th anniversary of the groundbreaking game. Starting May 20 and ending June 9, blood donors can receive an exclusive Tetris x Red Cross … [Read more...] about Red Cross Clicks With Tetris For Promotion of Blood Donations