By Allison Watkinson TLL Reporter Hasbro has partnered with Secret Location to launch a licensed Lite-Brite: Worlds of Wonder show at the Illuminarium in Las Vegas. Lite-Brite is a creative toy brand from Hasbro that uses translucent multi-colored pegs, a light source, black paper and a peg board so that users can create light-based art designs. “For more than 50 years, … [Read more...] about Hasbro and Secret Location Dazzle with Lite-Brite Illuminarium Exhibit
U.S.
Must Read: McDonald’s Picks IMG To Grow Global Licensing
By Gary Symons TLL Editor in Chief The world's top restaurant chain, McDonald's, just assigned top licensing agency IMG to grow its global brand. IMG has announced a new, multi-year agreement, making it McDonald's exclusive licensing agency. IMG says it will be working closely with the McDonald's team to develop a wide range of licensed products and experiences … [Read more...] about Must Read: McDonald’s Picks IMG To Grow Global Licensing
All The Winners of the 2024 Licensing Excellence Awards
By Gary Symons TLL Editor in Chief Licensing Expo started off with a bang as the winners of the 2024 Licensing Excellence Awards were unveiled by Licensing International. The winners were selected from 197 finalists in 32 categories. More than 800 submissions were received, narrowed down by an expert global judging panel of 200 judges from 20 countries. The … [Read more...] about All The Winners of the 2024 Licensing Excellence Awards
Brand Liaison Hired by 4-Year-Old CEO to Rep Wynnie Bynnie
By Gary Symons TLL Editor in Chief No, that's not a typo in the headline. The Brand Liaison licensing agency as just hired by 4-year-old CEO Wynnie Chapman and her 'mom-preneur' Hailee to represent their hair care brand Wynnie Bynnie. The Brand Liaison is one of America's top licensing agencies, representing both licensors and licensees in the categories of Fashion, … [Read more...] about Brand Liaison Hired by 4-Year-Old CEO to Rep Wynnie Bynnie
Casey Collins to Head Global Licensed Consumer Products at Hasbro
By Gary Symons TLL Editor in Chief Toyco giant Hasbro has promoted Casey Collins to head its sprawling licensed consumer products program worldwide. Collins was named as the new President of Global Licensed Consumer Products and Partnership/Alliances. Hasbro says that in this new position Collins will be focused on managing Hasbro’s key, high-level strategic partnerships, … [Read more...] about Casey Collins to Head Global Licensed Consumer Products at Hasbro
LoCoco Licensing Has Oodles of Moodles to Share at Expo
By Gary Symons TLL Editor in Chief If you're having a rough time at Expo this year, maybe drop by the LoCoco Licensing booth where you can spend some time with Moodles. LoCoco is representing the innovative emotional plush and doll line Moodles, an award-winning toy that has been strongly endorsed by parents, educators and child therapists. The toy line was formerly … [Read more...] about LoCoco Licensing Has Oodles of Moodles to Share at Expo
Brand Central Gets a Slice of Licensing Heaven With Domino’s Deal
By Gary Symons TLL Editor in Chief Top global pizza brand Domino's has selected Brand Central LLC as its first ever exclusive licensing agency for the United States market. Brand Central is not only a TLL Top 5 global licensing agency, but is also one of the Big Three when it comes to food and beverage licensing. It will now partner with Domino's to extend the … [Read more...] about Brand Central Gets a Slice of Licensing Heaven With Domino’s Deal
Who’s News: Rockstar Licensing Exec Lisa Streff Joins Global Merchandising
By Gary Symons TLL Editor in Chief Global Merchandising Services just made a key appointment, hiring music licensing veteran Lisa Streff as SVP of Licensing and Brand Development for North America. Streff is considered a rockstar in the music licensing industry, having worked with many of the world's top acts. Streff was previously the SVP of Global Licensing and … [Read more...] about Who’s News: Rockstar Licensing Exec Lisa Streff Joins Global Merchandising
Brandgenuity to Represent Top Snack Brand Brownie Brittle
By Allison Watkinson TLL Reporter Licensing agency Brandgenuity has been selected as the exclusive licensing agency of record for Brownie Brittle, by Second Nature Brands, a national leader in snacks and treats. Brownie Brittle is America’s number one brownie snack brand, known for its rich, gourmet brownie taste with a crisp cookie crunch, perfect for on-the-go, … [Read more...] about Brandgenuity to Represent Top Snack Brand Brownie Brittle
Cronus Global and Kung Fu Tea Kicking It at Licensing Expo
By Gary Symons TLL Editor in Chief Cronus Global will be showcasing the bubble tea chain Kung Fu Tea for the first time ever at this year's Licensing Expo. Kung Fu Tea is known as the brand that puts a bit more punch into tea time. It's the largest bubble tea company in North America, with a large and dedicated following. This year visitors to Cronus Global’s booth … [Read more...] about Cronus Global and Kung Fu Tea Kicking It at Licensing Expo