By Allison WatkinsonTLL ReporterPringles and Crocs are launching a global licensing collaboration that includes limited-edition Pringles-inspired Crocs footwear, Jibbitz charms and a new Pringles flavor."Pringles' first footwear collaboration delivers on what both of our brands do best, bringing ingenuity to fashion and flavor," said Pringles marketing lead, Mauricio … [Read more...] about Crocs Offers the Pringles Snack Shoe You Never Knew You Needed
U.S.
Perry Ellis Launches First Licensed Collection with Quarterback Tua Tagovailoa
By Allison WatkinsonTLL ReporterPerry Ellis International has launched its first collection with Miami Dolphins quarterback Tua Tagovailoa to kick off their new multi-year licensing partnership."This partnership with Tua Tagovailoa and the Miami Dolphins marks an exciting new chapter for Perry Ellis," said Perry Ellis International CEO, Oscar Feldenkreis. "Tua embodies the … [Read more...] about Perry Ellis Launches First Licensed Collection with Quarterback Tua Tagovailoa
Paramount Global Announces Leadership Shakeup
Bob Bakish Stepping Down, Trio of Execs to Share CEO Role Photo: George Cheeks, Chris McCarthy and Brian Robbins will collectively replace Bakish in a new "Office of the CEO." Photo credit: Paramount Global. By Gary Symons TLL Editor in Chief Paramount Global is making major changes, as long-time CEO Bob Bakish is stepping down, to be replaced by a three-person Office … [Read more...] about Paramount Global Announces Leadership Shakeup
Who’s News: Former Head of MGM Consumer Products Launches Licensing Consultancy
By Gary Symons TLL Editor in Chief There's a new player in the brand and licensing game, headed by Robert Marick, former head of MGM Consumer Products. Marick has announced the formation of M²G, aka Marick Management Group, which will "focus on delivering outside-the-box product expansion strategies for global brands looking to scale their IP in unique and creative … [Read more...] about Who’s News: Former Head of MGM Consumer Products Launches Licensing Consultancy
Virtual Dining Concepts Expands IHOP Partnership
By Gary Symons TLL Editor in Chief IHOP is about a lot more than just pancakes these days, as the chain has expanded its collaboration with Virtual Dining Concepts. Virtual Dining Concepts (VDC) is the creator of virtual restaurant brands that expand the revenue of independent kitchens. The concept is sometimes know colloquially as 'ghost kitchens', but essentially … [Read more...] about Virtual Dining Concepts Expands IHOP Partnership
Marvel Studios and Gunnar Release Groot-Themed Gaming Glasses
By Gary Symons TLL Editor in Chief Marvel Studios and pioneering eyewear company Gunnar Optiks have just introduced officially-licensed Guardians of the Galaxy Groot Edition blue light blocking glasses. Gunnar says the Marvel Comic’s Groot Glasses are "perfect for unleashing your inner superhero and combating intergalactic threats, like the harmful effects of visible … [Read more...] about Marvel Studios and Gunnar Release Groot-Themed Gaming Glasses
Caitlin Clark to Sign Landmark Deal With Nike
By Gary Symons TLL Editor in Chief NCAA basketball star Caitlin Clark is on the verge of scoring another slam dunk for women's sports. The University of Iowa star and number one pick in the WNBA draft is reportedly about to sign a record-setting, $28 million contract with Nike. According to reporting by The Wall Street Journal and The Athletic, the deal will span eight … [Read more...] about Caitlin Clark to Sign Landmark Deal With Nike
Update: ‘S’ is for ‘Settlement’ on Sesame Street This Week
By Gary Symons TLL Editor in Chief Good news for Sesame Workshop, which staved off a potential strike by writers and achieved a tentative agreement with their union. There was a very real chance writers for Sesame Workshop could have hit the picket line as their contract ended on April 19. Instead, the company has reached a tentative agreement, and writers with the Writers … [Read more...] about Update: ‘S’ is for ‘Settlement’ on Sesame Street This Week
Brand Central Named Licensing Representative for Calypso Flavored Lemonade
By Allison Watkinson TLL Reporter Brand Central has been selected to represent the licensing rights to the Calypso beverage brand on behalf of the King Juice Company. Created in 1985, the Calypso beverage brand offers more than a dozen flavors of shelf-stable lemonade, limeade, and zero sugar drinks.Calypso has experienced rapid expansion over the last five years and is now … [Read more...] about Brand Central Named Licensing Representative for Calypso Flavored Lemonade
Bull Riding Legend Jonnie Jonckowski Launches Licensed Merchandise with PBR
By Allison WatkinsonTLL ReporterMontana professional bull rider Jonnie Jonckowski, is launching a new line of licensed merchandise with the Professional Bull Riders organization.The licensing partnership between Jonckowski and PBR will feature several seasonal merchandise collections that will each include a range of items such as jackets, crew necks, hoodies, t-shirts and a … [Read more...] about Bull Riding Legend Jonnie Jonckowski Launches Licensed Merchandise with PBR