By Gary Symons TLL Editor in Chief NCAA basketball star Caitlin Clark is on the verge of scoring another slam dunk for women's sports. The University of Iowa star and number one pick in the WNBA draft is reportedly about to sign a record-setting, $28 million contract with Nike. According to reporting by The Wall Street Journal and The Athletic, the deal will span eight … [Read more...] about Caitlin Clark to Sign Landmark Deal With Nike
U.S.
Update: ‘S’ is for ‘Settlement’ on Sesame Street This Week
By Gary Symons TLL Editor in Chief Good news for Sesame Workshop, which staved off a potential strike by writers and achieved a tentative agreement with their union. There was a very real chance writers for Sesame Workshop could have hit the picket line as their contract ended on April 19. Instead, the company has reached a tentative agreement, and writers with the Writers … [Read more...] about Update: ‘S’ is for ‘Settlement’ on Sesame Street This Week
Brand Central Named Licensing Representative for Calypso Flavored Lemonade
By Allison Watkinson TLL Reporter Brand Central has been selected to represent the licensing rights to the Calypso beverage brand on behalf of the King Juice Company. Created in 1985, the Calypso beverage brand offers more than a dozen flavors of shelf-stable lemonade, limeade, and zero sugar drinks. Calypso has experienced rapid expansion over the last five … [Read more...] about Brand Central Named Licensing Representative for Calypso Flavored Lemonade
Bull Riding Legend Jonnie Jonckowski Launches Licensed Merchandise with PBR
By Allison Watkinson TLL Reporter Montana professional bull rider Jonnie Jonckowski, is launching a new line of licensed merchandise with the Professional Bull Riders organization. The licensing partnership between Jonckowski and PBR will feature several seasonal merchandise collections that will each include a range of items such as jackets, crew necks, hoodies, … [Read more...] about Bull Riding Legend Jonnie Jonckowski Launches Licensed Merchandise with PBR
Toyco Wyncor Expands With ACD Distribution Partnership
By Gary Symons TLL Editor in Chief The spanking new toy company Wyncor just took a major step to increase its distribution and sales. Established just last year with a portfolio of innovative and imaginative toys, many of them newly patented, Wyncor has not signed an agreement with ACD Distribution. ACD is a leading distributor in the toy and game industry, and the … [Read more...] about Toyco Wyncor Expands With ACD Distribution Partnership
Licensing Expo Keynote Explores the Future of Gaming
By Allison Watkinson TLL Reporter Licensing Expo's keynote presentation for this year has been revealed as Brands at Play with a special focus on the global video game industry. The opening keynote panel, Video Games: Driving Billions to Play, explores the reasons behind gaming’s massive popularity, what gamers look for in a brand and how new and existing … [Read more...] about Licensing Expo Keynote Explores the Future of Gaming
WiT Foundation Launches Updated 2024 Scholarship Program
By Allison Watkinson TLL Reporter Women in Toys, Licensing & Entertainment has launched a 2024 WiT Foundation Scholarship to support undergraduate students who are pursuing degrees in industry-related fields. Designed to reach a wide range of women, the scholarship program is available to students have an interest in pursuing a career in the consumer products, … [Read more...] about WiT Foundation Launches Updated 2024 Scholarship Program
Licensed Right International “Wants to Fluff Up Your Life” with Claudette Barjoud
By Gary Symons TLL Editor in Chief The global agency Licensed Right International has signed an agreement to represent product licensing opportunities for the art lifestyle brand, Fluff. Founded in 2002 by artist and designer Claudette Barjoud, the Fluff brand is best known for its bright, joyful vibes with a nostalgic flair. Barjoud’s artwork is inspired by the things … [Read more...] about Licensed Right International “Wants to Fluff Up Your Life” with Claudette Barjoud
Firefly: The Agency That Puts the Pop! in Pop Culture
By Gary Symons TLL Editor in Chief As the editor of The Licensing Letter, you can imagine I get my share of spam. But no one has 'spammed' me like Cynthia Modders, the owner, founder and self-described ‘Super Fly’ at Firefly Brand Management. A few days after I mentioned in conversation that our family has a tradition of making weird recipes from Hormel’s canned … [Read more...] about Firefly: The Agency That Puts the Pop! in Pop Culture
Revere Ware Bringing Its Classic American Cookware to China
TLL Staff The venerable cookwear brand Revere Ware is bringing its line of durable cooking products to the Chinese market. Brand owner Full Sail IP Partners says the expansion is being achieved through a licensing deal with Revere (Shanghai) Enterprise Development Ltd. "Our alliance with Revere (Shanghai) Enterprise Development Limited is more than a business venture," … [Read more...] about Revere Ware Bringing Its Classic American Cookware to China