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U.S.

Disney’s Bob Iger Victorious in Bitter Boardroom Battle

April 3, 2024

By Gary Symons TLL Editor in Chief Disney and CEO Bob Iger emerged as the clear winners in a proxy fight with activist investor Nelson Peltz. The annual general meeting saw shareholders standing solidly behind Disney, its CEO and current board of directors. They voted to elect Disney's full slate of 12 nominees, including Iger. The vote has not yet been released, but a … [Read more...] about Disney’s Bob Iger Victorious in Bitter Boardroom Battle

The New Sports Leader Everybody in Licensing Should Know

April 3, 2024

By Gary Symons TLL Editor in Chief The world of sports and sports licensing is changing, and part of that change is generational. Older fans are figuratively handing over the baton to a new generation with very different ideas of what sports they want to watch, and how they want to watch it.  At the very heart of that change is a company called Overtime which has … [Read more...] about The New Sports Leader Everybody in Licensing Should Know

The Brand Liaison Signed As Exclusive Partner For Jason Wu

April 3, 2024

By Gary Symons TLL Editor in Chief The Brand Liaison has just been selected as the agency for the global expansion of haute couture master Jason Wu. The top drawer agency says it will also be featuring new licensing opportunities for the Jason Wu brand at the upcoming Licensing Expo in Las Vegas next month. Known for his couture excellence, The Brand Liaison says Jason Wu's … [Read more...] about The Brand Liaison Signed As Exclusive Partner For Jason Wu

Sesame Workshop Launches New Resources and Collaborations for Autism Acceptance Month

April 1, 2024

By Allison Watkinson TLL Reporter Sesame Workshop has launched new Sesame Street-themed educational resources and licensing promotions in celebration of Autism Acceptance Month. The branded Autism Acceptance Month educational resources are focused on the value and importance of animal interaction for children and adults on the autism spectrum. The new bilingual resources … [Read more...] about Sesame Workshop Launches New Resources and Collaborations for Autism Acceptance Month

Who’s News: Fred Rogers Productions Names New Licensing Director

March 27, 2024

By Allison Watkinson TLL Reporter Katie Huber has joined Fred Rogers Productions as the company's new Senior Director of Licensing. “I have fond memories of Mister Rogers’ Neighborhood from my childhood and am delighted and honored to now be a part of Fred Rogers Productions,” said Huber. “I am thrilled to help extend Fred’s legacy to new generations of children and their … [Read more...] about Who’s News: Fred Rogers Productions Names New Licensing Director

Mr. Brands Reveals Licensed Weatherbeater Products at National Hardware Show

March 27, 2024

By Allison Watkinson TLL Reporter Mr. Brands is launching a new line of licensed Weatherbeater paints and stains at the 2024 National Hardware Show. Taking place from March 26 to 28 at the Las Vegas Convention Center, Mr. Brands will be showcasing  twenty-five high-quality paints and stains for the Weatherbeater brand. The licensed products are intended to provide long-lasting … [Read more...] about Mr. Brands Reveals Licensed Weatherbeater Products at National Hardware Show

Fire Brands Teams Up With Mars Wrigley for Skittles Drinks

March 26, 2024

By Gary Symons TLL Editor in Chief Beverage maker Fire Brands is releasing its newest innovation, a new drink featuring the flavor of Skittles. The project is a collaboration with Fire Brands' licensing partner Mars Wrigley, which owns the Skittles Brand. The top 10 licensing agency Brand Central, which represents Mars Wrigley, brokered the agreement. Mars Wrigley, … [Read more...] about Fire Brands Teams Up With Mars Wrigley for Skittles Drinks

LMI Revving Up Licensing For Motorcycle Brand Brough Superior

March 26, 2024

By Allison Watkinson TLL Reporter The motorcycle brand Brough Superior is roaring back to life, having appointed LMI as its global licensing agency. Brough Superior is a unique brand that remains a legend among motorcycle enthusiasts more than a century after the company was founded. In fact, the most expensive motorcycle ever sold at auction was a 1929 Brough Superior … [Read more...] about LMI Revving Up Licensing For Motorcycle Brand Brough Superior

Harlem Globetrotters Pass the Ball To IMG For Centennial Licensing Campaign

March 26, 2024

By Gary Symons TLL Editor in Chief The world-famous Harlem Globetrotters hope to score a slam dunk in licensing, having signed IMG as its exclusive agency. The Globetrotters combine comedy and extreme athleticism in a style of play that has never been matched. The team, which will celebrate its 100th anniversary in 2026, originated a dazzling style of play that heavily … [Read more...] about Harlem Globetrotters Pass the Ball To IMG For Centennial Licensing Campaign

Beanstalk and Chef Eric Adjepong Launch Crate & Barrel Kitchen Gear

March 25, 2024

By Allison Watkinson TLL Reporter Classy homewear chain Crate & Barrel is releasing a new kitchen collection with chef, host, and cookbook author Eric Adjepong. The collection, brokered by Beanstalk, was inspired by Eric’s Ghanaian roots and New York City hometown aesthetic, bringing his passion for cooking and entertaining to customers’ homes. With over 60 pieces … [Read more...] about Beanstalk and Chef Eric Adjepong Launch Crate & Barrel Kitchen Gear

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