TLL Staff Licensing Expo has now opened its new and enhanced Meetings Platform for the upcoming tradeshow, taking place May 21–23. The annual Expo is the premiere event for the global licensing industry, and will again be held at the Mandalay Bay in Las Vegas. In a typical year, more than 5,000 brands and 16,000 retailers, licensees, manufacturers, distributors, and … [Read more...] about Online Meeting Platform for Licensing Expo is Now Open
U.S.
European Apparel Retailer Primark Undertakes Major Expansion in US
By Gary Symons TLL Editor in Chief The expansion of the European clothing retailer Primark is creating new opportunities for North American companies in the licensing industry. Primark is an international fashion retailer employing more than 70,000 team members in 16 countries in Europe and now in the US. Founded in Ireland in 1969 under the Penneys brand, Primark … [Read more...] about European Apparel Retailer Primark Undertakes Major Expansion in US
Unrivaled Group Unleashing Tech Solution to Boost Women’s Sports and Business
By Allison Watkinson TLL Reporter Unrivaled Group has launched a new organization to boost Women’s Sports and Business using brand-specific, AI-powered systems to reveal the performance and perceptions of brands to help them improve. The new division is being launched through a merger with women’s-certified companies Realbusiness and Fuse Solutions. Since 2008, … [Read more...] about Unrivaled Group Unleashing Tech Solution to Boost Women’s Sports and Business
Overtime: The New Sports League Passes 100 Million Followers
By Gary Symons TLL Editor in Chief The next-gen sports brand Overtime has just blown through a major milestone, boasting 100 million followers and 3 billion monthly views. The organization, which runs pro football and basketball leagues for younger players, also presents a major opportunity for sports licensing. That's not just due to the incredibly fast growth in … [Read more...] about Overtime: The New Sports League Passes 100 Million Followers
Sprouts Farmers Market Supporting 8 NIL Deals With Female Athletes
By Allison Watkinson TLL Reporter Sprouts Farmers Market is marking Women's History Month by supporting eight new Name, Image and Likeness (NIL) deals with female athletes from schools in Sprouts communities across the country. Sprouts is a long-term and dedicated supporter of women's sports. To date, Sprouts has executed more than 150 female athlete deals through NIL … [Read more...] about Sprouts Farmers Market Supporting 8 NIL Deals With Female Athletes
CCG Acquires World’s Largest Autograph Authenticator
By Allison Watkinson TLL Reporter Certified Collectibles Group has reached a definitive agreement to acquire leading autograph authentication service James Spence Authentication. The acquisition will allow CCG to integrate the authentication, grading, and encapsulation of autographed collectibles. Prior to the acquisition, CCG has only offered witnessed authentication of … [Read more...] about CCG Acquires World’s Largest Autograph Authenticator
OnChain Revs Up Multi-Year Cryptoys Partnership With Nascar
By Allison Watkinson TLL Reporter The high-tech collectibles company OnChain Studios just announced a multi-year partnership with NASCAR to create a line of playable and collectible digital toys. The innovative new collection will be sold and featured on Cryptoys, a revolutionary new digital toy company that combines toys, gaming and entertainment. "NASCAR will be the first … [Read more...] about OnChain Revs Up Multi-Year Cryptoys Partnership With Nascar
Broad Street Brings the Taste of Subway to Grocery Stores Nationwide
By Gary Symons TLL Editor in Chief Finally, consumers can get the taste of Subway sandwiches and salads at home, thanks to a deal brokered by Broad Street Licensing Group. The agreement sees the massive Subway chain partnering with the T. Mazetti Company for a line of four signature Subway sauces that will be available in stores nationwide this month. Fans of Subway … [Read more...] about Broad Street Brings the Taste of Subway to Grocery Stores Nationwide
Nickelodeon Bringing The Last Airbender to Roblox
By Allison Watkinson TLL Reporter Paramount Game Studios is bringing a battleground-style experience to the Roblox platform this summer based on Nickelodeon’s Avatar: The Last Airbender franchise. The first official Avatar experience on the platform is developed by Looty Games, an established Roblox developer studio and veteran of the battlegrounds genre. The project is … [Read more...] about Nickelodeon Bringing The Last Airbender to Roblox
Sesame Street Is Literally Moving to the American Dream Entertainment Complex
By Gary Symons TLL Editor in Chief The next time someone asks me how to get, how to get to Sesame Street, I'll have an answer. It's over in New Jersey at the American Dream entertainment center. The big move for Sesame Street and its cast of characters is happening as American Dream and Sesame Workshop collaborate on a new 'Sesame Street Learn & Play Educational … [Read more...] about Sesame Street Is Literally Moving to the American Dream Entertainment Complex