By Gary Symons TLL Editor in Chief PBS Kids is launching a new program to teach kids about politics and community engagement. Beginning this year, PBS KIDS is rolling out a full slate of civics-themed content that will span a range of both new and existing series. The idea is to encourage young viewers to learn more about what's happening around them in terms of … [Read more...] about PBS Kids’ Clever Campaign to Raise Smarter Citizens
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New Starburst Flavored Sparkling Ice Drinks Go Viral on Social Media
By Allison Watkinson TLL Reporter The Sparkling Ice brand, crafted by Talking Rain Beverage Company, just launched a new line inspired by the flavor of Starburst candies. The Sparkling Ice STARBURST collaboration has resulted in a new line of zero-sugar Sparkling Ice flavors that capture the taste and sensory experience of STARBURST original fruit chew … [Read more...] about New Starburst Flavored Sparkling Ice Drinks Go Viral on Social Media
Nat Geo Tags Paul Rudd To Narrate Secrets of the Octopus
By Gary Symons TLL Editor in Chief It may well be due to the fact Nat Geo is now owned by Disney, but whatever the reason, the channel dedicated to science and exploration has certainly attracted a lot of A-listers to partner on their programs. Past documentaries have featured a star-studded line-up of narrators, including Angela Bassett for QUEENS, an upcoming series on … [Read more...] about Nat Geo Tags Paul Rudd To Narrate Secrets of the Octopus
Analysis: How Disney’s Deal With Epic Games Will Transform the Metaverse
By Gary Symons TLL Editor in Chief The Walt Disney Company and Epic Games have entered into an historic deal that will transform and accelerate the development of the metaverse. As part of a deal that will undoubtedly have competitors shaking in their boots, Disney has also invested $1.5 billion to acquire a sizeable equity stake in Epic Games. Much of the attention being … [Read more...] about Analysis: How Disney’s Deal With Epic Games Will Transform the Metaverse
Popup Bagels Inks a RedHot Deal for a Spicy, Licensed Butter Spread
By Allison Watkinson TLL Reporter Popup Bagels has entered a licensing partnership with Frank's RedHot for a spicy limited-edition RedHot Butter Spread. The partnership between Popup Bagels and Frank’s RedHot was managed by the marketing activation agency, Gamma Communications Inc. Popup Bagels is a specialty bagel and schmear brand that was initially founded in 2020 … [Read more...] about Popup Bagels Inks a RedHot Deal for a Spicy, Licensed Butter Spread
Licensed Rights to Represent Famed Surrealist Artist Laurel Burch
By Allison Watkinson TLL Reporter Licensed Right International has signed an agreement with Laurel Burch Studios to represent the late artist Laurel Burch. The licensing agency will be representing the art and design of Laurel Burch in North America. Laurel Burch was an American painter, entrepreneur, product designer and licensor who was active in the surrealist … [Read more...] about Licensed Rights to Represent Famed Surrealist Artist Laurel Burch
Hasbro Goes All Out to Celebrate 40 Years of Transformers
By Allison Watkinson TLL Reporter Hasbro has announced plans for an extensive array of products, promotions, experiences and content throughout 2024 for the 40th anniversary of its Transformers franchise. “Beloved since its inception in 1984, Transformers has evolved from an innovative toy line into a powerhouse franchise embraced by millions of fans around the world,” … [Read more...] about Hasbro Goes All Out to Celebrate 40 Years of Transformers
Virtual Brand Group Launches Digital Fashion Line for The Voice
By Allison Watkinson TLL Reporter Virtual Brand Group (VBG) has launched a digital Hype Gear fashion line for The Voice brand on HiberWorld's Ready Player Me avatar creation platform. Ready Player Me is a digital avatar company that offers an embeddable Avatar Creator that metaverse developers can integrate into their apps and games to save time, boost engagement, and … [Read more...] about Virtual Brand Group Launches Digital Fashion Line for The Voice
London’s Savile Row Company Expanding Through Partnership With Brand Liaison
By Allison Watkinson TLL Reporter Savile Row London has appointed The Brand Liaison to expand its North American licensing program into additional product categories. Founded in 1938, Savile Row London is a ready-to-wear apparel brand that is designed and manufactured by the Savile Row Company. The Brand Liaison is a US-based agency that provides licensors and … [Read more...] about London’s Savile Row Company Expanding Through Partnership With Brand Liaison
Starwood Brands Facilitates Key Deal Between RCA and Top Tech
By Allison Watkinson TLL Reporter The RCA consumer technology brand has entered a licensing partnership with Top Tech for an audio and mobile accessories collection. RCA is an American tech brand that was initially founded in 1919 as a joint venture by General Electric, AT&T, Westinghouse and United Fruit Company. A global trademark of Established Inc., the RCA brand … [Read more...] about Starwood Brands Facilitates Key Deal Between RCA and Top Tech