By Gary Symons TLL Editor in Chief Under Armour is suiting up for a major play in professional football with their team mates, the NHL. The sportswear brand and the National Football League (NFL) have announced a long-term partnership, making Under Armour an official footwear and glove partner of the league. The agreement solidifies both brands’ shared commitment to … [Read more...] about Under Armour Steps Onto the Gridiron With NFL Deal
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Tillamook Country Smoker and Mike’s Hot Honey Heat Up the Snack Aisle
By Gary Symons TLL Editor in Chief The meat-based snack company Tillamook Country Smoker has created a fiery new partnership with Mike’s Hot Honey. The deal, combining two of the hottest companies in specialized foods, was brokered by Brandgenuity on behalf of Mike's Hot Honey, and Brand Central Group on behalf of Tillamook Country Smoker. Brandgenuity is managing the … [Read more...] about Tillamook Country Smoker and Mike’s Hot Honey Heat Up the Snack Aisle
TreImage and ByFrog Co. Announce Strategic Partnership
TLL Staff TreImage LLC and ByFrog Co. have formed a strategic alliance to expand their licensing and entertainment business across North America and Latin America. The partnership aims to leverage both companies' strengths in brand licensing, live entertainment, and strategic business development. As part of this collaboration, ByFrog Co. is launching its Location-Based … [Read more...] about TreImage and ByFrog Co. Announce Strategic Partnership
Russell Athletic and For Bare Feet Step Into Licensing Partnership
TLL Staff Russell Athletic and For Bare Feet are putting their best foot forward with a new licensing partnership that will bring a premium sock collection to market. Set to launch in Fall 2025, the collection blends Russell Athletic’s deep-rooted sports heritage with For Bare Feet’s expertise in crafting high-quality, performance-driven socks. The upcoming lineup will … [Read more...] about Russell Athletic and For Bare Feet Step Into Licensing Partnership
J.Crew and U.S. Ski & Snowboard Announce Landmark Three-Year Partnership
By Gary Symons TLL Editor in Chief J.Crew is hitting the slopes with a new partnership, joining forces with U.S. Ski & Snowboard as its lifestyle-apparel partner for the next three years. This first-of-its-kind collaboration will merge J.Crew’s deep-rooted connection to après-ski fashion, with U.S. Ski & Snowboard’s mission to support its athletes and inspire fans … [Read more...] about J.Crew and U.S. Ski & Snowboard Announce Landmark Three-Year Partnership
Global Merchandising Services Named Exclusive Licensing Agent for BlackCraft
TLL Staff Global Merchandising Services has been appointed as the exclusive global licensing agent for BlackCraft, a Southern California-based alternative lifestyle brand. GMS is an international music, celebrity, and lifestyle merchandising company. The partnership aims to expand BlackCraft’s retail presence, introduce new product categories, and extend the brand’s global … [Read more...] about Global Merchandising Services Named Exclusive Licensing Agent for BlackCraft
SeaWorld and Baby Shark Make a Splash with New Park Experience
By Gary Symons TLL Editor in Chief SeaWorld and The Pinkfong Company are teaming up for a fintastic celebration marking a decade of the beloved children’s character Baby Shark. The collaboration will bring exclusive live character interactions, themed attractions, and the premiere of a brand-new Baby Shark music video to SeaWorld parks across the country. Starting April … [Read more...] about SeaWorld and Baby Shark Make a Splash with New Park Experience
McDonald’s x Minecraft Collab Provides Tasty Bites and Bytes
By Gary Symons Editor in Chief McDonald’s and Minecraft are joining forces for the first time in a massive global collaboration that merges the digital and physical worlds. Timed with the highly anticipated release of A Minecraft Movie, the campaign introduces themed meals, collectibles, and exclusive in-game content inspired by the beloved gaming universe. In other … [Read more...] about McDonald’s x Minecraft Collab Provides Tasty Bites and Bytes
Two Major Makeup Collaborations, Based on the Films ‘Wicked and ‘A Minecraft Movie’
NYX Professional Makeup Launches 'A Minecraft Movie' Collection NYX Professional Makeup has introduced a new limited-edition makeup collection inspired by A Minecraft Movie, the first live-action adaptation of the best-selling video game. The beauty brand, known for its collaborations with pop culture franchises, has partnered with Warner Bros. Pictures to bring the pixelated … [Read more...] about Two Major Makeup Collaborations, Based on the Films ‘Wicked and ‘A Minecraft Movie’
Toy Foundation Welcomes Kathleen Campisano as Chair of Board of Trustees
TLL Staff The Toy Foundation has appointed Kathleen Campisano, global chief marketing officer and general manager of Beacon Media Group, as the new chair of its Board of Trustees. Taking the helm on February 28, Campisano will work alongside newly appointed Vice Chair Michael Keaton and the Foundation’s Executive Director Pam Mastrota to lead philanthropic initiatives that … [Read more...] about Toy Foundation Welcomes Kathleen Campisano as Chair of Board of Trustees