TLL Staff The high tech entertainment brand Toikido has appointed former Sanrio exec Sabrina Segalov as its new Licensing Director. Segalov will work directly with Chief Commercial Officer Will Ochoa and US managing director Darryl Lai. Segalov joins Toikido after nine years working as senior licensing manager at Sanrio Global Ltd. Prior to that time she also worked on … [Read more...] about Toikido Taps Former Sanrio Exec Sabrina Segalov as New Licensing Director
U.S.
Aquifer Motion Uses AI to Allow Characters to Engage With Fans
By Gary Symons TLL Editor in Chief Advanced artificial intelligence programs from companies like Aquifer Motion are allowing fictional characters to engage directly with their fans, ushering in a new type of licensing. TLL first covered Aquifer Motion in October last year when the company signed a deal with licensor Cloudco Entertainment to create personalized messages for … [Read more...] about Aquifer Motion Uses AI to Allow Characters to Engage With Fans
Falcon’s Beyond to Create Location-Based Attractions for Hershey’s
By Allison Watkinson TLL Reporter Falcon’s Beyond Global has signed a licensing agreement with The Hershey Company to create location-based attractions based on Hershey's brand portfolio. Hershey's is a multinational snack and confectionary company that owns the rights to more than 100 culinary brands in approximately 80 countries worldwide. The company's IP portfolio … [Read more...] about Falcon’s Beyond to Create Location-Based Attractions for Hershey’s
Furby Fashion Only in Canada, You Say? Pity.
By Gary Symons TLL Editor in Chief The Canadian fan fashion house Cakeworthy and Hasbro have released a new collection inspired by the 1990s toy sensation Furby. If you're of a certain age and had kids in the 1990s, you may recall the phenomenal Furby craze that swept North America. Furby was an early companion toy for kids that spoke, danced around, and generally interacted … [Read more...] about Furby Fashion Only in Canada, You Say? Pity.
Nike and Tiger Woods End Historic 27-Year Partnership
By Gary SymonsTLL Editor in Chief Golf legend Tiger Woods and Nike have ended their historic, half-billion dollar partnership after 27 years. The storied golfer broke barriers when he signed a $40 million contract with Nike that, at the time, many people thought was massively overvalued. But neither Nike nor Woods thought so, and over the years that partnership became … [Read more...] about Nike and Tiger Woods End Historic 27-Year Partnership
Tommy Bahamas Bags Licensing Deal With Concept One
By Allison Watkinson TLL Reporter Tommy Bahama has signed a licensing agreement with Concept One Accessories for a collection of branded handbags, small leather goods and luggage. Tommy Bahama is a relaxed island lifestyle brand that offers men’s and women’s sportswear, swimwear, accessories, and home furnishings. The Tommy Bahama lifestyle brand is part of the larger … [Read more...] about Tommy Bahamas Bags Licensing Deal With Concept One
IMG a Good Fit As New Licensing Agency For Tetris
By Allison Watkinson TLL Reporter The Tetris Company has appointed IMG as its international licensing representative for merchandise ahead of the Tetris gaming brand's fortieth anniversary this year. The amended agreement extends The Tetris Company and IMG's existing licensing partnership in Asia and Brazil to include additional regions across North America and … [Read more...] about IMG a Good Fit As New Licensing Agency For Tetris
Back to the Future, as Flash Gordon Returns for 90th Anniversary
By Gary Symons TLL Editor in Chief Flash Gordon just turned 90-years-young, but the cartoon and film character is hotter than ever in the licensing world, with a new film coming out from director Taika Waititi. The New Zealand-born director first rose to fame through the hilarious series vampire comedy 'What We Do In The Shadows, and is now best known for his work on … [Read more...] about Back to the Future, as Flash Gordon Returns for 90th Anniversary
Warner Bros. Is Recreating the Ready Player One Metaverse, In The Metaverse
Fiction Becomes Reality, as Warner Licenses Readyverse Studios to Create a Real Version of the Metaverse as Depicted in the Novel and Film Ready Player One By Allison Watkinson TLL Reporter Futureverse has launched a new web3 initiative called Readyverse Studios to bring Ernest Cline's Ready Player One sci-fi franchise to the metaverse. Readyverse Studios was created by … [Read more...] about Warner Bros. Is Recreating the Ready Player One Metaverse, In The Metaverse
Kraft Heinz Deal Lets You Satisfy Taco Bell Cravings at Home
By Allison Watkinson TLL Reporter Kraft Heinz and Taco Bell have launched licensed Taco Bell at Home cooking kits based on the Crunchwrap Supreme and Chipotle Chicken Quesadilla. The Crunchwrap Supreme and Chicken Quesadilla Craving Kits were inspired by a fan-driven social media movement that involved attempts to create home-cooked versions of Taco Bell menu items. This … [Read more...] about Kraft Heinz Deal Lets You Satisfy Taco Bell Cravings at Home