By Allison WatkinsonTLL ReporterMattel has launched a global charitable initiative for its Monster High toy and entertainment brand called Monster High Project Belonging. According to the Centers for Disease Control and Prevention, one in five children have a significantly impairing mental disorder. In light of this information, children’s mental health has become a significant … [Read more...] about Monster High Launches Initiative To Support Children’s Mental Health
U.S.
Spin Master’s Billion Dollar Deal to Buy Melissa & Doug
By Gary Symons TLL Editor in Chief Spin Master has agreed to acquire Melissa & Doug in a move designed to bolster its presence in early childhood play. The Canadian toy and production company has grown to become one of the largest toy companies in the world, and this week offered $950 million to buy out US-based Melissa & Doug. Spin Master says the acquisition … [Read more...] about Spin Master’s Billion Dollar Deal to Buy Melissa & Doug
Studio 100 Media Acquires Stake in 3Doubles Producciones
By Allison WatkinsonTLL ReporterStudio 100 Media has acquired a stake in 3Doubles Producciones as part of its European expansion strategy.Founded in 2017, 3Doubles Producciones is an entertainment company that specializes in the production and development of 2D and 3D animated films and TV series.The company currently employs over a hundred people at its headquarters in Santa … [Read more...] about Studio 100 Media Acquires Stake in 3Doubles Producciones
Who’s News: Stacy Moscatelli To Head Location-Based Entertainment Firm OGX
TLL Staff Original X Productions (OGX) has named Stacy Moscatelli as the new Chief Executive Officer for the company. Moscatelli is being elevated from her former role as OGX Co-President and Chief Strategy Officer. Built on a foundation of creating iconic live events and location-based entertainment, OGX (formerly known as Superfly X) creates location-based entertainment … [Read more...] about Who’s News: Stacy Moscatelli To Head Location-Based Entertainment Firm OGX
Perry Ellis In New Partnership For ‘Peerless’ Tailored Clothing
By Gary Symons TLL Editor in Chief The fashion and lifestyle brand Perry Ellis International, Inc, has again partnered with Peerless Clothing International for tailored clothing. The collaboration with Peerless Clothing International is intended to provide tailored fashion options for the company's top brands, namely Perry Ellis and Original Penguin. The two … [Read more...] about Perry Ellis In New Partnership For ‘Peerless’ Tailored Clothing
YouTuber MrBeast Unleashes The Ultimate Challenge in ‘Stumble Guys’
By Gary Symons TLL Editor in Chief YouTube star MrBeast has co-created a new escape room challenge within the popular video game Stumble Guys. This is the second licensed collaboration between the mobile game Stumble Guys and MrBeast, who is the world's most popular YouTube star. The latest update now includes MrBeast's Dangerous Traps, which brings to life an epic Escape … [Read more...] about YouTuber MrBeast Unleashes The Ultimate Challenge in ‘Stumble Guys’
King Ice: The Hip Hop Jeweller for Stars and Brands
By Gary Symons TLL Editor in Chief Once in a while you run into a licensing company that is just so different from the norm, you're compelled to write about them. For me this week that company is King Ice, a jeweler that has specialized in curating trends from hip hop and streetwear culture, and applying that to the brand licensing industry. I spent some time speaking … [Read more...] about King Ice: The Hip Hop Jeweller for Stars and Brands
Justice Brings Grinch Apparel Collection to Walmart for the Holidays
By Allison Watkinson TLL Reporter Dr. Seuss Enterprises has partnered with the Justice apparel brand for a licensed holiday fashion collection inspired by The Grinch. Justice is a tween fashion brand that offers a wide range of clothing, accessories, personal care and home décor products that are intended for six to twelve-year-old girls. Since its acquisition by … [Read more...] about Justice Brings Grinch Apparel Collection to Walmart for the Holidays
Patch Collection Celebrates Loteria Don Clemente with Licensed Patches
By Allison Watkinson TLL Reporter Pacific Swell Brands has secured a licensing partnership between the Loteria Don Clemente card game brand and the Patch Collection. Loteria is a bingo style card game that uses cards that feature artistic renditions of symbols associated with Mexican customs, beliefs, traditions, and folklore. The game is often played during family … [Read more...] about Patch Collection Celebrates Loteria Don Clemente with Licensed Patches
Konami Signs Three New Partners for Yu-Gi-Oh
By Allison Watkinson TLL Reporter Konami Cross Media NY has signed Fashion UK, Kovert and Mister SFC as new licensing partners for the Yu-Gi-Oh! franchise. Yu-Gi-Oh! is a global anime and manga franchise that encompasses numerous manga series, over 900 anime episodes, several animated feature films, an official trading card game, video and mobile games, and a wide range … [Read more...] about Konami Signs Three New Partners for Yu-Gi-Oh