The Licensing Letter

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Beanstalk Appointed to Bring Cinnabon to the UK

By Allison Watkinson TLL Reporter Beanstalk has partnered with Cinnabon to expand the baked goods brand into new food categories within the UK. Founded in 1985, Cinnabon is a bakery company that serves fresh cinnamon rolls, baked goods and specialty drinks. Owned by GoTo Foods, the brand is currently available across more than 2,000 Cinnabon locations and retail stores … [Read more...] about Beanstalk Appointed to Bring Cinnabon to the UK

Fast Growing Zoonicorn Brand Seeks Licensing Partners at Expo

By Gary Symons TLL Editor in Chief It’ll be almost impossible to visit Licensing Expo this year without seeing a LOT of the hit show Zoonicorn. Fresh off the brand’s recent global licensing deal with DIY plush company Teddy Mountain, Zoonicorn is making a big splash at the Expo, and by big, we mean 16-feet-tall! A gigantic inflatable version of the Zoonicorn … [Read more...] about Fast Growing Zoonicorn Brand Seeks Licensing Partners at Expo

Amtrak and Crayola Launch Experiential Licensing Partnership

By Allison Watkinson TLL Reporter Amtrak and Crayola have launched a licensing partnership that offers promotional discounts and experiences inspired by train travel and creative exploration. Through the partnership, the brands are running exclusive offers and colorful locomotive designs to encourage families to engage in Amtrak travel and Crayola Experience … [Read more...] about Amtrak and Crayola Launch Experiential Licensing Partnership

Expo: Revolutionizing Brand Management with JPatton and Direct Licensing Hub

TLL FEATURE In today’s ever-evolving licensing landscape, the need for a strategic approach to product and channel segmentation, along with the need for increased speed to market, can often create chaos for brands and agencies that lack the proper tools to effectively manage their licensing ecosystem. Brand and licensing managers are constantly seeking new ways to … [Read more...] about Expo: Revolutionizing Brand Management with JPatton and Direct Licensing Hub

Focus on Expo: Teddy Mountain Expanding Rapidly in Branded Plush

By Gary Symons TLL Editor in Chief Not everyone knows that the plush producer Teddy Mountain was the first to put a smile on a teddy bear. Before that time, teddy bears traditionally had the V-shaped frown, until Teddy Mountain decided that everyone deserves a smile. This year the company also hopes to put a lot of smiles on the faces of attendees at the 2025 Licensing … [Read more...] about Focus on Expo: Teddy Mountain Expanding Rapidly in Branded Plush

Brentwood Licensing Named Licensing Agent for Wham-O

By Allison Watkinson TLL Reporter Brentwood Licensing has announced an exclusive agency partnership to represent all of Wham-O’s brands across North America and Mexico. Wham-O is a North American toy company that has been in operation for over 75 years. The company offers a wide range of popular toys, games and outdoor recreation products through its extensive … [Read more...] about Brentwood Licensing Named Licensing Agent for Wham-O

Three Products of Change Webinars You Don’t Want to Miss

Article Submitted by Products of Change Next week POC members are in for a treat as we have three fantastic webinars back to back on May 13, 14 and 15, offering something for everyone. First up we have the next webinar in our collaborative webinar series with Wastebuster. Wastebuster and Recycle to Read—in association with Products of Change—will host the sixth in a … [Read more...] about Three Products of Change Webinars You Don’t Want to Miss

Focus on Expo: ARC Collective a Powerhouse Talent and Licensing Agency

By Gary Symons TLL Editor in Chief I had the opportunity in April to speak with the founder of one of the most interesting and inspiring entertainment licensing companies I’ve encountered yet. ARC Collective is a talent management company that also creates content, and focuses on the representation of ‘cultural changemakers’ who might not otherwise find top quality … [Read more...] about Focus on Expo: ARC Collective a Powerhouse Talent and Licensing Agency

Expo: Broad Street Helping Brands Navigate Troubled Economic Waters

TLL Feature In today's volatile economic landscape, where global tariffs, shifting consumer loyalties, and market uncertainties are creating formidable challenges, one strategy continues to deliver exceptional results for food and beverage companies: brand licensing. Behind many of the industry's most successful licensing programs stands one agency that has transformed … [Read more...] about Expo: Broad Street Helping Brands Navigate Troubled Economic Waters