Scrambled eggs, hashbrowns, and a side of Vancouver air: Tim Hortons teams up with Canada's favorite wisecracking export. By Gary Symons TLL Editor in Chief Tim Hortons has teamed up with proud Canadian Ryan Reynolds to launch a new breakfast item that’s as bold as a Deadpool monologue and just as satisfying. Ryan’s Scrambled Eggs breakfast box is now a real thing, and is … [Read more...] about Ryan Reynolds Cracks Breakfast Code with Egg-cellent Tim Hortons Collaboration
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“Licensee Survival Handbook” a How-To Guide to IP Licensing
TLL Staff Licensing industry veterans Greg Battersby and Danny Simon have launched their latest book, Licensee Survival Handbook, aimed squarely at manufacturers and licensees. Written specifically for anyone looking to navigate the often complex and competitive world of intellectual property licensing, the book, endorsed by trade association Licensing International, is being … [Read more...] about “Licensee Survival Handbook” a How-To Guide to IP Licensing
Bush’s and Bluey Team Up to Launch Family-Friendly Baked Beans
By Gary Symons TLL Editor in Chief Bush’s Beans and BBC Studios have announced a new collaboration inspired by the popular animated children’s series Bluey, unveiling Bush’s Bluey Baked Beans. The new canned product is aimed at bringing playful family moments from the screen to the dinner table. Bush’s Bluey Baked Beans is directly inspired by scenes from Bluey episodes … [Read more...] about Bush’s and Bluey Team Up to Launch Family-Friendly Baked Beans
Mensa Challenges Brands to Prove They’re a “Smart Choice” at Licensing Expo
By Gary Symons TLL Editor in Chief Think your product is clever? Innovative? A real brainchild? American Mensa wants to put your smarts to the test—literally. For the first time in its history, the high IQ society is inviting brands at Licensing Expo 2025 to compete for a chance to win a free Mensa license as part of its newly launched SMART CHOICE Think Tank competition. … [Read more...] about Mensa Challenges Brands to Prove They’re a “Smart Choice” at Licensing Expo
Lion Forge’s Fresh New Hit Iyanu Debuts at Licensing Expo
By Gary Symons TLL Editor in Chief Lion Forge Entertainment is on the hunt for licensing and retail partners at the 2025 Licensing Expo for its hit animated series Iyanu. The new series promises to be a hot prospect for licensing, as it’s already putting up good numbers, and attracting positive reviews. The highly anticipated series debuted April 5 on Cartoon Network … [Read more...] about Lion Forge’s Fresh New Hit Iyanu Debuts at Licensing Expo
Master Chef Goes on the Road With a Sizzling New Live Tour
By Gary Symons TLL Editor in Chief Get ready to turn up the heat; MasterChef is hitting the road. TCG Entertainment and Banijay Rights have announced MasterChef All-Stars Live!, a sizzling new live stage show featuring beloved winners and standout contestants from the hit cooking competition. The culinary tour kicks off in Williamsport, PA on September 16, 2025, with stops … [Read more...] about Master Chef Goes on the Road With a Sizzling New Live Tour
Surge Brands and Romano’s Macaroni Grill Develop Licensing Program
By Allison Watkinson TLL Reporter Surge Brands has been appointed as the exclusive global licensing agent for the Romano’s Macaroni Grill restaurant brand. Known for its from-scratch Italian cuisine, Romano’s Macaroni Grill is a restaurant brand that is inspired by cultural traditions from Italy. The restaurant franchise company utilizes open kitchen concepts, honor system … [Read more...] about Surge Brands and Romano’s Macaroni Grill Develop Licensing Program
Monster Jam Crashes Into European Market with Beanstalk Licensing
By Allison Watkinson TLL Reporter Beanstalk and Feld Entertainment have established new licensing partnerships in Europe that will extend the Monster Jam brand into additional product categories. Secured by the Beanstalk agency, the new licensees include Cleversocks for socks, Themed for wall art, Orchard Crown for balloons and Brand Alliance for apparel and … [Read more...] about Monster Jam Crashes Into European Market with Beanstalk Licensing
Merchantwise Launches A Minecraft Movie Licensing Program in ANZ
By Allison Watkinson TLL Reporter Merchantwise has launched partnerships for A Minecraft Movie's licensing and retail campaign across Australia and New Zealand. The licensing partnerships offer a range of product types that feature inspiration from both the feature film and the original Minecraft video game. Offered at a variety of major and specialty retail stores, … [Read more...] about Merchantwise Launches A Minecraft Movie Licensing Program in ANZ
RHS and Crane Grow Garden Building Partnership
By Allison Watkinson TLL Reporter The RHS has partnered with Crane Garden Buildings to develop a collection of licensed outdoor structures that will start with an RHS Cube studio. Inspired by the RHS Hilltop horticultural science centre, the licensed RHS Cube will offer customers a fully-insulated space that can be personalized to suit their needs and … [Read more...] about RHS and Crane Grow Garden Building Partnership