By Allison Watkinson TLL Reporter TheSoul Publishing has partnered with the international licensing agencies J&M Brands, Caravanserai, and Rocket Licensing to develop global consumer product programs. The licensing agencies will collaborate with TheSoul Publishing to expand the reach of its licensed content across Europe for a number of its brands. The main brands … [Read more...] about TheSoul Publishing Hires Three Agencies for Global Licensing
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Analysis: Puffin Walks a Legal Tightrope in Editing Roald Dahl
By Gary Symons TLL Editor in Chief The publisher Puffin will be editing books by Roald Dahl to make them more inclusive, but will also release a version that is unedited. The latter move came after a backlash by freedom of speech advocates who protested the idea of censoring Dahl's books to make them more inclusive. The works of beloved but occasionally … [Read more...] about Analysis: Puffin Walks a Legal Tightrope in Editing Roald Dahl
Licensing Law: Fashion Giant Lacoste Files Five Metaverse Trademarks
By Gary Symons TLL Editor in Chief The popular fashion brand Lacoste is joining the industry's dive into the metaverse, filing five new trademarks for digital goods. The filings were made for its new Champs-Elysees line of apparel, jewelry, and luggage, which was launched back in July 2022 as a brand intended to be compatible with cryptocurrencies and non-fungible tokens, or … [Read more...] about Licensing Law: Fashion Giant Lacoste Files Five Metaverse Trademarks
Sesame Street Partners With In Kidz on Diversity Education
By Allison Watkinson TLL Reporter The educational tech company In KidZ has partnered with Sesame Street to create co-branded activity boxes. The themed educational boxes will contain coloring and activity books, puzzles, games, recipe cards, and figurines intended to teach children about diversity and acceptance. The co-branded activity boxes encourage hands-on … [Read more...] about Sesame Street Partners With In Kidz on Diversity Education
Book Licensing: The Grinch is Back in Random House Sequel
By Allison Watkinson TLL Reporter Dr. Seuss Enterprises and Random House Children’s Books are publishing an official sequel to Dr. Seuss’s How the Grinch Stole Christmas! called How The Grinch Lost Christmas!. A division of Penguin Random House LLC, Random House Children’s Books is a publishing company that creates books for toddlers through young adult in all literary … [Read more...] about Book Licensing: The Grinch is Back in Random House Sequel
Video Games: Creed Enters Virtual Reality on PlayStation
By Gary Symons TLL Editor in Chief Virtual Reality games continue to gain traction, as MGM Interactive and Survios have released CREED: RISE TO GLORY as a VR game on PlayStation. Survios is a world leader in VR gaming, and has worked on license with MGM Interactive on a game that coincides with the theatrical release of CREED III. CREED: RISE TO GLORY – CHAMPIONSHIP EDITION … [Read more...] about Video Games: Creed Enters Virtual Reality on PlayStation
Black Tie and Sneaker Ball Announced for 50th Anniversary of Hip Hop Event
50th Anniversary of Hip Hop Launches “Hip Hop Is Black History” Pop-Up at City Point, Brooklyn Feb. 24-26 By Gary Symons Editor in Chief Bust out your best sneakers, as music icon Ice-T hosts a special event for the upcoming Hip Hop Is Black History Event. Billed as the Black Tie and Sneaker Ball, the event will be held during the three-day pop-up art installation … [Read more...] about Black Tie and Sneaker Ball Announced for 50th Anniversary of Hip Hop Event
DC and Partners Release Products for the Whole ‘Shazamily’
By Allison Watkinson TLL Reporter Warner Bros. Discovery Global Consumer Products and DC have revealed an extensive collection of licensed merchandise based on the upcoming superhero film Shazam! Fury of the Gods. The collectible manufacturer McFarlane has released a licensed Shazam action figure at major retailers and the DC Shop. The toy company Spin Master has also … [Read more...] about DC and Partners Release Products for the Whole ‘Shazamily’
Pacific Swell Secures Multiple Licensees for VP Racing Fuels
By Allison Watkinson TLL Reporter VP Racing Fuels and its exclusive licensing agency Pacific Swell Brands have secured several new licensees for the motorsports brands' merchandising program. VP Racing is a manufacturing company known for creating high-performance fuel for land, water and air-based motorsports vehicles. In addition to its professional racing products, VP … [Read more...] about Pacific Swell Secures Multiple Licensees for VP Racing Fuels
Corus Entertainment: Big Changes Coming to Children’s Programming in Canada
By Gary Symons TLL Editor in Chief Canadian media giant Corus Entertainment just announced it is rolling out major changes to its children's entertainment platforms. Those changes should positively impact those working in the licensing of content or entertainment characters, as Corus expands its reach in both streaming and linear TV. Corus is also a major partner of Warner … [Read more...] about Corus Entertainment: Big Changes Coming to Children’s Programming in Canada