By Allison Watkinson TLL Reporter IPR Licensing has been appointed the exclusive licensing agency for Rachel Ashwell's Shabby Chic brand in the UK region. IPR Licensing specializes in the creation and management of consumer licensing programs for brand owners across a broad range of product categories in the fashion, lifestyle, corporate, and heritage sectors. IPR … [Read more...] about IPR Licensing To Rep Shabby Chic in the UK
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Miraculous Characters to Appear in PLAYMOBIL Toys
The animation studio ZAG and the Horst Brandstätter Group have joined forces to develop PLAYMOBIL toys for the popular Miraculous – Tales of Ladybug and Cat Noir franchise. The launch is planned for 2024 and will feature Ladybug, Cat Noir, and their cast of heroes and villains in various playsets and seasonal toys. The toy range will have the iconic look and feel of … [Read more...] about Miraculous Characters to Appear in PLAYMOBIL Toys
Wasserman Music Partners With Howard University for New Entertainment Program
By Allison Watkinson TLL Reporter Wasserman Music has partnered with Howard University for the second iteration of its Entertainment Accelerator Experience program. Wasserman Music is a global talent management company that represents musical artists for live performances, touring, brand partnerships and more. "We are excited to work with Wasserman on this … [Read more...] about Wasserman Music Partners With Howard University for New Entertainment Program
Toy Industry Shocker: Hasbro to Lay Off 1,000 Employees
By Gary Symons TLL Editor in Chief US toy and entertainment company Hasbro announced Jan. 26 that it would be restructuring, laying off 15% of its workforce. The news rocked Wall Street analysts, as Hasbro shares dropped sharply in overnight trading after the late day announcement Thursday, and continued its fall on Friday. Hasbro primarily blamed the decline in … [Read more...] about Toy Industry Shocker: Hasbro to Lay Off 1,000 Employees
Sesame Workshop and Amazon Work to Support Military Families
By Allison Watkinson TLL Reporter Sesame Workshop and the US Department of Defense are launching new digital resources for the Sesame Street for Military Families initiative. The new resources have been made possible with the support of Amazon Web Services. The licensed digital content features Sesame Street characters as they highlight self-care strategies for … [Read more...] about Sesame Workshop and Amazon Work to Support Military Families
King Features Scores With PUCK HCKY Popeye Apparel Partnership
By Allison Watkinson TLL Reporter King Features Syndicate and PUCK HCKY have entered a licensing partnership for a collection of hockey-themed Popeye apparel. The Popeye entertainment franchise is owned by the international production and distribution company, King Features. A division of Hearst Newspapers, King Features Syndicate specializes in content syndication, … [Read more...] about King Features Scores With PUCK HCKY Popeye Apparel Partnership
Who’s News: ZAG Appoints Former Target Exec As VP of Retail Development
By Allison Watkinson TLL Reporter ZAG has appointed veteran retail expert Gaye Dean as the company's new VP of North America retail development. In her new position at Zag, Dean will manage strategic relationships across all tiers of retail throughout North America for the ZAG Heroez brand franchise. Her initial focus will be to work with retailers on this year’s product … [Read more...] about Who’s News: ZAG Appoints Former Target Exec As VP of Retail Development
Who’s News: Former Disney Exec Tapped to Lead UP&E’s Global Strategy
By Allison Watkinson TLL Reporter Universal Products & Experiences has appointed Rafael 'Rafa' Macias to lead the company's global commercial strategies. Macias' newly created position at UP&E is officially titled EVP and global commercial officer of consumer products. In his new position, he will oversee not only strategy, but also consumer products development, … [Read more...] about Who’s News: Former Disney Exec Tapped to Lead UP&E’s Global Strategy
Sustainability: Moose Toys Sets Net Zero Goal For 2040
By Allison Watkinson TLL Reporter The Moose Toys company recently announced its commitment to reducing its greenhouse gas emissions to net-zero by 2040. The Australian toy company has set several long and short term sustainability targets that are in line with the international Paris Agreement. These goals will be verified by the Science Based Targets Initiative (SBTi) … [Read more...] about Sustainability: Moose Toys Sets Net Zero Goal For 2040
Licensing Law: Black Eyed Peas Suing MGA Over Pooping Unicorn Song
Gary Symons TLL Editor in Chief As a journalist, you never think you're going to write a sentence like "The Black Eyed Peas are suing a toy company over a pooping unicorn toy," but such is life. When I saw the news that BMG Rights Management has filed a suit against MGA over their Poopsie Slime Surprise: Dancing Unicorn toy, I had to double check to make sure someone … [Read more...] about Licensing Law: Black Eyed Peas Suing MGA Over Pooping Unicorn Song