The animation studio ZAG and the Horst Brandstätter Group have joined forces to develop PLAYMOBIL toys for the popular Miraculous – Tales of Ladybug and Cat Noir franchise.
The launch is planned for 2024 and will feature Ladybug, Cat Noir, and their cast of heroes and villains in various playsets and seasonal toys.
The toy range will have the iconic look and feel of PLAYMOBIL, stimulating imagination and creativity. This partnership with PLAYMOBIL is part of ZAG’s efforts to expand its offerings for fans of the franchise globally.
Miraculous is a breakout hit for ZAG, with five seasons of the TV show airing in over 120 countries and a thriving presence on social media, gaming, and other consumer products.
The franchise has already earned more than $1 billion in retail and has over 33 billion views on YouTube. The upcoming animated feature, Miraculous Ladybug and Cat Noir: The Movie, is expected to further increase its popularity.
The Horst Brandstätter Group is a global company with over 4,200 employees and 33 companies, including The PLAYMOBIL brand.
PLAYMOBIL is a European toy franchise known for its quality, innovation, and creative play experiences, and which has won multiple awards. Since 1974, over 3.8 billion PLAYMOBIL figures have been manufactured and sold in around 100 countries worldwide.