TLL Staff Surge Brands has announced the first wave of licensing partners for Mister Softee, expanding the iconic ice cream truck brand into new product categories aimed at reaching younger generations of consumers. The program’s initial partners include Centric Beauty/Taste Beauty for health and beauty products, Multipet for pet toys and accessories, C-Life Group for apparel … [Read more...] about Surge Brands Scoops Up First Licensing Deals For Mister Softee
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EB Games Expands Gaming Merchandise Through Xbox Licensing Deal
By Gary Symons TLL Editor in Chief EB Games is expanding its consumer products business through a new licensing partnership with Xbox Gaming Consumer Products, bringing apparel, accessories and home goods tied to blockbuster video game franchises into stores across Australia and New Zealand. The agreement extends across multiple Xbox Game Studios properties, as well as … [Read more...] about EB Games Expands Gaming Merchandise Through Xbox Licensing Deal
London Studio Artists Collective Earns Recognition at Greeting Card Awards
By Gary Symons TLL Editor in Chief The London Studio, a U.K.-based art licensing and design company, announced that members of its Artists Collective have won multiple honors at the world's two major greeting card awards. Those include multiple awards at the recent U.S. Greeting Card Association’s Louie Awards and finalist spots at the upcoming Henries Awards in the United … [Read more...] about London Studio Artists Collective Earns Recognition at Greeting Card Awards
Energizer and Jeep Partner on Rugged New Lighting Collection
By Gary Symons TLL Editor in Chief Energizer Holdings Inc. has partnered with the Jeep brand to launch a new collection of portable lighting products designed for outdoor enthusiasts. The Jeep x Energizer collection, available online and at select U.S. retailers, includes eight lighting products ranging from headlamps and lanterns to flashlights and keychain accessories. … [Read more...] about Energizer and Jeep Partner on Rugged New Lighting Collection
SmileyWorld Puts Licensing Partners Front and Center in Back-to-School Campaign
By Gary Symons TLL Editor in Chief SmileyWorld has launched a global back-to-school campaign designed to help its licensing partners boost visibility and connect with young consumers through a content-driven approach. Developed by the Smiley Studio Marketing Team, the social-first initiative features playful, influencer-led content in key markets across North America and … [Read more...] about SmileyWorld Puts Licensing Partners Front and Center in Back-to-School Campaign
Chordal Expands Music Rights Platform with Wave of New Partnerships
By Gary Symons TLL Editor in Chief Chordal, a music rights technology company specializing in sync licensing, has announced a new slate of partners joining its platform. The list of new partners joining Chordal include Nettwerk Music Group, Marathon Artists, Futures, Neon Gold, Avenue A, Anara Publishing, Mesh, DEEWEE, Involved Publishing, Maktub, EPM Music, Lo Fi Music, and … [Read more...] about Chordal Expands Music Rights Platform with Wave of New Partnerships
Licensing International and IAAPA Partner to Bridge Licensing and Attractions Industries
TLL Staff Licensing International has formed a strategic partnership with the International Association of Amusement Parks and Attractions (IAAPA), the leading global organization for the attractions industry. The alliance aims to deepen connections between licensing and attractions by providing members of both associations with expanded access to educational resources, … [Read more...] about Licensing International and IAAPA Partner to Bridge Licensing and Attractions Industries
Falcon’s Creative Group Tagged to Create Immersive Heart of New Murabba in Saudi Arabia
By Gary Symons TLL Editor in Chief The experiential entertainment leader Falcon's Creative Group has been tapped to create immersive experiences in New Murabba, a massive redevelopment of the downtown heart of Riyadh in Saudi Arabia. New Murabba has now signed a long-term strategic agreement with Falcon’s "to create visionary concepts and immersive experiences" for The … [Read more...] about Falcon’s Creative Group Tagged to Create Immersive Heart of New Murabba in Saudi Arabia
Opinion: Laburglary in LA a Sign the Age of Labubu is Here
By Gary Symons Do you have a Labubu hanging from your handbag yet? Is Pop Mart's licensing department on your speed dial? If not, you may already behind on the year's hottest fashion trend (using the term 'fashion' very loosely indeed), because the hot as Hades Labubu doll has clearly arrived, having passed The Licensing Letter's scientifically calculated test for … [Read more...] about Opinion: Laburglary in LA a Sign the Age of Labubu is Here
Panini America Signs Agreement with Area Code Baseball
By Allison Watkinson TLL Reporter Panini America has announced a multi-year partnership with the amateur baseball talent organization, Area Code Baseball. For the long-term partnership, Panini will create licensed trading cards for the amateur athletes competing in the organization's Area Code Games baseball event. The Area Code Games is a six-day talent showcase that … [Read more...] about Panini America Signs Agreement with Area Code Baseball