By Allison Watkinson TLL Reporter Panera Bread and the Holler and Glow beauty brand have launched a licensed lip balm duo called S'Mac and Cheese. Inspired by Panera's Mac & Cheese Bread Bowl menu item, the lip balm duo features two scents designed to smell like mac & cheese and fresh baked bread. "At Holler and Glow, we live for bold, playful beauty that doesn't … [Read more...] about Panera and Holler and Glow Launch Cheesy Beauty Collab
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Smiley and RED Unite to Support Women and Girls in Vulnerable Communities
By Gary Symons TLL Editor in Chief For the first time in its five-decade history, Smiley is changing its iconic yellow face to red, thanks to a partnership with the charity RED. The globally recognized symbol of positivity has partnered with RED, the nonprofit founded by U2 singer Bono and Bobby Shriver in 2006, to launch a creative collaboration with a life-saving purpose. … [Read more...] about Smiley and RED Unite to Support Women and Girls in Vulnerable Communities
Who’s News: BBC Studios Names New SVP of Consumer Products for North America
By Allison Watkinson TLL Reporter BBC Studios has appointed Dion Vlachos as the company's new senior vice president of consumer products for North America. In his new role at the company, Vlachos will secure new licensing opportunities and expansions for BBC Studios’ portfolio of entertainment brands across Canada and the US. "I'm ecstatic to welcome Dion to the … [Read more...] about Who’s News: BBC Studios Names New SVP of Consumer Products for North America
Economic Uncertainty Creating the Perfect Storm for Food & Beverage Manufacturers
Insights from Broad Street Licensing Group, the premiere food and beverage brand licensing agency A TLL Feature Report For nearly three decades, Broad Street Licensing Group has operated with a laser focus on one mission: unlocking the untapped retail potential of food and beverage manufacturers through strategic brand licensing partnerships. As economic headwinds … [Read more...] about Economic Uncertainty Creating the Perfect Storm for Food & Beverage Manufacturers
Bullseye and Bulldog Dart into Licensing Deals
By Allison Watkinson TLL Reporter Bulldog Licensing has secured new licensing deals for the Bullseye brand to promote the upcoming return of the darts game show to ITV. As the game show prepares to make its return to ITV, Bulldog Licensing has signed four new partners for the brand that span candy, costumes, art décor and publishing. These new licensees include Rose … [Read more...] about Bullseye and Bulldog Dart into Licensing Deals
Licensing Briefs: Recent Deals From Around the Web
Baked by Melissa Launches PAW Patrol Cupcake Line, Targeting Kid-Focused Growth Baked by Melissa has partnered with Paramount Consumer Products to launch a PAW Patrol–branded mini cupcake collection, the brand’s first-ever licensed line. The campaign features character-themed packs based on Chase, Skye, Marshall, and Rubble, available via retail, e-commerce, and wholesale … [Read more...] about Licensing Briefs: Recent Deals From Around the Web
Products of Change: New Methodology Unveiled to Measure Greenhouse Gas Emissions
Article Submitted by POC Editor Kathryn Brand Products of Change (POC) and South Pole, a carbon asset developer and climate consultancy, have developed a comprehensive methodology to allow the brand and licensing industry to more accurately measure its GHG footprint, and therefore more assuredly begin its journey of reduction. The process included consultation with key … [Read more...] about Products of Change: New Methodology Unveiled to Measure Greenhouse Gas Emissions
Moonvalley Launches ‘Ethical AI’, Amid Concerns Over Copyright in AI Training
By Gary Symons TLL Editor in Chief Can generative AI be ethical, and respect the copyright of human creators? The AI research company Moonvalley says it can, and has just launched a new AI model called Marey that creates video, but does so while respecting the copyright of the content with which it was trained. Given the global concern over alleged copyright violation by … [Read more...] about Moonvalley Launches ‘Ethical AI’, Amid Concerns Over Copyright in AI Training
Jewel Branding Named North American Agent for London’s Natural History Museum
By Allison Watkinson TLL Reporter Jewel Branding & Licensing has been signed as the exclusive North American licensing agent for the Natural History Museum in London. Through the representation partnership, Jewel will work to secure new licensees for the brand across both Canada and the U.S. “We are thrilled to be partnering with Jewel to expand our brand into … [Read more...] about Jewel Branding Named North American Agent for London’s Natural History Museum
Up There, Everywhere opens Science Hub in Cambridge
By Allison Watkinson TLL Reporter Up There, Everywhere (UP) has opened its newest creative hub at the St John’s Innovation Centre in Cambridge. With a strong presence in the biotech and pharmaceutical sectors, Cambridge is a city in the UK that features a network of world-class research institutes, as well as its academic institution the University of Cambridge. The … [Read more...] about Up There, Everywhere opens Science Hub in Cambridge