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Licensing Briefs: 20 Top Licensing Deals This Week

July 23, 2025

TLL Staff Chips Ahoy Enters the Upside Down for the Netflix Release of Stranger Things 5Chips Ahoy is plunging into the spooky world of Stranger Things 5 with a themed promotion timed for the show's premiere. The Oreo-owned cookie brand is debuting limited-edition packaging and in-store displays featuring eerie designs inspired by the Netflix series. The campaign aims to tap … [Read more...] about Licensing Briefs: 20 Top Licensing Deals This Week

Toikido Taps Eolo Toys as Global Master Toy Partner for Bad Egg Franchise

July 22, 2025

By Gary Symons TLL Editor in Chief Toikido has appointed Eolo Toys as the global master toy partner for its breakout franchise Bad Egg Co. The deal marks the latest milestone in the expansion of Toikido's irreverent, cross-platform brand, which began as a Web3 IP and is now growing into a global entertainment force. Launched in June 2024 with a sell-out NFT collection of … [Read more...] about Toikido Taps Eolo Toys as Global Master Toy Partner for Bad Egg Franchise

The Licensing Awards 2025 Announces Finalists 

July 16, 2025

By Allison Watkinson TLL Reporter The finalists for the Licensing Awards 2025 have been announced as the count-down continues for the official award ceremony. Taking place on September 16 in The Grosvenor House Hotel in London, the event will celebrate the achievements of companies, professionals and brands from across the licensing and retail sectors. The finalists … [Read more...] about The Licensing Awards 2025 Announces Finalists 

Trade Show Agenda Released for Brand Licensing Europe 2025

July 16, 2025

TLL Staff Image credit: Licensing International Attendees can now get their first look at the agenda for this year's Brand Licensing Europe event. BLE is Europe’s leading event for the brand licensing industry, and takes place from October 7–9 at the Excel halls in London. It’s free to visit Brand Licensing Europe. You can simply register on the website and get access … [Read more...] about Trade Show Agenda Released for Brand Licensing Europe 2025

Brand Central: How a Licensing Powerhouse is Shaping the Future of Food, Beverage and Fan-Favorite Collabs

July 15, 2025

Brand Central: How a Licensing Powerhouse is Shaping the Future of Food, Beverage and Fan-Favorite Collabs Q&A with Ross Misher, CEO of Brand Central As the licensing landscape continues to evolve, Brand Central has remained at the forefront — particularly in the food and beverage space, where they’ve pioneered some of the most strategic yet buzz-worthy and unexpected … [Read more...] about Brand Central: How a Licensing Powerhouse is Shaping the Future of Food, Beverage and Fan-Favorite Collabs

Panera and Holler and Glow Launch Cheesy Beauty Collab

July 15, 2025

By Allison Watkinson TLL Reporter Panera Bread and the Holler and Glow beauty brand have launched a licensed lip balm duo called S'Mac and Cheese. Inspired by Panera's Mac & Cheese Bread Bowl menu item, the lip balm duo features two scents designed to smell like mac & cheese and fresh baked bread. "At Holler and Glow, we live for bold, playful beauty that doesn't … [Read more...] about Panera and Holler and Glow Launch Cheesy Beauty Collab

Smiley and RED Unite to Support Women and Girls in Vulnerable Communities

July 15, 2025

By Gary Symons TLL Editor in Chief For the first time in its five-decade history, Smiley is changing its iconic yellow face to red, thanks to a partnership with the charity RED. The globally recognized symbol of positivity has partnered with RED, the nonprofit founded by U2 singer Bono and Bobby Shriver in 2006, to launch a creative collaboration with a life-saving purpose. … [Read more...] about Smiley and RED Unite to Support Women and Girls in Vulnerable Communities

Who’s News: BBC Studios Names New SVP of Consumer Products for North America

July 15, 2025

By Allison Watkinson TLL Reporter BBC Studios has appointed Dion Vlachos as the company's new senior vice president of consumer products for North America. In his new role at the company, Vlachos will secure new licensing opportunities and expansions for BBC Studios’ portfolio of entertainment brands across Canada and the US. "I'm ecstatic to welcome Dion to the … [Read more...] about Who’s News: BBC Studios Names New SVP of Consumer Products for North America

Economic Uncertainty Creating the Perfect Storm for Food & Beverage Manufacturers

July 15, 2025

Insights from Broad Street Licensing Group, the premiere food and beverage brand licensing agency A TLL Feature Report For nearly three decades, Broad Street Licensing Group has operated with a laser focus on one mission: unlocking the untapped retail potential of food and beverage manufacturers through strategic brand licensing partnerships. As economic headwinds … [Read more...] about Economic Uncertainty Creating the Perfect Storm for Food & Beverage Manufacturers

Bullseye and Bulldog Dart into Licensing Deals

July 14, 2025

By Allison Watkinson TLL Reporter Bulldog Licensing has secured new licensing deals for the Bullseye brand to promote the upcoming return of the darts game show to ITV. As the game show prepares to make its return to ITV, Bulldog Licensing has signed four new partners for the brand that span candy, costumes, art décor and publishing. These new licensees include Rose … [Read more...] about Bullseye and Bulldog Dart into Licensing Deals

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