By Allison Watkinson TLL Reporter The Johnnie-O apparel brand has been named an official licensing partner of the National Football League (NFL). For the licensing partnership, the brand is releasing a fashion collection that features logos from all 32 NFL teams. "To be part of something as iconic and unifying as the NFL is a milestone for our brand and a true … [Read more...] about Johnnie-O Apparel Becomes Official NFL Licensee
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WildBrain CPLG Expands Global LBE Business with Promotions and New Hire
TLL Staff WildBrain CPLG has announced a major expansion of its location-based entertainment (LBE) division, promoting Evi Sari to the newly created role of Vice President, Global Location-Based Entertainment, and appointing Danielle Tanton as Director, LBE, EMEA, Experiential Strategy & Partnerships. The move reflects the company’s growing focus on experiential licensing … [Read more...] about WildBrain CPLG Expands Global LBE Business with Promotions and New Hire
Joe Fresh, Life at Home and Crayola Launch Colorful Collection
By Allison Watkinson TLL Reporter Joe Fresh and Loblaw's Life at Home label are partnering with Crayola for an apparel and homewares collection inspired by the brand's retired crayon colors. The limited-edition collection includes over 65 products that feature recently reintroduced Crayola colors like Dandelion Yellow, Blizzard Blue and Magic Mint. From the Joe … [Read more...] about Joe Fresh, Life at Home and Crayola Launch Colorful Collection
Kidults and Licensed Products Fuel Toy Sector Growth in Early 2025
By Gary Symons TLL Editor in Chief The U.S. toy sector showed its resilience in the first half of 2025, growing unit and dollar sales despite issues over tariffs. The growth spurt follows sales declines in 2023 and a relatively flat performance in 2024, as Circana retail sales data shows the U.S. toy industry is back to growth in 2025. In the first half of the year, dollar … [Read more...] about Kidults and Licensed Products Fuel Toy Sector Growth in Early 2025
Skybound Appoints Reemsborko to Represent Invincible in Europe
By Allison Watkinson TLL Reporter Skybound Entertainment has appointed Reemsborko as its European licensing representative for Invincible merchandise. In its new role as the franchise's licensing representative, Reemsborko will connect brands and product manufacturers with Skybound to bring new Invincible merchandise to fans across Europe. In addition, Reemsborko … [Read more...] about Skybound Appoints Reemsborko to Represent Invincible in Europe
‘Future-Fit Businesses’ Highlighted at Products of Change Conference 2025
Submitted by Products of Change by Kathryn Brand The focus for the Products of Change (POC) Conference this year is firmly on efficiency, circularity, cost-savings and the business-case for sustainable change, which is why POC is lining up a roster of speakers and organizations that will demonstrate sustainability isn’t just about responsibility—it’s about resilience and … [Read more...] about ‘Future-Fit Businesses’ Highlighted at Products of Change Conference 2025
Jazwares and SnapBrands Blend New Squishmallows Cosmetics
By Allison Watkinson TLL Reporter Jazwares has launched a partnership with SnapBrands to debut a licensed cosmetics collection based on its Squishmallows plush property. Available exclusively through Ulta Beauty, the collection includes Squishmallows-themed eyeshadow palettes, makeup brush sets, press-on nails, blush sticks, lip gloss, makeup sponge sets and cosmetic … [Read more...] about Jazwares and SnapBrands Blend New Squishmallows Cosmetics
Converse Steps Into Licensed Bluey Fashion
By Allison Watkinson TLL Reporter Converse, BBC Studios and Ludo Studio have announced a licensed collection of footwear, apparel and accessories for the Bluey franchise. The new Bluey collection includes a wide range of products that were co-designed and co-developed by the three companies. For licensed footwear, the collection offers several different styles for both … [Read more...] about Converse Steps Into Licensed Bluey Fashion
Blue Ant Goes Public, Management Buys Out Boat Rocker Subsidiary
By Gary Symons TLL Editor in Chief Big changes in the Canadian entertainment media landscape, as Blue Ant Media has divested itself of its Boat Rocker studio in a plan to go public. Blue Ant, one of the major studios in Canada, has officially completed its previously announced reverse takeover (RTO) transaction, transitioning into a publicly listed company. The subordinate … [Read more...] about Blue Ant Goes Public, Management Buys Out Boat Rocker Subsidiary
Hasbro Selects Jasnor as Peppa Pig Partner for ANZ
By Allison Watkinson TLL Reporter Hasbro has appointed Jasnor as the master toy distribution partner for Peppa Pig across Australia and New Zealand. "Peppa Pig remains a beloved brand with exceptional awareness in both markets and has been especially top-of-mind for Australian and New Zealand audiences following the exciting news of Mummy Pig’s pregnancy and birth of … [Read more...] about Hasbro Selects Jasnor as Peppa Pig Partner for ANZ