By Gary Symons TLL Editor in Chief Lion Forge Entertainment is on the hunt for licensing and retail partners at the 2025 Licensing Expo for its hit animated series Iyanu. The new series promises to be a hot prospect for licensing, as it’s already putting up good numbers, and attracting positive reviews. The highly anticipated series debuted April 5 on Cartoon Network … [Read more...] about Lion Forge’s Fresh New Hit Iyanu Debuts at Licensing Expo
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Master Chef Goes on the Road With a Sizzling New Live Tour
By Gary Symons TLL Editor in Chief Get ready to turn up the heat; MasterChef is hitting the road. TCG Entertainment and Banijay Rights have announced MasterChef All-Stars Live!, a sizzling new live stage show featuring beloved winners and standout contestants from the hit cooking competition. The culinary tour kicks off in Williamsport, PA on September 16, 2025, with stops … [Read more...] about Master Chef Goes on the Road With a Sizzling New Live Tour
Surge Brands and Romano’s Macaroni Grill Develop Licensing Program
By Allison Watkinson TLL Reporter Surge Brands has been appointed as the exclusive global licensing agent for the Romano’s Macaroni Grill restaurant brand. Known for its from-scratch Italian cuisine, Romano’s Macaroni Grill is a restaurant brand that is inspired by cultural traditions from Italy. The restaurant franchise company utilizes open kitchen concepts, honor system … [Read more...] about Surge Brands and Romano’s Macaroni Grill Develop Licensing Program
Monster Jam Crashes Into European Market with Beanstalk Licensing
By Allison Watkinson TLL Reporter Beanstalk and Feld Entertainment have established new licensing partnerships in Europe that will extend the Monster Jam brand into additional product categories. Secured by the Beanstalk agency, the new licensees include Cleversocks for socks, Themed for wall art, Orchard Crown for balloons and Brand Alliance for apparel and … [Read more...] about Monster Jam Crashes Into European Market with Beanstalk Licensing
Merchantwise Launches A Minecraft Movie Licensing Program in ANZ
By Allison Watkinson TLL Reporter Merchantwise has launched partnerships for A Minecraft Movie's licensing and retail campaign across Australia and New Zealand. The licensing partnerships offer a range of product types that feature inspiration from both the feature film and the original Minecraft video game. Offered at a variety of major and specialty retail stores, … [Read more...] about Merchantwise Launches A Minecraft Movie Licensing Program in ANZ
RHS and Crane Grow Garden Building Partnership
By Allison Watkinson TLL Reporter The RHS has partnered with Crane Garden Buildings to develop a collection of licensed outdoor structures that will start with an RHS Cube studio. Inspired by the RHS Hilltop horticultural science centre, the licensed RHS Cube will offer customers a fully-insulated space that can be personalized to suit their needs and … [Read more...] about RHS and Crane Grow Garden Building Partnership
IP Lawyers Raise Concerns Over Epidemic of ‘Dupe’ Perfumes
By Gary Symons TLL Editor in Chief Reports out of the UK say high-end perfume brands are fighting a pitched battle against cheap 'dupe' scents. Social media influencers have apparently convinced millions of consumers that 'a rose by any other name would smell as sweet,' and encouraging them to buy cheap counterfeit perfumes. The social media craze is now thought to … [Read more...] about IP Lawyers Raise Concerns Over Epidemic of ‘Dupe’ Perfumes
Global Merchandising Services Expands Ozzy Osbourne Licensing Program
By Allison Watkinson TLL Reporter Global Merchandising Services has signed a roster of new licensing partners for Ozzy Osbourne ahead of the rockstar's farewell concert. The expanded licensing program will support the lead-up to the upcoming all-day music show, Back to the Beginning, which will take place on July 5 in Birmingham, UK. Osbourne's farewell concert will … [Read more...] about Global Merchandising Services Expands Ozzy Osbourne Licensing Program
Collars & Co. Releases Some ‘Fast Fashion’ with Arrow McLaren IndyCar Team
By Gary Symons TLL Editor in Chief Collars & Co. has announced a partnership with the Arrow McLaren IndyCar Team to launch a new performance dress shirt designed for fans of speed and style alike. The result of the stylish crossover between motorsports and menswear is the “Apex Performance Dress Shirt,” a fusion of fashion and function inspired by the fast-paced world of … [Read more...] about Collars & Co. Releases Some ‘Fast Fashion’ with Arrow McLaren IndyCar Team
Little Caesars and PepsiCo Announce Exclusive Mountain Dew Flavor
By Allison Watkinson TLL Reporter PepsiCo and Little Caesars have partnered to bring an exclusive Mountain Dew Mango Rush beverage to the pizza chain's restaurant locations. Designed to pair with Little Caesars pizza, the new licensed beverage pairs a strong mango taste with the Mountain Dew brand's distinct citrus flavor. Available for a limited time, Mountain Dew Mango … [Read more...] about Little Caesars and PepsiCo Announce Exclusive Mountain Dew Flavor