By Gary Symons TLL Editor in Chief Big news in the world of experiential licensing today, as live entertainment giant RWS Global has acquired Great Big Events. The deal combines RWS, arguably the world leader in live entertainment productions, with Great Big Events, which is among the world's top sports event production companies. RWS Global creates customized … [Read more...] about RWS Global Acquires Great Big Events, Launches New Sports Division
Worldwide
Premier League and Fanatics Collectibles Announce Multi-Year Licensing Partnership
By Allison Watkinson TLL Reporter Premier League and Fanatics Collectibles have announced an exclusive multi-year licensing partnership for trading cards, games and stickers. The Premier League is a UK-based professional football organization that produces competitive football games that are broadcast in 185 countries around the world. Per the terms of the licensing … [Read more...] about Premier League and Fanatics Collectibles Announce Multi-Year Licensing Partnership
Professional Bull Riders Names Leaf Trading Cards As Official Partner
By Allison Watkinson TLL Reporter Leaf Trading Cards has partnered with Professional Bull Riders as the exclusive worldwide licensee for PBR trading cards. Leaf Trading Cards is a collectibles company that specializes in producing trading cards inspired by licensed sports teams and organizations including American football, baseball, basketball, ice hockey, soccer, wrestling, … [Read more...] about Professional Bull Riders Names Leaf Trading Cards As Official Partner
Aniplex Expands Its Demon Slayer Franchise
By TLL StaffAniplex of America is launching an expansion of the Demon Slayer: Kimetsu no Yaiba licensing program with partnerships acoss products, promotions, gaming and more. Based on a manga series by Koyoharu Gotoge, the Demon Slayer: Kimetsu no Yaiba anime series follows a boy named Tanjiro Kamado who has joined the Demon Slayer Corps after his parents are killed and his … [Read more...] about Aniplex Expands Its Demon Slayer Franchise
New Series Based on Angry Birds to Air on Amazon MGM Studios
By Allison Watkinson TLL Reporter Rovio Entertainment is launching an original animated series called Angry Birds Mystery Island in partnership with Amazon Kids+ and Prime Video. Featuring new licensed characters from Rovio Entertainment's Angry Birds gaming franchise, the upcoming animated series will follow three hatchlings and a piglet called Buddy, Mia, Rosie and Hamylton … [Read more...] about New Series Based on Angry Birds to Air on Amazon MGM Studios
Crocs Offers the Pringles Snack Shoe You Never Knew You Needed
By Allison Watkinson TLL Reporter Pringles and Crocs are launching a global licensing collaboration that includes limited-edition Pringles-inspired Crocs footwear, Jibbitz charms and a new Pringles flavor. "Pringles' first footwear collaboration delivers on what both of our brands do best, bringing ingenuity to fashion and flavor," said Pringles marketing … [Read more...] about Crocs Offers the Pringles Snack Shoe You Never Knew You Needed
Who’s News: RWS Global Appoints Two Executives to Support Licensing Initiatives
By Allison Watkinson TLL Reporter RWS Global has appointed Veronica Hart as the newest member of its board of directors and Danielle Tanton as the company's director of business development. RWS Global is a live entertainment company that offers end-to-end services for a wide range of live events, exhibits and themed attractions. The company provides its event … [Read more...] about Who’s News: RWS Global Appoints Two Executives to Support Licensing Initiatives
Crunchyroll Launches Second Annual Ani-May Celebration Event
By Allison Watkinson TLL Reporter Crunchyroll is launching its second annual Ani-May event with licensing activations across retail, digital and streaming platforms. These activations will include exclusive anime merchandise drops and promotions at retailers across the United States, Canada, Brazil and EMEA. Throughout the month of May, fans can expect a wide range of … [Read more...] about Crunchyroll Launches Second Annual Ani-May Celebration Event
BrandTrends Unveils Major Improvement to Its Global IP Tracker
By Gary Symons TLL Editor in Chief BrandTrends Group has just announced major improvements to Global IP Tracker, its market research technology for licensing. BrandTrends Group is one of the most fascinating companies in the licensing technology marketplace. The company is a pioneer in marketing research that specializes in measuring the performance of brands and … [Read more...] about BrandTrends Unveils Major Improvement to Its Global IP Tracker
Merchantwise Named Activision Blizzard’s International Licensing Representative
By Allison Watkinson TLL Reporter The Merchantwise Group is expanding its partnership with Activision Blizzard to support their licensing program in several additional regions across the globe. Activision Blizzard is a video game holding company that owns the rights for global franchises such as Call of Duty, Overwatch, Diablo, Crash Bandicoot, StarCraft and more. Merchantwise … [Read more...] about Merchantwise Named Activision Blizzard’s International Licensing Representative